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Quotient Adds Rite Aid to RPM Partner Network

Quotient will power the new Rite Aid Performance Media platform as well as sponsored search on riteaid.com – exclusively connecting advertisers to targeted audiences of Rite Aid digital customers.

Quotient Announcement: New In-Store Digital Out-Of-Home Network Powered by Shopper Data

We are excited to announce our in-store network of Programmatic Digital Out-Of-Home (DOOH) inventory. Advertisers can reach high-intent shoppers at the point of purchase with targeted and measurable brick and mortar campaigns in grocery, convenience and drugstore locations using proprietary and exclusive shopper intent and purchase data.   What is DOOH Advertising and Why is it…read more

The Monster Makeup Mash: Trending Beauty Products for Halloween 2020

For beauty-invested consumers, Halloween is like their Super Bowl. However, much like football fans this year, makeup lovers are wondering what their most anticipated event will look like.   Although brands may be a little spooked by the thought of Halloween beauty sales taking a hit this year due to COVID-19, we anticipate shoppers to still be looking for creative…read more

Sweet Ideas for Candy Brands This Halloween

The question of “What will Halloween look like this year?” has raised more than a few goosebumps for brands and consumers. With large gatherings like costume parties and door-to-door trick-or-treating looking unlikely, many candy CPGs…read more

Performance Marketing in the Age of COVID

CPGs and performance marketing go together like peanut butter and jelly … at least, that was the message during AdWeek’s virtual summit. During his session “Performance Marketing: Maximizing Marketing Dollars with Data,” Quotient founder and CEO,…read more