Blog

Building Direct Shopper Relationships With Digital Promotions and Media (Part 2)

In the first part of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we addressed how brands can reach...

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With Mobile Ads, Creative Is King (Part 1)

For brands and retailers embarking on a mobile campaign, the temptation is to dive headfirst into data and then more data, rather than smarter creative...

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With the Coupon Industry Quickly Shifting to Digital, It’s Time to Cut Out the Middleman

This is an excerpt from Steven Boal’s piece on LinkedIn. It’s a familiar narrative of times: Industry fill-in-the-blank goes digital and someone loses out. Pick a...

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Building Direct Digital Relationships by Influencing Shoppers’ Micro-Moments (Part 1)

No question, the retail landscape is changing, and CPG marketers need to take a closer look at mobile technology. Smartphones are ubiquitous, used by 80%...

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Quotient Launches Digital, Multi-Trip Continuity Offers

Continuity offers, which reward shoppers after they’ve spent a given dollar amount on a brand or bought a given number of items over a set time...

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