Blog

Social Performance Marketing and the Relevance of Influencers on Paid Social Strategies

With so many people engaging daily on social platforms, it’s no surprise that social media marketing spend has skyrocketed in tandem—up 43 percent year-over-year to...

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Quotient Promotes Two Senior Executives, Strengthening Leadership in Brands, Retail and Media

Quotient is pleased to announce that two of its senior leaders – Chad Summe and Jason Young — have been promoted, part of an effort...

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What You Need to Know About Retail Performance Marketing

How can retailers and CPG brands hope to solidify their marketing foothold in today’s turbulent environment, retake a measure of control and even regain market...

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Forrester Names Quotient’s Ahalogy Brand an Influencer Marketing Solutions ‘Leader’

Forrester Research named our influencer marketing solution, Ahalogy, a “leader” in its latest report—The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018.  The report calls Ahalogy...

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Influencer Marketing and CPGs: Why It Matters and How to Make It Effective

Quotient brand Ahalogy is a market leader in trend-driven influencer campaigns. Its clients include over 100 major brands, with a focus on CPG and retail....

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