In the dynamic landscape of digital out-of-home (DOOH) brand campaigns, reaching the right audiences in the right places is paramount. That’s why today’s announcement of the launch of our Brand Safety capability within Quotient’s DOOH platform is welcome news for our clients. This new feature ensures DOOH media goes live in brand-safe environments, giving brands greater confidence and control over how their campaigns are planned and targeted.
Keep reading to learn how the Brand Safety capability can help your brand execute highly targeted DOOH strategies.
Quotient’s DOOH Brand Safety Capability
In traditional out-of-home (OOH) advertising, advertisers had to be delicate with their messaging—while they could handpick the locations and screens for their ads, the lack of control over nearby stores and venues could undermine an ad’s effectiveness and potentially damage brand image.
With Quotient’s Brand Safety capability now part of our planning platform, advertisers can ensure that DOOH ads are not displayed in contexts that might damage their perception or campaigns. Advertisers can include or exclude venues from their activation, such as liquor stores, adult stores, casinos and dispensaries, allowing them to activate their DOOH campaigns with precision.
“We are thrilled to announce the launch of Brand Safety, yet another testament to Quotient’s expertise and unwavering commitment to providing innovative tools to ad buyers across the customer journey. With this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients.”
NORM CHAIT, RVP OF DOOH AT QUOTIENT
Quotient’s Brand Safety capability empowers brand marketers with confidence and transparency, whether they’re planning standalone DOOH campaigns or integrating the channel as part of an omnichannel strategy. With more control over DOOH ad placements, advertisers can ensure that their campaigns are relevant and targeted to their exact intended audience.