Recognizing the essential nature of precise campaign measurement for our clients, we’re honored to announce that Quotient Analytics has won the 2023 MarTech Breakthrough Award for Best Marketing Attribution Solution. This omnichannel measurement solution empowers advertisers with multi-touch attribution so they can holistically understand and optimize their campaigns.
Keep reading to learn the award-winning aspects behind Quotient Analytics, or watch the video below to see how our measurement solution works.
Empowering Advertisers with Data
The nature of the shopper journey continues to evolve as consumer behaviors change, becoming less linear and containing more touchpoints. And while measurement and reporting were traditionally siloed across various media channels, Quotient Analytics offers a solution by measuring multiple channels—including digital out-of-home (DOOH), promotions and media—and attributing each shoppable moment’s impact on sales.
“We’re thrilled to be named the winner for MarTech Breakthrough’s Best Marketing Attribution award. This win is a true testament to Quotient’s unique combination of on-demand access to rich campaign reporting, insights and end-to-end measurement, which strategically helps our advertising, retail and agency customers gain a more holistic view of their campaigns and channels, including display, sponsored search, digital out-of-home, promotions and media.”
MATT KREPSIK, CEO OF QUOTIENT
Quotient Analytics can combine promotions and media measurement to present advertisers with a clear view of how these channels work together—an industry-leading capability that provides deeper insight into return on investment (ROI). All of these features of Quotient Analytics give clients valuable campaign insights, enabling them to gain a deep understanding of consumer touchpoints and their impact on conversions and empowering them to optimize their campaigns.
Interested in using Quotient’s measurement capabilities to optimize more effective campaigns? Learn more about Quotient Analytics or contact us today at hello@quotient.com.
