Quotient Technology has launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales. Leveraging its market leading footprint of over 100 million CPG…read more
By Ameya Dusane Jul 31 2019 | 12:00 AM New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing New York: Today, Nielsen (NYSE: NLSN) announced it has entered into a…read more
Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen’s own audience and performance measurement solutions, creating a new industry omni-channel data set. Quotient combines…read more
Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing. Using Nielsen insight and measurement systems, clients will have access to Quotient’s purchase and…read more
By WGB Staff on Jul. 30, 2019 Collaboration to deliver pinpoint data-driven marketing for CPG segment Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a…read more
Social platforms are making changes that might affect how fraudsters operate. For example, Instagram said last week it is expanding its test to hide “likes” in more markets. Bob Gilbreath, general manager of influencer and…read more
Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the…read more
Ad tech is one area where you’re likely to need outside help, says Jason Young, chief marketing and media officer of Quotient Technology, which operates several CPG marketing-technology proprietary platforms. “The components required to do…read more
Ad Age’s Jack Neff reports Kao’s Jergens brand has named Quotient’s Ahology as social media agency of record following a review. Ahalogy will develop and execute all paid and organic social-media activity for Jergens skincare,…read more
Japanese chemical and cosmetics giant Kao Corp., whose U.S. headquarters is in Cincinnati, tapped a Queen City firm to act as its agency of record for one of its most recognizable brands. Kao selected Over-the-Rhine-based…read more