Ad Age’s Jack Neff reports Kao’s Jergens brand has named Quotient’s Ahology as social media agency of record following a review. Ahalogy will develop and execute all paid and organic social-media activity for Jergens skincare, including influencer content and studio/professional photography for placement across Twitter, Facebook, Instagram, Snapchat and Pinterest.
Japanese chemical and cosmetics giant Kao Corp., whose U.S. headquarters is in Cincinnati, tapped a Queen City firm to act as its agency of record for one of its most recognizable brands. Kao selected Over-the-Rhine-based Ahalogy, which was acquired by Quotient Technology Inc. (NYSE: QUOT) in the summer of 2018, as its social media agency […]
Kao USA chose Ahalogy, a Quotient brand, to be the social media agency for the Jergens Skincare brand. Kao awarded Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute all paid and organic social media activity for Jergens Skincare, supplemented by both influencer content and studio/professional photography. Ahalogy has […]
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores.
Albertsons Companies’ Quotient-powered digital media platform is delivering as high as two times return on ad spend compared to Nielsen benchmarks for CPGs over the past year, according to details shared with Marketing Dive.
Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry benchmarks set by Nielsen.
Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program. APM, powered by Quotient, is delivering brand makers of consumer packaged goods (CPGs) up to two times more return on their ad spend compared to industry benchmarks set by Nielsen, according to the retailer
Grocery retailers — along with their CPG customers — are starting to report impressive results from proprietary ad platforms. A year after launching its Albertsons Performance Media (APM) marketing platform, which is powered by Quotient, the retailer is delivering return on ad spend that’s as much as two times higher than industry benchmarks.
Consumer packaged goods companies can target shoppers at Giant Eagle supermarkets with personalized messages and offers by using a new digital media platform. The Giant Eagle Advantage Media, created by a partnership between the grocer and Quotient Technology, allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Giant Eagle has launched a digital media platform that enables vendor partners to target its shoppers with personalized offers and more relevant advertising. Called Giant Eagle Advantage Media, the platform is powered by Mountain View, Calif.-based Quotient Technology.
Influencer marketing is significantly reshaping the media and creative industries. Studies show that consumers relate better to influencer-created content then they do to conventional brand ads. Ahology’s Bob Galbraith comments in this article and highlights a play out of his playbook on Quaker Oats.