When Unilever CMO Keith Weed declared Unilever would stop working with influencers who bought followers, he reinvigorated the conversation around fraudulent practices in influencer marketing.
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad tech company […]
The grocery store can really eat up a budget— the monthly median spending on food for American families is roughly $520.
It takes some serious skill to be a savvy shopper. From shopping sales to clipping coupons, it’s all about the strategy when it comes to pinching pennies. And apparently, some cities are home to people that are more skilled at it than others.
Being a savvy shopper takes some serious skill and strategy. Coupons.com recently revealed the most frugal cities in the US based on how much each city’s shoppers clip coupons.
In the latest installment of our series Buy Now or Wait For Later, savings expert Jeanette Pavini joins TODAY’s Craig Melvin to reveal which products have the best deals just in time for Memorial Day.
You don’t have to overpay for a hotel room. There are tricks and tips you can use to find the best room rates so you can enjoy your trip guilt-free. We spoke to Jeanette Pavini, a savings expert at Coupons.com, Josh Belkin, the vice president and general manager of Hotels.com’s North America branch, Cheryl Rosner, […]
We’ve dug up a bumper crop of tools to trim your bill. Tapping technology and shopping around can help. So can sharpening the strategies you use at your usual market, from going on the right day to hitting the right aisles. No matter how you stock your kitchen, these tips can help you load up […]
Gone are the days where you needed to scour the newspaper and coupon websites for savings on your weekly grocery buys. Say goodbye to the cutting, clipping, printing, sorting (and losing) paper coupons with a host of new tools for savvy shoppers.
Albertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos to see […]
Albertsons Cos. has launched a new marketing service that will seek to leverage its customer data to help its supplier partners improve the efficiency of their promotions. The service, called Albertsons Performance Media, is powered by digital analytics and marketing firm Quotient Technology, which uses point-of-sale data collected from Albertsons’ 2,300-plus stores. The service will […]
Albertsons is looking to partner with consumer brands with a new service aimed at improving their digital advertising. The owner of Safeway and Shaw’s is launching a new initiative with Quotient Technology to provide feedback on the impact of brands’ digital ads on sales in Albertsons stores. The platform, Albertsons Performance Media, will use shopping data to help […]