News | In The News

2019
Sep 12, 2019

Quotient’s Ahalogy Launches Rising Keywords – Future Trend-Predicting Feature is the Next Frontier in Influencer Marketing MOUTAIN VIEW, Calif, September 12, 2019 –Ahalogy, a Quotient brand (NYSE: QUOT), today announced the launch of Rising Keywords, a social media feature for its Muse™ platform that predicts future trends on social platforms. Consumer packaged goods (CPGs) and […]

Aug 6, 2019

Quotient Technology Inc. Reports Second Quarter 2019 Financial Results; Announces Executive Management Changes

Delivered $104.7 million in revenue, up 17% over Q2 2018 Media revenue grew 65% over Q2 2018 Generated $14.1 million in cash from operations in Q2 2019 Steven Boal, Founder & Executive Chairman, returns as CEO; board member Scott Raskin named President Company revises full-year guidance MOUNTAIN VIEW, Calif.– Quotient Technology Inc. (NYSE: QUOT), the […]

Aug 1, 2019

Quotient Launches Data-Powered Audience Solution

Quotient Technology has launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales. Leveraging its market leading footprint of over 100 million CPG buyers, Quotient Audiences offers scale and depth of consumer purchase history and intent to construct targetable shopper segments for use […]

Jul 31, 2019

Nielsen Partners With Quotient Technology to Strengthen Its Omni-Channel Data Marketing Platform

By Ameya Dusane Jul 31 2019 | 12:00 AM New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing New York: Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology (NYSE: QUOT), a leading digital-first provider of data, media, and promotions platforms powered by purchase […]

Jul 30, 2019

Nielsen Partners to Create New Omni-Channel Data Set

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen’s own audience and performance measurement solutions, creating a new industry omni-channel data set. Quotient combines a proprietary measurement solution and a retailer-powered data set of more than 100 million buyers, to deliver personalized digital coupons […]

Jul 30, 2019

Nielsen Makes Deal for Quotient Purchase Data

Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing. Using Nielsen insight and measurement systems, clients will have access to Quotient’s purchase and intent data, representing 5 billion transactions at retailers with more than $150 billion in sales. Quotient also has data on […]

Jul 30, 2019

Quotient Launches Partnership With Nielsen

By WGB Staff on Jul. 30, 2019 Collaboration to deliver pinpoint data-driven marketing for CPG segment Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a partnership the companies said would help clients maximize data-driven marketing. Increasingly, brand marketers use data to drive decisions on how […]

Jul 25, 2019

Fake Followers in Influencer Marketing Will Cost Brands $1.3 Billion This Year, Report Says

Social platforms are making changes that might affect how fraudsters operate. For example, Instagram said last week it is expanding its test to hide “likes” in more markets. Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said that type of move could create less pressure to engage in […]

Jul 23, 2019

As Instagram Tests Its ‘Like’ Ban, Influencers Will Have To Shift Tactics To Make Money

Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the big money being spent on Instagram on influencer marketing. “If people go more to this paid model, that’s making it […]

Jul 22, 2019

Everything Brands Need to Know About Bringing Their Marketing In-house

Ad tech is one area where you’re likely to need outside help, says Jason Young, chief marketing and media officer of Quotient Technology, which operates several CPG marketing-technology proprietary platforms. “The components required to do this well: You need data, marketing and ad-tech platforms, access to inventory,” he explains. “And you still need a whole […]

Jul 16, 2019

Agency Brief

Ad Age’s Jack Neff reports Kao’s Jergens brand has named Quotient’s Ahology as social media agency of record following a review. Ahalogy will develop and execute all paid and organic social-media activity for Jergens skincare, including influencer content and studio/professional photography for placement across Twitter, Facebook, Instagram, Snapchat and Pinterest.

Jul 16, 2019

Global Manufacturing Giant Kao Strikes Deal With Cincinnati Agency

Japanese chemical and cosmetics giant Kao Corp., whose U.S. headquarters is in Cincinnati, tapped a Queen City firm to act as its agency of record for one of its most recognizable brands. Kao selected Over-the-Rhine-based Ahalogy, which was acquired by Quotient Technology Inc. (NYSE: QUOT) in the summer of 2018, as its social media agency […]

Jul 16, 2019

Jergens Skincare Selects Quotient’s Ahalogy As Social Media Agency

Kao USA chose Ahalogy, a Quotient brand, to be the social media agency for the Jergens Skincare brand. Kao awarded Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute all paid and organic social media activity for Jergens Skincare, supplemented by both influencer content and studio/professional photography. Ahalogy has […]

Apr 9, 2019

After A Year Of Testing, Albertsons Is Ramping Up Its Ad Platform Business

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores.

Apr 8, 2019

Albertsons’ Digital Media Platform Tallies 300 CPG Campaigns

Albertsons Companies’ Quotient-powered digital media platform is delivering as high as two times return on ad spend compared to Nielsen benchmarks for CPGs over the past year, according to details shared with Marketing Dive.

Apr 5, 2019

Albertsons Gives CPG Brands A Digital Lift

Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry benchmarks set by Nielsen.

Apr 5, 2019

Albertsons Performance Media Exceeding Expectations

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program. APM, powered by Quotient, is delivering brand makers of consumer packaged goods (CPGs) up to two times more return on their ad spend compared to industry benchmarks set by Nielsen, according to the retailer

Apr 4, 2019

CPGs Find Powerful Partners As Retailer Ad Platforms Vie With Amazon

Grocery retailers — along with their CPG customers — are starting to report impressive results from proprietary ad platforms. A year after launching its Albertsons Performance Media (APM) marketing platform, which is powered by Quotient, the retailer is delivering return on ad spend that’s as much as two times higher than industry benchmarks.

Apr 2, 2019

CPGs Can Target Giant Eagle Shoppers Using New Media Platform

Consumer packaged goods companies can target shoppers at Giant Eagle supermarkets with personalized messages and offers by using a new digital media platform. The Giant Eagle Advantage Media, created by a partnership between the grocer and Quotient Technology, allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

Mar 15, 2019

Giant Eagle Ups Its Digital Media Game

Giant Eagle has launched a digital media platform that enables vendor partners to target its shoppers with personalized offers and more relevant advertising. Called Giant Eagle Advantage Media, the platform is powered by Mountain View, Calif.-based Quotient Technology.

Jan 25, 2019

How To Succeed With Influencers: Brand Playbook

Influencer marketing is significantly reshaping the media and creative industries. Studies show that consumers relate better to influencer-created content then they do to conventional brand ads. Ahology’s Bob Galbraith comments in this article and highlights a play out of his playbook on Quaker Oats.