News | In The News

Apr 9, 2019

After A Year Of Testing, Albertsons Is Ramping Up Its Ad Platform Business

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores.

Apr 8, 2019

Albertsons’ Digital Media Platform Tallies 300 CPG Campaigns

Albertsons Companies’ Quotient-powered digital media platform is delivering as high as two times return on ad spend compared to Nielsen benchmarks for CPGs over the past year, according to details shared with Marketing Dive.

Apr 5, 2019

Albertsons Gives CPG Brands A Digital Lift

Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry benchmarks set by Nielsen.

Apr 5, 2019

Albertsons Performance Media Exceeding Expectations

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program. APM, powered by Quotient, is delivering brand makers of consumer packaged goods (CPGs) up to two times more return on their ad spend compared to industry benchmarks set by Nielsen, according to the retailer

Apr 4, 2019

CPGs Find Powerful Partners As Retailer Ad Platforms Vie With Amazon

Grocery retailers — along with their CPG customers — are starting to report impressive results from proprietary ad platforms. A year after launching its Albertsons Performance Media (APM) marketing platform, which is powered by Quotient, the retailer is delivering return on ad spend that’s as much as two times higher than industry benchmarks.

Apr 2, 2019

CPGs Can Target Giant Eagle Shoppers Using New Media Platform

Consumer packaged goods companies can target shoppers at Giant Eagle supermarkets with personalized messages and offers by using a new digital media platform. The Giant Eagle Advantage Media, created by a partnership between the grocer and Quotient Technology, allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

Mar 15, 2019

Giant Eagle Ups Its Digital Media Game

Giant Eagle has launched a digital media platform that enables vendor partners to target its shoppers with personalized offers and more relevant advertising. Called Giant Eagle Advantage Media, the platform is powered by Mountain View, Calif.-based Quotient Technology.

Jan 25, 2019

How To Succeed With Influencers: Brand Playbook

Influencer marketing is significantly reshaping the media and creative industries. Studies show that consumers relate better to influencer-created content then they do to conventional brand ads. Ahology’s Bob Galbraith comments in this article and highlights a play out of his playbook on Quaker Oats.