In the News

Written by  Jason Young, Quotient CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital tactics, including e-Commerce, social media and 24/7 mobile…read more

Cincinnati-based influencer marketing platform Ahalogy, which was acquired last year by Coupons.com parent Quotient, launched a new tool to help marketers take advantage of new trends as they emerge.

Quotient Technology has launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales. Leveraging its market leading footprint of over 100 million CPG…read more

By Ameya Dusane Jul 31 2019 | 12:00 AM New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing New York: Today, Nielsen (NYSE: NLSN) announced it has entered into a…read more

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen’s own audience and performance measurement solutions, creating a new industry omni-channel data set. Quotient combines…read more

Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing. Using Nielsen insight and measurement systems, clients will have access to Quotient’s purchase and…read more

By WGB Staff on Jul. 30, 2019 Collaboration to deliver pinpoint data-driven marketing for CPG segment Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a…read more

Social platforms are making changes that might affect how fraudsters operate. For example, Instagram said last week it is expanding its test to hide “likes” in more markets. Bob Gilbreath, general manager of influencer and…read more

Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the…read more

Ad tech is one area where you’re likely to need outside help, says Jason Young, chief marketing and media officer of Quotient Technology, which operates several CPG marketing-technology proprietary platforms. “The components required to do…read more