In the News

80% of the general public and 90% of millennial moms and other young parents can’t imagine Halloween without chocolate and candy.

An award-winning storyteller, Pola explores how the combination of ideas, technology, and distribution has the power to connect people and create meaningful experiences.

Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers showcase their talent for turning themselves into skeletons, ghouls and goblins. 

Chief among CMO concerns is understanding which consumer behavior changes are temporary versus permanent.

Rite Aid (NYSE: RAD) today enhanced its targeted digital media capability through a partnership with the leading digital promotions, media, and analytics company, Quotient

Rite Aid (NYSE: RAD) today enhanced its targeted digital media capability through a partnership with the leading digital promotions, media, and analytics company, Quotient…

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home.

The number of traditional retailers developing their online media platforms continues to grow, with giants such as Walmart, Target and Kroger investing substantially and profiting in return over the past couple of years.

We’ve all been spending a lot more time at home lately and this has led to a distinct change in adult beverage consumption habits, fueling tremendous growth for the category.

As back-to-school fades into fall, consumer shopping habits are shifting along with the season.