In the News

Kao USA chose Ahalogy, a Quotient brand, to be the social media agency for the Jergens Skincare brand. Kao awarded Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute…read more

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores.

Albertsons Companies’ Quotient-powered digital media platform is delivering as high as two times return on ad spend compared to Nielsen benchmarks for CPGs over the past year, according to details shared with Marketing Dive.

Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry…read more

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program. APM, powered by Quotient, is delivering brand makers of consumer packaged goods (CPGs) up to two times more return on their…read more

Grocery retailers — along with their CPG customers — are starting to report impressive results from proprietary ad platforms. A year after launching its Albertsons Performance Media (APM) marketing platform, which is powered by Quotient,…read more

Consumer packaged goods companies can target shoppers at Giant Eagle supermarkets with personalized messages and offers by using a new digital media platform. The Giant Eagle Advantage Media, created by a partnership between the grocer and…read more

Giant Eagle has launched a digital media platform that enables vendor partners to target its shoppers with personalized offers and more relevant advertising. Called Giant Eagle Advantage Media, the platform is powered by Mountain View,…read more

Influencer marketing is significantly reshaping the media and creative industries. Studies show that consumers relate better to influencer-created content then they do to conventional brand ads. Ahology’s Bob Galbraith comments in this article and highlights…read more

When Unilever CMO Keith Weed declared Unilever would stop working with influencers who bought followers, he reinvigorated the conversation around fraudulent practices in influencer marketing.