Forrester Research named our influencer marketing solution, Ahalogy, a “leader” in its latest report—The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018. The report calls Ahalogy “the best fit for CPGs and retail brands and shopper…read more
Quotient brand Ahalogy is a market leader in trend-driven influencer campaigns. Its clients include over 100 major brands, with a focus on CPG and retail. Ahalogy’s founder, Bob Gilbreath (left), began his marketing career at…read more
Increased basket size. More trips to the store. These factors will ultimately move more of your product off a retailer’s shelves, and that’s what our Buy Rate Maximizer is specifically focused on—getting shoppers to purchase…read more
We’re thrilled that Julie Gerdes, Quotient’s vice president of product, has been named by Progressive Grocer as one of the Top Women in Grocery in the Senior Executives category. The award honors women in the…read more
We’re pleased to announce that we’ve joined the Coalition for Better Ads, an association that sets standards and safeguards for consumer online advertising. At Quotient, we support industry-wide practices that make advertising efficient for marketers and…read more
Launching a new product is not easy. More than 10,000 new products hit retail shelves each year, but fewer than 10 see more than $100 million in year-one sales.1 We hear from Consumer Packaged Goods…read more
You might think Quotient’s new Chief Human Resources Officer, Jillian Slagter, is fiercely competitive. She was a Division 1 swimmer for the University of Illinois. She runs half-marathons, and she’s even been known to compete…read more
The accolades for the Coupons.com app keep coming. The app has been named a Webby Award Honoree for displaying remarkable achievement in the Mobile Sites & Apps: Shopping category. Apps were judged on content, navigation,…read more
Just because shoppers buy most of their groceries in stores, doesn’t mean they’re not relying on the Internet to figure out what to buy. They are. In fact, almost 90% of shoppers head online to decide…read more
From Procter & Gamble CMO Marc Pritchard’s takedown of the “crappy (digital) media supply chain,” to the string of advertiser boycotts of Google and YouTube, brand safety and ad fraud were among the hottest marketing…read more