COVID-19 has dominated the headlines since March, but it still bears repeating: 2020 has been a whirlwind. The pandemic has driven changes for brands, retailers and consumers alike—and across all different areas of life, too. …read more
You may have seen the first half of our series on how Coronavirus is changing shopper behavior at the category level. Today, we have a brand new installment: household and personal care insights. Just like with the food and beverage insights we covered, the household and personal…read more
We’re excited to share that our recent “SNICKERS® World Wrestling Entertainment at Dollar General,” campaign for Mars Wrigley earned BOTH a 2020 Effie AND a Silver Reggie!
Coronavirus is still driving sweeping changes in shopper behavior across categories, brands, channels and retailers—keeping marketers on their toes to create strategies that will succeed in this environment. We at Quotient analyzed our exclusive retailer, shopper,…read more
Thanks to COVID-19, the first day of school is going to look a little different this year. And that means it’s time for marketers to start thinking ahead and planning their back-to-school campaign strategy. Depending…read more
Baking is on the rise, and we’re not just talking about leavened bread! How Do Baked Goods Relate to COVID-19 Even as Restaurants Are Reopening? At the onset of COVID-19, when restaurants were closed, cooking…read more
Today, we announced our new coupon clearing partnership with Mandlik & Rhodes — a well-established and long-standing company that delivers strategic coupon processing solutions for manufacturers and retailers in the consumer packaged goods (CPG) industry. This is an important move for…read more
Join Quotient’s Susan Cho as she discusses Ubimo and the future of digital-out-of-home.
Quotient’s Vice President of Marketing, Nikki Frazer-Reid, discusses how brands can use social media to connect with consumers while social distancing.