eBook: How to Win the Summer Season
Is your brand ready for summer? As the season approaches, now is the time to learn about the emerging trends that will be relevant to consumers. Our new eBook, “How to Win the Season,” is your brand’s guide to engaging with consumers this summer.
The eBook features trend insights from content creators and creative examples from some of our favorite campaigns to help you get inspired. Keep reading for some of the top takeaways.
Summer Trends and Campaign Strategies
No one understands trends like content creators, and that’s why we surveyed members of Quotient’s diverse influencer network to uncover insights and predictions for summer 2023. Their responses signaled a shift in many categories, including beauty and lifestyle, to a more wellness-centered attitude—think non-alcoholic beverages and sun-free tanning.
The way brands reach consumers also continues to evolve, and it’s more important than ever to connect with consumers across multiple touchpoints. Seasonal marketing efforts like Mondelēz International’s “summer snacking” campaign—which is featured in our summer eBook—use innovative strategies to reach consumers across social media, mobile display and digital out-of-home (DOOH) channels.
Want to learn more about these trends and campaigns? Download our summer eBook to get the inspiration you need to start planning effective summer campaigns that will resonate with your audiences.