H&M, Mondelēz Team Up with Quotient for Digiday Award Noms
It is with pride and appreciation that we announce Quotient’s trio of nominations for the 2023 Digiday Media Buying & Planning Awards, which recognize innovative campaigns shaping the future of advertising. Quotient’s campaign with H&M USA is a finalist for Best Digital Out-of-Home Campaign, while our campaign with Mondelēz was shortlisted for both the Best Multi-Channel Experience and Best Digital Media Campaign categories.
Keep reading to learn about these successful Quotient campaigns that grabbed attention at Digiday.
H&M USA Boosts Foot Traffic with DOOH
The Best Digital Out-of-Home Campaign category recognizes our showstopping campaign with clothing retailer H&M USA. The innovative strategy used both direct and programmatic DOOH to reach target audiences at key touchpoints and drive foot traffic to H&M stores.
To drive engagement, campaign creative featured celebrities including Gigi Hadid, Naomi Campbell and Pete Davidson, showcasing the brand’s fashionable apparel and playful personality. Ultimately, this DOOH strategy successfully increased top-of-mind brand awareness and foot traffic, and OOH became one of H&M USA’s highest-performing marketing channels of 2022.
Mondelēz Targets Summer Snacking Success
Our summer snacking campaign with Mondelēz is a finalist for both the Best Multi-Channel Experience and the Best Digital Media Campaign categories. This campaign used a sophisticated omnichannel approach to reach consumers at multiple touchpoints. Three powerful channels—social, mobile display and DOOH—worked together seamlessly to deliver a cohesive message.
Dynamic content responded to weather triggers programmatically, delivering the right creative for sunny or rainy conditions to match the current forecast, and geofencing capabilities targeted consumers near key retail locations. This innovative strategy proved successful—the campaign achieved over 30 million impressions across all media channels and more than $1.3 million in incremental sales.
Curious about how to apply Quotient’s award-worthy omnichannel capabilities to your brand’s next campaign? Contact us at [email protected] to speak with our expert team.