Quotient Named Finalist for Two of The Drum’s OOH Awards

As digital out-of-home (DOOH) becomes increasingly important for advertisers, we’re thrilled to be named a finalist in two categories for this year’s The Drum Awards for OOH, which recognize creativity and innovation in this exciting channel. Our successful campaign with TYLENOL® was nominated for Best Use of Digital as well as Best Use of Programmatic.  

Quotient was shortlisted alongside impressive entries from companies like Vistar Media, Rapport and Hivestack. This year, winners will be announced during The Drum Awards’ week-long festival, December 5-9, 2022. 

About the Nominated Campaign

Quotient’s campaign with TYLENOL® aimed to reach consumers with special health conditions who often can’t take other pain relievers. J3, Johnson & Johnson’s media agency at UM, partnered with Quotient to deploy an innovative campaign combining digital out-of-home (DOOH) with promotions. 

The campaign leveraged DOOH screens at everyday touchpoints to connect with target consumers at the right time and place. At the same time, the campaign featured a promotion, further incentivizing the target audience. Ultimately, the campaign’s unique combination of programmatic DOOH and national promotions was a massive success with a $36.83 return on ad spend (ROAS), 17% new purchasers to the brand and 35% new purchasers to the category.  

Interested in learning more about Quotient’s promotions and DOOH capabilities? Contact us today at [email protected]