eBook: How to Win the Holiday Season

Is your brand ready for the holidays? Just a few months away, now is the time to learn about the trends most relevant to consumers this holiday season. Our new eBook, “How to Win the Season: Holiday Edition,” gives brands the information they need to simplify holiday campaign planning.

The eBook features trend insights from Quotient's expansive influencer network and a spotlight from one of our favorite holiday campaigns. Click the button below to download the eBook, or keep reading for some of the top takeaways.

2023 Holiday Trends and Marketing Strategies

We turned to influential content creators to learn which trends will shine during this year’s holiday season. Creators discussed categories like beauty, food and adult bev, predicting trends like:
  • “Snow-princess” makeup
  • Themed charcuterie
  • Mocktails’ continued popularity
Beyond understanding holiday trends, it’s key to reach consumers through omnichannel strategies to stand out during this busy season. Our successful campaign with PepsiCo used a clever, duration-based approach to digital promotions to connect with value shoppers during the holiday season.Want to learn more about these trends and campaigns? Download our holiday eBook to get the inspiration you need for your brand to shine.