By WGB Staff on Jul. 30, 2019 Collaboration to deliver pinpoint data-driven marketing for CPG segment Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a…read more
07/30/19
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Offering of 2500+ Buyer Ready Segments Represents New Standard in Digital Audience Solutions Designed to Enable More Effective and Measurable Digital Advertising That Converts to Sales Quotient Technology (NYSE: QUOT) today announced the launch of…read more
New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing New York, July 30, 2019 – Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology…read more
Social platforms are making changes that might affect how fraudsters operate. For example, Instagram said last week it is expanding its test to hide “likes” in more markets. Bob Gilbreath, general manager of influencer and…read more
07/25/19
Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy (a Quotient brand), said more brands and agencies tapping into the paid model makes it so that Instagram can more deeply penetrate the…read more
07/23/19
We were thrilled to attend our very first Digital Food and Beverage conference last week in Austin! Not only did we get to catch up with over 270 of our star clients and partners and…read more
07/22/19
Ad tech is one area where you’re likely to need outside help, says Jason Young, chief marketing and media officer of Quotient Technology, which operates several CPG marketing-technology proprietary platforms. “The components required to do…read more
07/22/19
Ad Age’s Jack Neff reports Kao’s Jergens brand has named Quotient’s Ahology as social media agency of record following a review. Ahalogy will develop and execute all paid and organic social-media activity for Jergens skincare,…read more
07/16/19
Japanese chemical and cosmetics giant Kao Corp., whose U.S. headquarters is in Cincinnati, tapped a Queen City firm to act as its agency of record for one of its most recognizable brands. Kao selected Over-the-Rhine-based…read more
07/16/19
Kao USA chose Ahalogy, a Quotient brand, to be the social media agency for the Jergens Skincare brand. Kao awarded Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute…read more
07/16/19