Hear From the Women Who Are Leading DOOH
An all-women panel of leaders in the digital out-of-home (DOOH) space came together for an inspiring discussion about progress, leadership and career growth as part of last month’s The Future of #DOOH in 50 Minutes webinar. Hosted by the DPAA and Quotient, the virtual event featured sessions from industry professionals and agency leaders and focused on the future of DOOH.
Insights and Experiences from Women in DOOH
The leadership panel, titled “From Great to Unstoppable,” was hosted by Susan Cho, Head of Agency Sales and Partnerships at Quotient and highlighted the experiences of several women in leadership roles throughout the DOOH space. The panelists are all members of WE.DOOH, an initiative of the DPAA that aims to improve gender equality in the industry—a topic woven throughout the discussion.
“We’re all aware of disparities we see, especially at high senior levels in companies throughout the industry. It’s time to do something,” said Maureen McCloskey, Managing Director at Kinetic.
Because the industry tends to be male-dominated, women in high-level positions often face challenges like impostor syndrome—feeling undeserving of accomplishments and doubting oneself.
“Even though women go through impostor syndrome, so do men, but data shows women are reporting it more than men,” said Irina Zeltser, Founder of Beach Street Communications. “[Women] feel they have to work that much harder than their male coworkers and counterparts to prove their worth, and ultimately they’re experiencing this impostor syndrome.”
Zeltser said she deals with impostor syndrome by sharing and accepting her failures. She emphasized the importance of finding a workplace where you can celebrate successes and learn openly. “One thing to always remind yourself—and myself—is that there’s a reason why you were given the position. You were hired because you are good, you are talented and the title also reflects that…You’re worth the seat at the table that you’re sitting at,” Zeltser said.