CPG Brand Solutions
Performance Media
Target your ads to the right shoppers with our powerful CPG retail media platform. Quotient’s exclusive purchase data and coupon activation data lets you deliver personalized ads across all key touchpoints and formats – including Retailer.com search and display units, programmatic display, influencer-led social, and retailer eCommerce channels.
Retail Performance Media
With the Quotient RPM turnkey digital media solution, access our media partnerships with retailers representing over $150 billion in combined sales opportunity. Capture incremental sales through:
- Data-driven programmatic display advertising, leveraging Quotient’s proprietary retailer purchase data
- Retailer.com proprietary display media inventory
- eCommerce search and sponsored-product placements on retail properties
- Influencer-led social media
Learn more about Quotient powered RPM opportunities at our partner sites:
Social Influencer Media
Quotient's Ahalogy brand is a market leader in trend-driven influencer content and social media marketing. Every campaign begins with the Ahalogy Muse™ platform, which captures insights on what’s trending by category and inspires high-quality, branded content created by Ahalogy’s network of premium influencers.
- 10,000+ premium influencers and content creators
- Verified, paid social media inventory
- Exclusive Quotient data to measure ROI
- Delivery across all major social platforms
Digital Out-of-Home
Plan, target, measure, and optimize DOOH campaigns by connecting Quotient’s CPG purchase behavioral data with location intelligence. Use first and third party data and audiences to identify and target customers in real time as they make purchasing decisions or en route to the store.
- Data from $150B in annual retail sales at the category, brand, and product level
- Access to 250M shoppers
- Sales lift for OOH via loyalty card data matching
- In-campaign optimization and analytics
eCommerce Media
Coupons.com
Deliver targeted ads to over 20 Million CPG shoppers as they plan shopping trips and purchases. Combining audience scale with a brand-safe shopping ad environment, Coupons.com provides an ideal environment to deliver messages that influence product consideration and sales.
- 20 million unique visitors per month1
- Site takeovers
- Dedicated brand pages
- Rich creative with embedded offers
1 ComScore (monthly average, July 2018-June 2019)
Personalized Digital Promotions
With a digital promotions suite that includes national digital coupons, targeted coupons, retailer-specific promotions as well as loyalty offers, Quotient provides the ability to run fully-integrated, strategic promotional campaigns that often return above average industry results on brand marketers’ crucial KPIs. Use Quotient to build digital promotion programs that drive volume, enhance trial and buy rate, increase loyalty, and support merchandizing.
National Digital Coupons
As the industry leader in digital promotions, Quotient efficiently supports merchandizing with content at national scale. We create, publish and distribute national offers across all consumer touchpoints, available whenever the shopper wants to engage with them—before, during, or after shopping; and however they like to engage: on mobile, desktop, or with load-to-card, print-at-home or digital rebates.
- Retailer properties throughout the country
- Quotient-owned and operated properties, like Coupons.com
- Social media platforms
- Programmatic channels
- Brand landing pages
Retail Coupons
Quotient’s Retailer iQ platform connects directly to retailer point-of-sale systems, sending shoppers personalized digital coupons which they can add to their loyalty accounts with a single tap, and that they can easily redeem online or at in-store checkout.
Targeted Offers
Using the exclusive point-of-sale data collected through select retailer partnerships, Quotient delivers targeted offers to consumers across touchpoints including e-mail, digital circulars and coupon galleries – before, during and after shopping. Our near real-time analytics and insights quantify performance and help optimize targeted campaigns further.
Loyalty Rewards
Quotient’s customizable brand loyalty platform lets CPGs drive repeat sales across channels and increase customer lifetime value. Forge direct relationships with millions of consumers, and dramatically enhance efficiency and effectiveness, fueled by our item-level purchase visibility into more than 76B annual purchase transactions.
Audience Data and Analytics
With data on over 76 billion retail item transactions and 4 billion digital coupon activations annually, Quotient lets you efficiently and precisely target audiences, personalize creative, measure sales results and optimize campaigns in a closed-loop.
Quotient Audiences
Built on our exclusive database of over 100M CPG verified buyers, Quotient Audiences offers scale and depth of consumer purchase history and intent, giving brands the ability to precisely target shopper audiences across all CPG categories at scale.
- 2,500+ CPG purchase and intent-based audience segments1
- 250M total targetable audience2
- Transaction data from retailers representing $150B in total sales
- Available from all major commercial demand side platforms (DSPs)
- CPG custom audiences available
1. Quotient internal reporting (June 2019) | 2. Quotient internal reporting (Q4 2018)
On Demand Analytics
Optimize campaigns on-the-fly with in-flight performance measurement linked to dollar sales. Using exclusive point-of-sale transaction data and advanced analytical methodology, the Quotient Analytics self-service online portal gives clients near real-time visibility and transparency into their campaigns—on demand.
Promo iQ
Evaluate and optimize promotions programs with powerful insights in near real-time, covering multiple purchase metrics:
- Sales lift
- Return on promotional spend
- Percent incrementality
- Trial and repeat
Media iQ
Optimize media programs with powerful insights including return on ad spend, ad engagement, campaign metrics and other audience and tactical insights. Quotient re-applies the data for enhanced targeting, creating a closed-loop ecosystem of measurement and optimization.