Eucerin® Drives 77% Trial Rate & 83% Incremental Sales with Duration-Based Digital Promotions

Trial Rate


Trial Rate¹

Lift Over the Match Control


Lift Over the
Match Control²

Incremental Shopper Spend


Shopper Spend³

Incremental Return on Promotion Spend


Incremental Return on
Promotion Spend⁴

01  The Opportunity 

Eucerin® sought to capitalize on wavering brand loyalty in the skincare space and drive trial ahead of its busiest season. By implementing
Quotient’s sophisticated promotions capabilities, Eucerin® could deploy strategically timed offers to provide value to new buyers
and keep the brand top of mind with current buyers and loyalists.

 — 02  The Strategy

Eucerin® designed its digital promotions strategy by blending national duration-based, targeted and loyalty offers within the same campaign to reach targeted consumer groups at scale, maximize reach, drive trial and increase basket size. 


Quotient’s data-driven forecasting model accurately predicted the number of redemptions the promotion would achieve within a given timeframe. This duration-based approach gave Eucerin® confidence to coordinate merchandising support and maximize its investment.


Eucerin® delivered targeted offers that aimed to drive purchases or trips depending on the audience. For category non-brand buyers, the offers encouraged volume and trial at scale. For current brand buyers, the goal was increasing buy rate. 


Eucerin® layered an additional threshold offer to build brand loyalty and move units over multiple trips. This strategy kept Eucerin® top of mind and resulted in expanded cross-purchasing while efficiently moving volume.

03  The Results

By launching strategically timed offers ahead of the 2021 peak season, Eucerin® efficiently moved the same product volume as in 2020 but in half the time thanks to a 1.6-times-stronger redemption rate.

The power of measurable incrementality is significant since it provides insight into the effectiveness of specific campaign tactics and helps inform future campaign strategies.

Leading with digital promotions, Eucerin® was able to more accurately target shoppers with greater granularity, measure results and empower shoppers to save on their own terms—whether instore or online.

Eucerin Campaign Spotlight

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Data Source 1-4: Quotient Internal Reporting, 2021