Roundtable: How Brands Can Empower Women’s Voices
In honor of Women’s Month this March, we are proudly celebrating the some of the amazing female creators in our network. These inspiring women are pioneering the influencer space and challenging what it means to be a working woman.
The Quotient Creator Series spotlights our wide range of content creators through open and honest roundtable discussions. We built this space to showcase their creative expertise, share their unique experiences and uncover their valuable insight. In February, we kicked off the series with a panel of Black creators on amplifying diverse voices.
Our second installment presents a discussion between four female content creators: Salima Benkhalti, Tash Haynes, Gabi LePage and Molly. This eye-opening conversation was led by Quotient Sales Director Victoria Nino—who also happens to be a brave and powerful influencer herself who has created a safe and open platform (@expectinganything) to discuss the many challenges of infertility.
Check out the full webinar below and keep reading for four powerful takeaways from this event.
Key Takeaways from These Influential Women
Our roundtable discussion covered a variety of topics ranging from stereotypes and validation as female influencers in a vulnerable career to how brands can best empower female voices. Here are just a few of the nuggets of wisdom these women shared with us:
- Many outsiders don’t understand the variety of talents and “hats” needed to be a successful influencer and monetize your platform. Not only are these women photographers, but they are also their own manager, lawyer, copywriter and more. It takes immense practice and skill to make their jobs look so effortless.
- Content creators appreciate transparency from brands. Communicate what the budget is and what your brand is thinking for the campaign, but leave space for them to communicate with their audience in the way that is most authentic to them. Leaving room for the influencer to be creative provides them with the space to do what they’re experts at.
- Be honest with content creators. For instance, Tash Haynes shared that as a Black woman content creator she wants to fully understand what a brand has done to collaborate with Black creators in the past or how they want to do better—because not only will she do this research, but her audience will also as well. It’s important to acknowledge a brand’s history and communicate what the brand’s plan is moving forward.
- There is power in women supporting women—leading by example is incredibly powerful and spreads confidence and validation for women.
Tune in throughout the year to hear more candid roundtable discussions from the creators in our network.