Webinar: Winning with Value This Holiday Season
As consumers prepare for a holiday season impacted by Covid and inflation, it’s time for brands to start planning their holiday strategies. Quotient’s Regional Vice President, Promotions Commercial Leader Paul Koop and Regional Vice President, Food and Beverage Chris Frericks hosted a webinar highlighting key insights for the upcoming holiday season, including actionable tactics brands can use to connect with holiday shoppers this year.
Keep reading to learn the top takeaways from the webinar or click to watch the recording below.
Inflation Changes Consumer Behaviors
As Covid transitions from pandemic to endemic, Americans are expected to resume traditional holiday celebrations in 2022. But a new challenge—rising inflation—appears certain to impact holiday shoppers by prompting a renewed focus on finding value.
Consumer surveys reveal that 73% of consumers believe Covid will impact their holiday celebrations, and 11% anticipate that impact to be significant. Meanwhile, 89% of consumers say inflation will affect their holidays, with 29% expecting a significant impact.
While consumers will still have Covid on their minds, they’ll be more concerned about inflation—creating an opportunity for brands to reach these consumers through value-based messages and targeted promotions.
Tactics to Reach Value-Focused Holiday Shoppers
For brands to reach consumers seeking value, they’ll need to focus more on promotions than during the past two years. When brands do employ savings tactics, it’s crucial that they communicate the value they’re offering.
Using value-based calls to action can help brands prompt consumers to take advantage of promotions this holiday season. Brands can also use targeted promotions for specific consumers to encourage them to stay loyal instead of trading down to a different brand or private label.