Valentine’s Day eCommerce Trends Consumers Are Sure to Love
Roses are red, violets are blue, eCommerce sales are big in 2022!
With Valentine’s Day spending expected to rise by 9.6% to nearly $24 billion this year, Quotient internal data reveals that consumers have fallen madly in love with eCommerce. Product categories from beauty and adult beverage to food and candy are experiencing massive eCommerce sales lifts that hint at how Americans plan to celebrate.
Let’s discover which products are trending as Valentine’s Day approaches and how consumers are increasingly relying on eCommerce solutions.
Wining and Dining
It looks as though shoppers will be saying “cheers to love” based on eCommerce sales lifts over 2021 for wine, beer and spirits. Premixed Alcohol Cocktail sales are up 480% and wine is up in nearly every category depending on the variety and country of origin—with German (690%), Spanish/Portuguese (308%) and Dessert Wine (285%) emerging as the top performers.
Import Beer (163%), Light Beer (404%), Domestic Beer (231%) and Non-Alcoholic Beer (494%) eCommerce sales are up as well, though we’d expect plenty of cans and longnecks to be cracked open on Super Bowl Sunday, which happens to be Valentine’s Day Eve in 2022.
Fresh Beef also is pulling double duty for football celebrations as well as fancy dinners at home and has posted an eCommerce sales lift of 301%.
The Look of Love
Whether consumers are looking forward to a night out, an evening with friends or just a day to look and feel their best, more beauty purchases are occurring online leading up to Valentine’s Day this year.
Notably, shoppers are contributing to considerable eCommerce sales lifts over 2021 when refreshing their makeup bags with Eyebrow & Eyeliner (354%), Mascara (256%), Face Foundation (221%), Face Powder (299%), Face Blush (197%) and False Eyelashes (195%).
It also appears that consumers are taking a more hands-on approach with their nail care as eCommerce sales for False Nails (363%), Nail Polish (464%) and Nail Polish Remover (263%) have all lifted noticeably.
Lip products have rebounded after being impacted by mask mandates earlier in the pandemic. Lipstick sales have risen 131% on eCommerce, while Lip Gloss has increased 132% and Lip Liner has jumped a remarkable 312%.
The Sweetest Way to a Valentine’s Heart
Last but certainly not least, the shopping days leading up to February 14th are traditional occasions for candy and chocolate. In fact, candy was the most popular item in a National Retail Federation (NRF) survey that found 56% of respondents were planning a candy-related gift this holiday.
Quotient internal data supports these strong candy numbers: eCommerce sales of Seasonal Candy have risen 202% during this extra-sweet time of year.
Interested in using data insights like these to plan your brand’s next holiday campaign? Contact us at hello@quotient.com to discuss the most effective touchpoints for reaching your audience.
