We are both proud and excited to welcome Rite Aid as our newest partner in our growing retailer network! Quotient will power the new Rite Aid Performance Media platform as well as sponsored search on riteaid.com – exclusively connecting advertisers to targeted audiences of Rite Aid digital customers. Rite Aid will also use Quotient’s digital coupon platform to deliver incremental savings and rewards directly to consumers at a time when stretching every dollar is so important to many.
With Rite Aid’s extensive geographic footprint of over 2,400 stores located across the US and leadership in pharmaceutical sales, we’re thrilled to have the opportunity to engage and provide value to drug store shoppers.
This new solution will enable advertisers to execute targeted, digital media campaigns to Rite Aid customers, driving in-store and online conversion and maximizing sales results for both advertisers and Rite Aid.
At a time when marketers are foregoing traditional channels in favor of more targeted and measurable alternatives, Rite Aid’s customer base represents an important audience with which brands can engage. Advertisers can track the results of their investments from closed-loop measurement and fully transparent performance reporting across their marketing campaigns.
“We are incredibly excited to partner with Rite Aid as the company builds upon its digital offering to add further value to both brands and consumers,” said Steven Boal, CEO and Founder, Quotient. “Delivering consumer value is at the core of Quotient’s mission, and we are pleased to increase this by using our best-in-class technology to deliver targeted content and savings at one of the nation’s most prominent drugstore chains – and at a time when it is more important than ever.”
Rite Aid and Quotient will soon begin welcoming brands to Rite Aid Performance Media, with campaigns going live in October.
To get started planning campaigns for October and beyond, please work with your Quotient representative or get in touch with our team at [email protected].
Read the full details of our new Rite Aid retailer partnership in the press release here.