Quotient Unveils New Multi-Touch
Media Measurement

On-Demand Platform Delivers Transparent Performance Metrics of Ad Dollars Across Channels

Today we’re pleased to announce the launch of our new impression-based, multi-touch media measurement methodology. Our media measurement platform is now available to all our clients across on- and offsite display, digital out-of-home and sponsored search media channels via Quotient Analytics. 

“We are on a mission to ensure every dollar of investment drives outcomes for our advertising and retailer partners. This launch is a reflection of our continued product innovation to further our omnichannel capabilities and differentiate our retail media platform.”
— Matt Krepsik, Chief Technology Officer at Quotient

Measure Performance Across One or Multiple Consumer Touchpoints 

Our retail media offering enables brands, agencies and partners to measure performance across one or multiple consumer touchpoints. It has the ability to both aggregate overall impressions and view performance by individual channels to understand total business impact with daily-refreshed data. 

“We are excited to see that Quotient is bringing a solution that combines many marketing touchpoints into one unified media measurement platform. This new transparency has the potential to unlock new opportunities for our brands, improve future program results and ultimately impact category sales. This on-demand access to analytics will help us gain insights and offer more value to our shoppers and to our retail partners.”
— Yolanda Angulo, Director Customer/Shopper Marketing, East Area Customers at Mondelez International

With the launch, users also benefit from expanded transparency of data through on-demand, self-serve access to the platform, enabling in-flight reporting and flexible attribution.

Contact us at hello@quotient.com to start planning media campaigns that drive sales and achieve measurable, attributable outcomes.