Webinar: Build Better Campaigns with Multi-Touch Media Measurement
Following the successful launch of our new impression-based, multi-touch media measurement, our Chief Technology Officer Matt Krepsik and VP of Product Thalya Hamilton recently hosted a webinar to share how marketers can leverage Quotient’s industry-leading capabilities and data to inform campaign strategies in the ever-changing media landscape.
Check out this free on-demand webinar here or continue reading for a few highlights.
The Power of On-Demand, Transparent Data
Our retail media offering enables brands, agencies and partners to measure campaign performance across one or multiple consumer touchpoints. Powered by daily-refreshed data, the platform aggregates overall impressions and can focus on performance by individual channels—providing a clearer picture of total business impact.
These expanded capabilities give users the advantage of greater data transparency through on-demand, self-serve access to the platform, in-flight reporting and flexible attribution.
During the webinar, Hamilton outlined several major capabilities and benefits of the media measurement platform, including:
- Consistent Measurement Media performance and sales are measured across multiple channels using an impression-based attribution model.
- Data Transparency Impression- and click-based (search only) reporting can be presented in 7-, 14- and 28-day attribution windows.
- On-Demand Access Self-serve reporting provides 24/7 visibility of campaign performance for all clients.
- User Dashboard Platform offers multiple filter options and easy data export for broader use.
Our media measurement platform is now available to all our clients across on- and offsite display, digital out-of-home and sponsored search media channels via Quotient Analytics. Watch the webinar today or simply contact us at [email protected] to get started on the platform.