Nestlé, Coca-Cola, Mondelēz and Bimbo Bakeries Among Early Adopters for Media Measurement
New tool enables advertisers, retailers and agencies to holistically evaluate campaign performance across channels and understand impact on sales in near real-time.
We are happy to announce the launch of our new multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. With a new methodology, this self-serve platform allows advertisers, retailers and agencies to holistically evaluate the performance of their omnichannel campaigns run on the Quotient Analytics Platform in near real-time through impact on sales.
Nestlé, Coca-Cola, Mondelēz and Bimbo Bakeries are among the exclusive, early adopters of the new multi-touch, impression-based attribution and self-serve capability. The full launch will follow the early adopters’ phase.
Media Measurement Helps Advertisers Tie Sales to Impressions
The Quotient Analytics Platform attributes sales across all media touchpoints run on the platform and provides rich insights into best-performing audiences, creative and channels.
It is centered around time-based, multi-touch and impression-based attribution, looking at individual purchases and impressions while sharing credit to relevant impressions using equal distribution. When a purchase occurs, the Quotient Analytics Platform equally spreads that purchase across all relevant impressions preceding it within the attribution window—whether it is 7, 14 or 28 days.
Self-Serve Capability Allows for In-Flight Campaign Optimization
With the new self-serve capability, customers will get access to on-demand access to the platform with near real-time performance tracking and assess campaign health within days of launching their campaign. Customers can also aggregate results across any selection of campaigns without duplications of impressions and transactions.
With the full launch, customers will access critical data that was not available to them previously and gain a clearer understanding of how impressions translate into sales. Our goal is for advertisers, retailers and agencies to understand their return on ad spend (ROAS) across all touchpoints so that they can optimize campaigns in-flight accordingly, making their dollars work efficiently and driving impactful results.
To learn how your brand can gain access to Quotient’s new media measurement capability during the full market launch, contact us at [email protected].