InStore Audio Network Access Expands Quotient’s Programmatic OOH Offerings
Place Exchange enables Quotient’s clients to deliver audio messages into the largest audio out-of-home network in the US spanning major grocery and drug chains nationwide
Quotient has announced an expansion of the partnership with Place Exchange that provides advertisers and retailers access to InStore Audio Network, the largest digital in-store audio network in the US. Clients can now reach over 100 million weekly shoppers across more than 16,000 stores nationwide through Place Exchange’s leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media.
The expansion enables Quotient’s clients to programmatically deliver their messaging to consumers at the point of purchase across major grocery chains including Ahold Delhaize, Albertsons, Safeway, Schnucks and Southeastern Grocers and major drug stores such as CVS and Rite Aid.
"We are thrilled to expand into the audio out-of-home space by being the first to offer programmatic access to the largest in-store audio publisher. Programmatic buying gives advertisers ease, flexibility and automation which is especially powerful with a digital out-of-home channel like audio, since it delivers messaging at the precise moments before purchases are made, creating immediate impact for brands."
Keep reading for more details.
Audio OOH Creates Consumer Connections Store-Wide
While 95% of shoppers visit a grocery store or pharmacy at least once a week, brands have limited opportunities to reach them when they are actively making purchase decisions in-aisle and at the point of purchase. This integration enables marketers to more easily connect with consumers store-wide.
"This announcement marks Quotient’s entry into a new channel in our expansive omnichannel offering. Audio can deliver lower-funnel, high-impact messages targeted to the right consumers as they are making buying decisions. Reaching shoppers with captivating audio while actively purchasing at grocery and drug stores is a development we are all very excited about."
Audio OOH provides unique benefits to advertisers, allowing them to educate, influence and direct an audience of active shoppers in every aisle of the store. It’s also highly complementary to other omnichannel media used to reach consumers before and during visits to grocery and drug stores. Audio OOH media can be targeted with Quotient’s exclusive and proprietary data and measured alongside other digital media channels using metrics like total attributable sales, average brand spend per impression and return on ad spend.
"As the largest in-store audio network in the US, we reach over 100 million shoppers each week with digital audio messaging delivered right at the point of purchase. By allowing advertisers to access and purchase our inventory programmatically, audio advertising can be a highly effective, easy-to-manage tool in the marketer’s digital toolbox."
Contact us today at communications@quotient.com to learn how you can activate audio OOH as well as other digital media and promotions solutions.
