As we continue to grow and expand in the new year, we’re excited to welcome Henri Lellouche to the Quotient team. Henri will be bringing his years of experience and expertise to his new role as Quotient’s VP of In-Store Solutions.
Read on to learn more about Henri’s experience in the grocery-retail space and how he plans to connect advertisers and retailers with shoppers in-store.
Welcome to Quotient, Henri! Tell us about your role and why it’s exciting to you.
I am very happy to be joining the Quotient team. Digital media and promotions technology are a huge focus for Quotient, and that extends to in-store as well.
I have over 20 years of experience in CPG, retail advertising and incentive programming, most recently at News America Marketing. In my new role, I’ll be focusing on the strategy for our in-lane/at-till incentive solution with an enhanced offering designed to help both retailers and brands grow sales and market share. We’re also developing new in-aisle/at-shelf advertising vehicles that educate, inform and incentivize shoppers.
I am so excited to join Quotient and bring my lifetime of experience with in-store marketing, database marketing and digital programming to lead Quotient’s continued expansion into in-store marketing with new products and capabilities to complement our existing portfolio of market-leading digital retail marketing solutions.Henri Lellouche, VP of In-Store Solutions at Quotient
What do you see as the biggest opportunity areas for growth for advertisers and retailers?
I believe that there are two key areas of consumer engagement that are of critical importance to brands and retailers today: in-lane/at-till incentive distribution and at-shelf/in-aisle advertising and incentives.
Despite the pandemic, 89.8% of shoppers still purchase groceries in-store. Couple that with an average of 76% of brand decisions being made in-store at the point of decision, and we feel this area is ripe for innovation and disruption. I’m excited to partner my experience with Quotient’s experience and breadth of solutions to discover new ways for advertisers and retailers to win in-store.
What value is Quotient offering the industry?
Quotient has more than earned its right to win at in-store marketing with its suite of integrated media and promotions solutions.
I believe that the true value of Quotient lies with its omnichannel approach to grocery-retail marketing and its access to first-party purchase intent data and exclusive retailer sales data. Today’s consumers shop across multiple channels in both the physical and digital retail space. Advertisers and retailers who aren’t taking advantage of these touchpoints with targeted, strategic messaging and promotions are missing out on a massive opportunity to reach consumers whenever, wherever and however they shop.
With its integrated capabilities and deep insight into consumer behavior, Quotient is uniquely situated to help advertisers and retailers grow sales and consumer share-of-mind.
To learn more about how Quotient can help you grow your brand and drive sales, contact us at [email protected].