Enhanced Measurement Further Validates DOOH Channel
In omnichannel campaigns, validating the impact of the digital out-of-home (DOOH) channel has been—historically, at least—a challenge. Today, Quotient announced our multi-touch attribution capabilities for DOOH to provide clients with accurate metrics on the channel’s contribution to campaign performance.
Our media measurement tool—found within the Quotient Analytics Platform—allows advertisers, retailers and agencies to gain visibility into the role of DOOH alongside other media touchpoints in omnichannel campaigns.
Through this innovative capability, users can gain near real-time reporting on attributable sales and return on ad spend (ROAS). The Quotient Analytics Platform also provides granular insights into the performance of DOOH ads based on location, designated market area and creative rotations. Users can then leverage these metrics to better plan campaign budgets and optimize future DOOH strategies.