AutoZone Launches New Media Platform Powered by Quotient
AutoZone Media Network leverages first-party data from verified AutoZone shoppers to deliver impactful vendor partner campaigns
Today, we’re happy to announce that Quotient is now powering the new media platform for AutoZone—the leading retailer and a distributor of automotive replacement parts and accessories in the Americas. AutoZone is the first dedicated automotive aftermarket retailer and distributor to join our network.
Read on for more details.
"We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores. The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers."
Driving Measurable Results in the Automotive Industry
The AutoZone Media Network brings enormous benefits to advertisers, offering measurable omnichannel capabilities within a premier media technology platform.
"The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles. The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search."
AutoZone offers consumers a convenient source to find automotive replacement parts and accessories for cars, sport utility vehicles, vans and light trucks—including new and remanufactured automotive hard parts, maintenance items, accessories and non-automotive products. As Quotient expands into the automotive category for the first time, we look forward to helping connect with these consumers in innovative, value-driven ways.
"AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products. The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category, and most importantly incremental sales."
To learn more about this partnership, contact us at [email protected].
