As social distancing pushed people to spend more time at home during the pandemic, many consumers took the opportunity to welcome a new pet into their household.
For advertisers and retailers, this represents a huge opportunity to reach and offer value to these category buyers that will stretch on for years to come. The following special report contains actionable insights from a survey of over 1,000 US cat and dog owners to understand how people are shopping for their new furry family members and what marketers can do to reach them.
Download the full report to access these survey results. Plus, enjoy the infographic below for our key takeaways on the recent "fur baby boom."