For a privately held Silicon Valley-based startup, Coupons.com is old with a capital O. Founded in 1998, the company has built a name for itself as the online home for digital coupons to be used in physical stores. The 16-year-old startup went public on New York Stock Exchange on Friday and saw its stock price jump 98 percent to $31.71 as of this writing. I caught up with CEO Steven Boal on Friday afternoon to discuss why now was finally the right time for a Coupons.com IPO and why the company’s approach to digital coupons is the right bet.
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