Quotient COVID-19 Data Dashboard
We understand that this is a difficult time for everyone - from the brands and retailers trying to navigate this current climate to shoppers looking for answers. We are all figuring this out together: Quotient will continue to be a trusted partner, delivering insights, education, and strategic advice for our clients and partners that face new challenges during this time.
Grocery Dollar Spend Lift
Week-over-week trends for grocery in-store dollar spend lift by city.
(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)
Grocery spend lift continues to be strong and generally above the pre-COVID levels. A spike in grocery spend was observed as consumers stocked up before shelter in place.
Grocery Transaction Lift
Week-over-week grocery in-store transactions trends by city.
(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)
As the initial surge in grocery demand settles down, Quotient´s sales data shows us that consumers are continuing to buy. However, the number of transactions has generally decreased as people take fewer trips to the store, but spend more per trip.
Grocery Trends and Insights
Sales and basket sizes are up but transactions are down. People are making fewer trips to the store, and when they do, they are purchasing more.
More time spent at home = more food needed. Meals typically provided from school or dining out aren't readily available.
Convenience has become a top priority to shoppers. A resurgence of processed “ready to eat” foods has emerged. These foods allow for quick meal prep during busy days spent at home.
Cleaning products sales are still elevated, but the peak has passed. However, it’s important to note that people are still maintaining elevated cleaning levels with heightened concern around Covid-19 prevention.
Top 10 Product Categories by Sales Lift
As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.
|Week of 05/11-05/17|
|3Organic Salad Mix|
|Week of 05/04-05/10|
|5Gift Box Chocolate|
|7Eau De Toilette|
|Week of 04/27-05/03|
|8Organic Salad Mix|
|Week of 04/20-04/26|
|3Ice Pop Novelty|
|10Organic Salad Mix|
|Week of 04/13-04/19|
|2Ice Pop Novelty|
|6Organic Salad Mix|
|Week of 04/06-04/12|
|Week of 03/30-04/05|
|Week of 03/23-03/29|
|Week of 03/16-03/22|
|8Instant Potato Mix|
|Week of 03/09-03/15|
|9Prepared Pasta Dish|
|Week of 03/02-03/08|
*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.
Get in Touch with Our Team
We are here to help you navigate the changing landscape during this unprecedented time. Get in touch with our team today!
We evaluated changes in sales performance and social trends to better understand the effects COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.
Starting 12/30/2019 - ongoing
The baseline is calculated based the weeks of 12/30/19 through 1/20/20
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.
Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.