Quotient COVID-19 Data Dashboard

We understand that this is a difficult time for everyone—from the advertisers and retailers trying to navigate this current climate to the consumers looking for answers. We are figuring this out together. Quotient will continue to be a trusted partner—delivering insights, education and strategic advice for our clients and partners that face new challenges during this time.

Grocery Dollar Spend Lift

Week-over-week trends for grocery in-store dollar spend lift by city.

(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
Grocery spend lift continues to be strong during the pandemic as shoppers eat at home instead of going out. We continue to see higher grocery sales compared to pre-COVID most weeks across DMAs.

Grocery Transaction Lift

Week-over-week grocery in-store transactions trends by city.

(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
While many consumers limited their trips to the grocery store at the beginning of COVID, our data shows that people are continuing to make trips. Transaction data shows that we are reaching pre-COVID levels.

Top 10 Product Categories by Sales Lift

As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.

Week of 10/18-10/24
1Wet Dog Food
2Butter
3Yogurt Multi-Pack
4Fresh Onions
5Cookie Dough
6Nutritional Supplements
7Chocolate Candy
8Pudding
9All Purpose Flour
10Liquid Laundry Detergent
Week of 10/11-10/17
1Cookie Dough
2Nutritional Supplements
3Detergent Booster Beads
4Baking Chocolate Chips
5Liquid Laundry Detergent
6Salted Snack Variety Packs
7Sports Drinks 20 pk
8Sandwiches & Subs
9Frozen Breaded Shellfish
10Multi-Serve Frozen Entrees
Week of 10/04-10/10
1Nutritional Supplements
2Salted Snack Variety Packs
3Marinara Pasta Sauce
4Dry Seasoned Blends
5Frozen Breaded Fish
6Liquid Laundry Detergent
7All Purpose Flour
8Frozen Breaded Shellfish
9Lemonade Drink
10Pudding
Week of 09/27-10/03
1Liquid Laundry Detergent
2Paper Towel 8+ pk
3Italian Sausage
4Baking Chocolate Chips
5All Purpose Flour
6Frozen Breaded Shellfish
7Multi-Serve Frozen Entrees
8Frozen Ground Beef
9Sports Drinks 20 pk
10Alcoholic Cider
Week of 09/20-09/26
1Fresh Peppers
2Fresh Onions
3Premium Cookies
4Sports Drinks 20 pk
5Alcoholic Cider
6Refrigerated Entrees
7Multi-Serve Frozen Entrees
8Snack Bar
9Mozzarella
10Premium Tequila
Week of 09/13-09/19
1Multi-Serve Frozen Entrees
2Salted Snack Variety Packs
3Alcoholic Cider
4Coffee Drinks
5Remoulade Sauce
6Tequila
7Malt Beverages
8Rolls & Buns
9Ice
10Sports Drinks 20 pk
Week of 09/06-09/12
1Snack Bar
2Pudding
3Lemonade Drink
4Sandwich or Sub
5Mozzarella
6Malt Beverages
7Enhanced Water
8Sports Drinks 20 pk
9Rolls & Buns
10Domestic Beer
Week of 08/30-09/05
1Baked Beans
2Frozen Seafood
3Alcoholic Cider
4Sushi
5Lemonade Drink
6Premium Tequila
7Enhanced Water
8Rolls & Buns
9Hot Dog
10Ice
Week of 08/23-08/29
1Alcoholic Cider
2Rolls & Buns
3Snack Bar
4Ice
5Lemonade Drink
6Enhanced Water
7Mozzarella
8Novelty Ice Cream
9Malt Beverages
10Hot Dog
Week of 08/16-08/22
1Salami
2Healthy Novelty Ice Cream
3Mozzarella
4Domestic Beer
5Ice
6Frozen Ground Beef
7Lemonade Drink
8Malt Beverages
9Fresh Peppers
10Sushi
Week of 08/09-08/15
1Ice Cream Cake
2French Wine
3New Age Fruit Drink
4Premium Tequila
5Malt Beverages
6Enhanced Water
7Hot Dog Bun
8Hot Dog Beef
9Healthy Novelty Ice Cream
10Lemonade Drink
Week of 08/02-08/08
1Domestic Beer
2Fresh Fruit
3Tequila
4Sandwich or Sub
5Hot Dog Beef
6Malt Beverages
7Mozzarella
8Ice
9Sports Drinks 20 pk
10Enhanced Water
Week of 07/26-08/01
1Lemonade Drink
2Hamburger Bun
3Sandwich or Sub
4Sports Drinks 20 pk
5Hot Dog Bun
6Baked Beans
7Enhanced Water
8Specialty Ice Cream
9Hot Dog Beef
10Sushi
Week of 07/19-07/25
1Frozen Ground Beef
2Ice
3Healthy Specialty Ice Cream
4Sushi
5Baked Beans
6Malt Beverages
7Fresh Fruit
8Hot Dog Meat
9Enhanced Water
10Tequila
Week of 07/12-07/18
1Tequila
2Strawberries
3Enhanced Water
4Malt Beverages
5Hot Dog Beef
6Ice
7Rolls & Buns
8Frozen Ground Beef
9Specialty Ice Cream
10Fresh Fruit
Week of 07/05-07/11
1Sports Drinks 20 pk
2Sushi
3Baked Beans
4Dometic Beer
5Fruit
6Malt Beverages
7Mozzarella
8Water
9Dry Seasoning Blend
10Strawberries
Week of 06/28-07/04
1Hot Dog Beef
2Barbecue Sauce
3Fresh Fruit
4Hamburger Bun
5Malt Beverages
6Lemonade Drink
7Alcoholic Cider
8Ice
9Imported Beer
10Specialty Ice Cream
Week of 06/21-06/27
1Frozen Ground Beef
2Ice
3Alcoholic Cider
4Strawberries
5Healthy Specialty Ice Cream
6Malt Beverages
7Hamburger Bun
8Domestic Beer
9Sports Drinks 20 pk
10Graham Cracker
Week of 06/14-06/20
1Ground Beef
2Ice
3Ice Cream Cake
4Sports Drink
5Hot Dog Bun
6Hot Dog
7Baked Beans
8Hamburger Bun
9Strawberries
10Lemonade Drink
Week of 06/07-06/13
1Strawberries
2Fresh Peppers
3Ice Cream Cake
4Malt Beverages
5Baked Beans
6Healthy Ice Cream
7Ice Cream
8Domestic Beer
9Lemonade Drink
10Sushi
Week of 05/31-06/06
1Ground Beef
2Hot Dog
3Hot Dog Bun
4Sports Drink
5Ice
6Baked Beans
7Hamburger Bun
8Strawberries
9Lemonade Drink
10Graham Cracker
Week of 05/24-05/30
1Barbecue Sauce
2Mayonnaise
3Ice
4Baked Beans
5Rolls & Buns
6Sushi
7Strawberries
8Tequila
9Ground Beef
10Domestic Beer
Week of 05/17-05/23
1Strawberries
2Barbecue Sauce
3Peppers
4Tequila
5Lemonade Drink
6Healthy Ice Cream
7Baked Beans
8Hot Dog
9Hamburger Bun
10Hot Dog Bun
Week of 05/10-05/16
1Ground Beef
2Strawberries
3Sports Drink
4Hot Dog
5Hot Dog Bun
6Baked Beans
7Sushi
8Pudding
9Ice Cream
10Seasoning Blend
Week of 05/03-05/09
1French Wine
2Tequila
3Ice Cream Cake
4Graham Cracker
5Fozen Shellfish
6Seasoning Blend
7Malt Beverages
8Fresh Peppers
9Italian Wine
10Baked Beans
Week of 04/26-05/02
1Graham Cracker
2Domestic Beer
3Fresh Peppers
4Malt Beverages
5Baked Beans
6Novelty Ice Cream
7Sports Drink
8Frozen Ground Beef
9Hamburger Bun
10Strawberries
Week of 04/19-04/25
1Strawberries
2Sports Drink
3Allergy Remedy
4Hot Dog
5Baked Bean
6Pudding
7Tequila
8Hamburger Bun
9Lemonade Drink
10Graham Cracker
Week of 04/12-04/18
1Pudding
2Domestic Beer
3Healthy Ice Cream
4Baked Beans
5Lemonade Drink
6Alcoholic Cider
7Malt Beverages
8Hot Dog
9Hot Dog Bun
10Hamburger Bun
Week of 04/05-04/11
1Allergy Remedy
2Hot Dog
3Hot Dog Bun
4Hamburger Bun
5Frozen Ground Beef
6Seasoning Blend
7Ketchup
8Pudding
9Domestic Beer
10Flavored Malt Beverage
Week of 03/29-04/04
1Rolls & Buns
2Cream Cheese
3Potatoes
4Mayonnaise
5Baked Beans
6French Wine
7Hash Browns
8Whipped Topping
9Ice Cream Cake
10Butter
Week of 03/22-03/28
1Ice Cream Cake
2Allergy Remedy
3Graham Cracker
4Lemonade Drink
5Frozen Fish
6Fresh Herbs
7Strawberries
8Sports Drink
9Baking Chocolate Chip
10Tequila
Week of 03/15-03/21
1Frozen Ground Beef
2Sandwich Swiss Cheese
3Strawberries
4Frozen Seafood
5Tequila
6Carrots
7Peppers
8Walnut
9Potatoes
10Onions
Week of 03/08-03/14
1Carrots
2Peppers
3Potatoes
4Sandwich Swiss Cheese
5Dry Seasoning Blend
6Onions
7Mozzarella
8Frozen Fruit
9Sports Drink
10Strawberries
Week of 03/01-03/07
1Sports Drink
2Tequila
3Frozen Ground Beef
4Dry Seasoning Blend
5Brown Eggs
6Refrigerated Lemonade
7Fresh Herbs
8Frozen Fruit
9Pasta Dumplings
10Fresh Peppers
Week of 02/22-02/28
1Frozen Shellfish
2Tequila
3Frozen Beef
4Albacore Tuna
5Flour
6Egg Substitute
7Frozen Entree
8Butter
9Onions
10Frozen Fruit
Week of 02/15-02/21
1Fresh Peppers
2Albacore Tuna
3Frozen Breaded Fish
4Family Frozen Entree
5Butter
6Egg Substitute
7Frozen Ground Beef
8Strawberries
9Mozzarella
10Sushi
Week of 02/08-02/14
1Valentine's Day Candy
2Baking Chocolate Chip
3Italian Wine
4French Wine
5Sushi
6Sparkling Wine
7Imported Cheese
8Fresh Herbs
9Flour
10Frozen Seafood
Week of 02/01-02/07
1Cream Cheese
2Frozen Chicken
3Valentine's Day Candy
4Deli Tray
5Italian Sausage
6Barbecue Sauce
7Guacamole
8Imported Cheese
9Hot Dog
10Onions
Week of 01/25-01/31
1Fire Logs
2Onions
3Peppers
4Marinara Pasta Sauce
5Chocolate Chips
6Cauliflower
7Butter
8Flour
9Cookie Dough
10Vitamins
Week of 01/18-01/24
1Fresh Peppers
2Vitamins
3Frozen Ground Beef
4Precut Vegetables
5Cauliflower
6Frozen Shellfish
7Frozen Pizza
8Sushi
9Frozen Fruit
10English Muffin
Week of 01/11-01/17
1Onions
2Frozen Seafood
3Sushi
4English Muffin
5Pasta Sauce
6Lettuce
7Butter
8Frozen Fruit
9Olive Oil
10Dry Seasoning Blend
Week of 01/04-01/10
1Vitamins
2Vitamin C
3Cauliflower
4Fresh Peppers
5Pasta Dumplings
6Egg Substitute
7Precut Vegetables
8Immune Supplement
9Frozen Entree
10Fresh Herbs
Week of 12/28-01/03
1Sparkling Wine
2Champagne
3French Wine
4Italian Wine
5Frozen Appetizer
6Deli Tray
7Fire Logs
8Vitamins
9Frozen Pizza
10Frozen Cheese Appetizer
Week of 12/21-12/27
1Deli Tray
2Cookware
3Sparkling Wine
4Champagne
5Fresh Herbs
6Cocoa
7Baking Chocolate Chip
8Cream Cheese
9Butter
10Refrigerated Cookie Dough
Week of 12/14-12/20
1Green Beans
2Fire Logs
3Tequila
4Mozzarella
5French Wine
6Sausage
7Christmas Candy
8Flour
9Refrigerated Cookie Dough
10Walnut
Week of 12/07-12/13
1Christmas Candy
2Cocoa
3Walnut
4Pasta Sauce
5Sausage
6French Wine
7Frozen Entree
8Cream Cheese
9Baking Chocolate Chip
10Bakery Cookies
Week of 11/30-12/06
1Christmas Candy
2Sweetened Cocoa
3Flour
4Refrigerated Cookie Dough
5Premium Grocery Cookies
6English Muffin
7Granulated Sugar
8Refrigerated Pasta
9Vitamins
10Bagel Flavored Seasoning
Week of 11/23-11/29
1Cookware
2Fresh Herbs
3Whipping Cream
4Rolls
5Italian Wine
6Sausage
7Aluminium Foil
8Broth
9Deli Tray
10French Wine
Week of 11/16-11/22
1Grean Beans
2Butter
3All Purpose Flour
4Cookware
5Cream Cheese
6Walnut
7Sausage
8Corn Whole Kernel
9Fresh Herbs
10Potatoes
Week of 11/09-11/15
1Christmas Candy
2Butter
3Walnut
4Toilet Paper
5Sausage
6Cookware
7Paper Towels
8Cream Cheese
9Broth
10Liquid Hand Soap
Week of 11/02-11/08
1Flour
2Body Wash Towelette
3Green Beans
4Walnut
5Candle Air Freshener
6Corn Whole Kernel
7Whipped Topping Aerosol
8Alcoholic Cider
9French Wine
10Sweetened Cocoa
Week of 10/26-11/01
1Chocolate Candy
2Non-chocolate Candy
3Liquid Hand Soap
4Vitamins
5AA Battery
6Frozen Pizza
7Refrigerated Cookie Dough
8Multipurpose Disinfectant Cleaner
9Whiskey
10Rum
Week of 10/19-10/25
1Multipurpose Disinfectant Cleaner
2Chocolate Candy
3Ground Beef
4Refrigerated Cookie Dough
5Canadian Whisky
6Liqueur
7Butter
8Baking Chocolate Chip
9Beer
10Cracker
Week of 10/12-10/18
1Whiskey
2Butter
3Italian Sausage
4Refrigerated Cookie Dough
5Graham Cracker
6Cracker
7Baking Chocolate Chip
8Tequila
9Beer
10Frozen Ground Beef
Week of 10/05-10/11
1Refrigerated Cookie Dough
2Mozzarella
3Graham Cracker
4Crackers
5Bleach
6Malt Beverage
7Domestic Beer
8Tequila
9Baking Chocolate Chip
10Detergent Enhancer Bead
Week of 09/28-10/04
1Paper Towels
2Fabric Refreshers
3Baking Chocolate Chip
4Graham Cracker
5Bleach
6Cracker
7Ice Cream
8Iced Coffee
9Tequila
10Beer
Week of 09/21-09/27
1Paper Towels
2Domestic Beer
3Hamburger Buns
4Frozen Ground Beef
5Baking Chocolate Chip
6Sports Drink
7Flatware
8Cracker
9Bleach
10Automobile Air Freshener
Week of 09/14-09/20
1Crackers
2Baking Chocolate Chip
3Liquid Hand Soap
4Domestic Beer
5Ice
6Ice Cream
7Lemonade
8Tequila
9Iced Coffee
10Bleach
Week of 09/07-09/13
1Sports Drink
2Automobile Air Freshener
3Domestic Beer
4Baked Beans
5Crackers
6Iced Coffee
7Lemonade
8Mozzarella
9Detergent Enhancer Bead
10Frozen Ground Beef
Week of 08/31-09/06
1Frozen Ground Beef
2Ice
3Baked Beans
4Domestic Beer
5Malt Beverages
6Mayonnaise
7Tequila
8Barbeque Sauce
9Lemonade
10Crackers
Week of 08/24-08/30
1Sports Drink
2Ice
3Hot Dog Bun
4Hot Dog
5Lemonade
6Ice Cream
7Ice Coffee
8Bleach
9Malt Beverages
10Ice Tea
Week of 08/17-08/23
1Lemonade
2Ice Tea
3Car Air Freshener
4Mozzarella
5Frozen Ground Beef
6Tequila
7Flatware
8Refrigerated Coffee Drink
9Bleach
10Domestic Beer
Week of 08/10-08/16
1Sports Drink
2Frozen Ground Beef
3Hot Dog Bun
4Hot Dog Meat
5Domestic Beer
6Mozzarella
7Refrigerated Coffee Drink
8Detergent Enhancer Bead
9Bleach
10Fruit Juice
Week of 08/03-08/09
1Iced Coffee
2Graham Cracker
3Sports Drink
4Fruit Juice
5Sausage
6Ice
7Ice Pop Novelty
8Premixed Cocktail
9Bun
10Sunscreen
Week of 07/27-08/02
1Insecticide
2Sunscreen
3Ice
4Charcoal
5Grapes
6Premixed Cocktail
7Frankfurter
8Prepared Salad
9Fresh Vegetables
10Ice Cream
Week of 07/20-07/26
1Premixed Cocktail
2Grapes
3Sports Drink
4Fruit Juice
5Bun
6Prepared Salad
7Malt Beverage
8Cocktail Mix
9Fresh Vegetables
10First Aid
Week of 07/13-07/19
1Sunscreen
2Premixed Cocktail
3Fruit Juice
4Frankfurter
5Sports Drink
6Prepared Salad
7Ice Cream Sundae
8Grapes
9Fresh Vegetables
10Ice Cream
Week of 07/06-07/12
1Ice
2Charcoal
3Ice Pop
4Premixed Cocktail
5Sports Drink
6Fruit Juice
7Dairy Dessert
8Prepared Salad
9Bun
10Malt Beverage
Week of 06/29-07/05
1Premixed Cocktail
2Prepared Salad
3Baked Bean
4Disposable Pan
5Barbecue Sauce
6Cocktail Mix
7Whipped Topping
8Beef
9Hot Dog
10Thirst Quencher
Week of 06/22-06/28
1Sunscreen
2Insecticide
3Ice
4Ice Pop
5Frankfurter
6Premixed Cocktail
7Bun
8Prepared Salad
9Sports Drink
10Fruit Juice
Week of 06/15-06/21
1Ice
2Eau De Toilette
3Ice Pop Novelty
4Frankfurter
5Premixed Cocktail
6Ice Cream Cake
7Greeting Cards
8Fruit Juice
9Baked Bean
10Graham Cracker
Week of 06/08-06/14
1Insecticide
2Ice
3Premixed Cocktail
4Fruit Juice
5Graham Cracker
6Prepared Salad
7Ice Cream Sundae
8Beef
9Sports Drink
10Baked Bean
Week of 06/01-06/07
1Sunscreen
2Ice Pop Novelty
3Ice
4Premixed Cocktail
5Grapes
6Graham Cracker
7Prepared Salad
8Fruit Juice
9Sports Drink
10Beef
Week of 05/25-05/31
1Ice
2Grapes
3Premixed Cocktail
4Bun
5Graham Cracker
6Prepared Salad
7Fruit Juice
8Cocktail Mix
9Baked Bean
10Sports Drink
Week of 05/18-05/24
1Sunscreen
2Ice Pop Novelty
3Ice
4Barbecue Sauce
5Premixed Cocktail
6Graham Cracker
7Baked Bean
8Grapes
9Prepared Salad
10Malt Beverage
Week of 05/11-05/17
1Premixed Cocktail
2Graham Cracker
3Organic Salad Mix
4Grapes
5Dairy Dessert
6Barbecue Sauce
7Beef
8Ice Cream
9Flour
10Baked Bean
Week of 05/04-05/10
1Greeting Cards
2Body Fragrance
3Premixed Cocktail
4Gift Decoration
5Gift Box Chocolate
6Cake Mix
7Eau De Toilette
8Nail Polish
9Graham Cracker
10Cheesecake
Week of 04/27-05/03
1Sunscreen
2Cocktail Mix
3Graham Cracker
4Beef
5Bun
6Nail Polish
7Cake Mix
8Organic Salad Mix
9Ice
10Baked Bean
Week of 04/20-04/26
1Charcoal
2Insecticide
3Ice Pop Novelty
4Sunscreen
5Premixed Cocktail
6Cake Mix
7Nail Polish
8Graham Cracker
9Flour
10Organic Salad Mix
Week of 04/13-04/19
1Insecticide
2Ice Pop Novelty
3Cake Mix
4Butter
5Evaporated Milk
6Organic Salad Mix
7Flour
8Beef
9Premixed Cocktail
10Frosting
Week of 04/06-04/12
1Charcoal
2Novelty Candy
3Butter
4Frosting
5Cake Mix
6Insecticide
7Pineapple
8Chewy Candy
9Chocolate Candy
10Pie
Week of 03/30-04/05
1Charcoal
2Flour
3Butter
4Cake Mix
5Frosting
6Brownie Mix
7Extract
8Baked Bean
9Allergy Remedy
10Cooking/Salad Oil
Week of 03/23-03/29
1Charcoal
2Flour
3Insecticide
4Disinfectant
5Brownie Mix
6Frosting
7Cake Mix
8Grapes
9Baking Mix
10Butter
Week of 03/16-03/22
1Charcoal
2Flour
3Green Bean
4Dried Bean
5Baked Bean
6Albacore Tuna
7Evaporated Milk
8Instant Potato Mix
9Baking Mix
10Meat
Week of 03/09-03/15
1Disinfectant
2Thermometer
3Moist Towelette
4Baby Wipe
5Cleaner
6Albacore Tuna
7Meat
8Green Bean
9Prepared Pasta Dish
10Bleach
Week of 03/02-03/08
1Disinfectant
2Hand Sanitizer
3Cleaner
4Thermometer
5Grapes
6Charcoal
7Cold Remedy
8Albacore Tuna
9Allergy Remedy
10Meat

*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.

Analysis Specifications

We evaluated changes in sales performance and social trends to better understand the effects of COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.

Data Source:
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.

Time Period:
Starting 12/30/2019 - ongoing

Baseline:
The baseline is calculated based on the weeks of 12/30/19 through 1/20/20

Lift:
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.

Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.

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