Quotient COVID-19 Data Dashboard

We understand that this is a difficult time for everyone—from the advertisers and retailers trying to navigate this current climate to the consumers looking for answers. We are figuring this out together. Quotient will continue to be a trusted partner—delivering insights, education and strategic advice for our clients and partners that face new challenges during this time.

Grocery Dollar Spend Lift

Week-over-week trends for grocery in-store dollar spend lift by city.

(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
Grocery spend lift continues to be strong during the pandemic as shoppers eat at home instead of going out. We continue to see higher grocery sales compared to pre-COVID most weeks across DMAs.

Grocery Transaction Lift

Week-over-week grocery in-store transactions trends by city.

(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
While many consumers limited their trips to the grocery store at the beginning of COVID, our data shows that people are continuing to make trips. Transaction data shows that we are reaching pre-COVID levels.

Grocery Trends and Insights

As people make trips to the store, they are purchasing more. More time spent at home = more food needed. Meals typically provided from school or dining out aren’t as readily available.

People are seeking comfort during this time, purchasing items for baking projects and stocking up on alcoholic beverages for at-home happy hours.

Cleaning product sales remain strong, as people are still maintaining elevated cleaning levels with heightened concern around COVID-19 prevention.

Top 10 Product Categories by Sales Lift

As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.

Week of 02/22-02/28
1Frozen Shellfish
2Tequila
3Frozen Beef
4Albacore Tuna
5Flour
6Egg Substitute
7Frozen Entree
8Butter
9Onions
10Frozen Fruit
Week of 02/15-02/21
1Fresh Peppers
2Albacore Tuna
3Frozen Breaded Fish
4Family Frozen Entree
5Butter
6Egg Substitute
7Frozen Ground Beef
8Strawberries
9Mozzarella
10Sushi
Week of 02/08-02/14
1Valentine's Day Candy
2Baking Chocolate Chip
3Italian Wine
4French Wine
5Sushi
6Sparkling Wine
7Imported Cheese
8Fresh Herbs
9Flour
10Frozen Seafood
Week of 02/01-02/07
1Cream Cheese
2Frozen Chicken
3Valentine's Day Candy
4Deli Tray
5Italian Sausage
6Barbecue Sauce
7Guacamole
8Imported Cheese
9Hot Dog
10Onions
Week of 01/25-01/31
1Fire Logs
2Onions
3Peppers
4Marinara Pasta Sauce
5Chocolate Chips
6Cauliflower
7Butter
8Flour
9Cookie Dough
10Vitamins
Week of 01/18-01/24
1Fresh Peppers
2Vitamins
3Frozen Ground Beef
4Precut Vegetables
5Cauliflower
6Frozen Shellfish
7Frozen Pizza
8Sushi
9Frozen Fruit
10English Muffin
Week of 01/11-01/17
1Onions
2Frozen Seafood
3Sushi
4English Muffin
5Pasta Sauce
6Lettuce
7Butter
8Frozen Fruit
9Olive Oil
10Dry Seasoning Blend
Week of 01/04-01/10
1Vitamins
2Vitamin C
3Cauliflower
4Fresh Peppers
5Pasta Dumplings
6Egg Substitute
7Precut Vegetables
8Immune Supplement
9Frozen Entree
10Fresh Herbs
Week of 12/28-01/03
1Sparkling Wine
2Champagne
3French Wine
4Italian Wine
5Frozen Appetizer
6Deli Tray
7Fire Logs
8Vitamins
9Frozen Pizza
10Frozen Cheese Appetizer
Week of 12/21-12/27
1Deli Tray
2Cookware
3Sparkling Wine
4Champagne
5Fresh Herbs
6Cocoa
7Baking Chocolate Chip
8Cream Cheese
9Butter
10Refrigerated Cookie Dough
Week of 12/14-12/20
1Green Beans
2Fire Logs
3Tequila
4Mozzarella
5French Wine
6Sausage
7Christmas Candy
8Flour
9Refrigerated Cookie Dough
10Walnut
Week of 12/07-12/13
1Christmas Candy
2Cocoa
3Walnut
4Pasta Sauce
5Sausage
6French Wine
7Frozen Entree
8Cream Cheese
9Baking Chocolate Chip
10Bakery Cookies
Week of 11/30-12/06
1Christmas Candy
2Sweetened Cocoa
3Flour
4Refrigerated Cookie Dough
5Premium Grocery Cookies
6English Muffin
7Granulated Sugar
8Refrigerated Pasta
9Vitamins
10Bagel Flavored Seasoning
Week of 11/23-11/29
1Cookware
2Fresh Herbs
3Whipping Cream
4Rolls
5Italian Wine
6Sausage
7Aluminium Foil
8Broth
9Deli Tray
10French Wine
Week of 11/16-11/22
1Grean Beans
2Butter
3All Purpose Flour
4Cookware
5Cream Cheese
6Walnut
7Sausage
8Corn Whole Kernel
9Fresh Herbs
10Potatoes
Week of 11/09-11/15
1Christmas Candy
2Butter
3Walnut
4Toilet Paper
5Sausage
6Cookware
7Paper Towels
8Cream Cheese
9Broth
10Liquid Hand Soap
Week of 11/02-11/08
1Flour
2Body Wash Towelette
3Green Beans
4Walnut
5Candle Air Freshener
6Corn Whole Kernel
7Whipped Topping Aerosol
8Alcoholic Cider
9French Wine
10Sweetened Cocoa
Week of 10/26-11/01
1Chocolate Candy
2Non-chocolate Candy
3Liquid Hand Soap
4Vitamins
5AA Battery
6Frozen Pizza
7Refrigerated Cookie Dough
8Multipurpose Disinfectant Cleaner
9Whiskey
10Rum
Week of 10/19-10/25
1Multipurpose Disinfectant Cleaner
2Chocolate Candy
3Ground Beef
4Refrigerated Cookie Dough
5Canadian Whisky
6Liqueur
7Butter
8Baking Chocolate Chip
9Beer
10Cracker
Week of 10/12-10/18
1Whiskey
2Butter
3Italian Sausage
4Refrigerated Cookie Dough
5Graham Cracker
6Cracker
7Baking Chocolate Chip
8Tequila
9Beer
10Frozen Ground Beef
Week of 10/05-10/11
1Refrigerated Cookie Dough
2Mozzarella
3Graham Cracker
4Crackers
5Bleach
6Malt Beverage
7Domestic Beer
8Tequila
9Baking Chocolate Chip
10Detergent Enhancer Bead
Week of 09/28-10/04
1Paper Towels
2Fabric Refreshers
3Baking Chocolate Chip
4Graham Cracker
5Bleach
6Cracker
7Ice Cream
8Iced Coffee
9Tequila
10Beer
Week of 09/21-09/27
1Paper Towels
2Domestic Beer
3Hamburger Buns
4Frozen Ground Beef
5Baking Chocolate Chip
6Sports Drink
7Flatware
8Cracker
9Bleach
10Automobile Air Freshener
Week of 09/14-09/20
1Crackers
2Baking Chocolate Chip
3Liquid Hand Soap
4Domestic Beer
5Ice
6Ice Cream
7Lemonade
8Tequila
9Iced Coffee
10Bleach
Week of 09/07-09/13
1Sports Drink
2Automobile Air Freshener
3Domestic Beer
4Baked Beans
5Crackers
6Iced Coffee
7Lemonade
8Mozzarella
9Detergent Enhancer Bead
10Frozen Ground Beef
Week of 08/31-09/06
1Frozen Ground Beef
2Ice
3Baked Beans
4Domestic Beer
5Malt Beverages
6Mayonnaise
7Tequila
8Barbeque Sauce
9Lemonade
10Crackers
Week of 08/24-08/30
1Sports Drink
2Ice
3Hot Dog Bun
4Hot Dog
5Lemonade
6Ice Cream
7Ice Coffee
8Bleach
9Malt Beverages
10Ice Tea
Week of 08/17-08/23
1Lemonade
2Ice Tea
3Car Air Freshener
4Mozzarella
5Frozen Ground Beef
6Tequila
7Flatware
8Refrigerated Coffee Drink
9Bleach
10Domestic Beer
Week of 08/10-08/16
1Sports Drink
2Frozen Ground Beef
3Hot Dog Bun
4Hot Dog Meat
5Domestic Beer
6Mozzarella
7Refrigerated Coffee Drink
8Detergent Enhancer Bead
9Bleach
10Fruit Juice
Week of 08/03-08/09
1Iced Coffee
2Graham Cracker
3Sports Drink
4Fruit Juice
5Sausage
6Ice
7Ice Pop Novelty
8Premixed Cocktail
9Bun
10Sunscreen
Week of 07/27-08/02
1Insecticide
2Sunscreen
3Ice
4Charcoal
5Grapes
6Premixed Cocktail
7Frankfurter
8Prepared Salad
9Fresh Vegetables
10Ice Cream
Week of 07/20-07/26
1Premixed Cocktail
2Grapes
3Sports Drink
4Fruit Juice
5Bun
6Prepared Salad
7Malt Beverage
8Cocktail Mix
9Fresh Vegetables
10First Aid
Week of 07/13-07/19
1Sunscreen
2Premixed Cocktail
3Fruit Juice
4Frankfurter
5Sports Drink
6Prepared Salad
7Ice Cream Sundae
8Grapes
9Fresh Vegetables
10Ice Cream
Week of 07/06-07/12
1Ice
2Charcoal
3Ice Pop
4Premixed Cocktail
5Sports Drink
6Fruit Juice
7Dairy Dessert
8Prepared Salad
9Bun
10Malt Beverage
Week of 06/29-07/05
1Premixed Cocktail
2Prepared Salad
3Baked Bean
4Disposable Pan
5Barbecue Sauce
6Cocktail Mix
7Whipped Topping
8Beef
9Hot Dog
10Thirst Quencher
Week of 06/22-06/28
1Sunscreen
2Insecticide
3Ice
4Ice Pop
5Frankfurter
6Premixed Cocktail
7Bun
8Prepared Salad
9Sports Drink
10Fruit Juice
Week of 06/15-06/21
1Ice
2Eau De Toilette
3Ice Pop Novelty
4Frankfurter
5Premixed Cocktail
6Ice Cream Cake
7Greeting Cards
8Fruit Juice
9Baked Bean
10Graham Cracker
Week of 06/08-06/14
1Insecticide
2Ice
3Premixed Cocktail
4Fruit Juice
5Graham Cracker
6Prepared Salad
7Ice Cream Sundae
8Beef
9Sports Drink
10Baked Bean
Week of 06/01-06/07
1Sunscreen
2Ice Pop Novelty
3Ice
4Premixed Cocktail
5Grapes
6Graham Cracker
7Prepared Salad
8Fruit Juice
9Sports Drink
10Beef
Week of 05/25-05/31
1Ice
2Grapes
3Premixed Cocktail
4Bun
5Graham Cracker
6Prepared Salad
7Fruit Juice
8Cocktail Mix
9Baked Bean
10Sports Drink
Week of 05/18-05/24
1Sunscreen
2Ice Pop Novelty
3Ice
4Barbecue Sauce
5Premixed Cocktail
6Graham Cracker
7Baked Bean
8Grapes
9Prepared Salad
10Malt Beverage
Week of 05/11-05/17
1Premixed Cocktail
2Graham Cracker
3Organic Salad Mix
4Grapes
5Dairy Dessert
6Barbecue Sauce
7Beef
8Ice Cream
9Flour
10Baked Bean
Week of 05/04-05/10
1Greeting Cards
2Body Fragrance
3Premixed Cocktail
4Gift Decoration
5Gift Box Chocolate
6Cake Mix
7Eau De Toilette
8Nail Polish
9Graham Cracker
10Cheesecake
Week of 04/27-05/03
1Sunscreen
2Cocktail Mix
3Graham Cracker
4Beef
5Bun
6Nail Polish
7Cake Mix
8Organic Salad Mix
9Ice
10Baked Bean
Week of 04/20-04/26
1Charcoal
2Insecticide
3Ice Pop Novelty
4Sunscreen
5Premixed Cocktail
6Cake Mix
7Nail Polish
8Graham Cracker
9Flour
10Organic Salad Mix
Week of 04/13-04/19
1Insecticide
2Ice Pop Novelty
3Cake Mix
4Butter
5Evaporated Milk
6Organic Salad Mix
7Flour
8Beef
9Premixed Cocktail
10Frosting
Week of 04/06-04/12
1Charcoal
2Novelty Candy
3Butter
4Frosting
5Cake Mix
6Insecticide
7Pineapple
8Chewy Candy
9Chocolate Candy
10Pie
Week of 03/30-04/05
1Charcoal
2Flour
3Butter
4Cake Mix
5Frosting
6Brownie Mix
7Extract
8Baked Bean
9Allergy Remedy
10Cooking/Salad Oil
Week of 03/23-03/29
1Charcoal
2Flour
3Insecticide
4Disinfectant
5Brownie Mix
6Frosting
7Cake Mix
8Grapes
9Baking Mix
10Butter
Week of 03/16-03/22
1Charcoal
2Flour
3Green Bean
4Dried Bean
5Baked Bean
6Albacore Tuna
7Evaporated Milk
8Instant Potato Mix
9Baking Mix
10Meat
Week of 03/09-03/15
1Disinfectant
2Thermometer
3Moist Towelette
4Baby Wipe
5Cleaner
6Albacore Tuna
7Meat
8Green Bean
9Prepared Pasta Dish
10Bleach
Week of 03/02-03/08
1Disinfectant
2Hand Sanitizer
3Cleaner
4Thermometer
5Grapes
6Charcoal
7Cold Remedy
8Albacore Tuna
9Allergy Remedy
10Meat

*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.

Popular Topics by Week

Quotient´s proprietary social trend platform tracks conversation and content across social channels. With most of the US staying at home, see what´s been trending with consumers week-by-week.

Trending Topics: January 31 - February 6

Filet Mignon

38%
Increase in popularity on social compared to previous year

Keywords:
Beef Wellington, Peppercorn Sauce, Steak Au Poivre, Béarnaise Sauce, Lobster, Searing, Steak Knife, Gourmet, Red Wine

Pancake

19%
Increase in popularity on social compared to previous year

Keywords:
Breakfast, Potato Pancake, Dutch Baby Pancake, Syrup, Buttermilk, Blueberry, Maple Syrup, Flour, Whole Grain, Crepe, Banana, Waffle

Baked Potato

13%
Increase in popularity on social compared to previous year

Keywords:
Potato Wedges, Sour Cream, Bacon, Russet Potato, Soup, Side Dish, Potato Salad, Casserole, Hasselback Potatoes, Scallion, Chives

Trending Topics: January 24-30

Air Fryer Recipes

53%
Increase in popularity on social compared to previous year

Keywords:
Toasted Ravioli, Fried Pickle, Instant Pot, Fried Sweet Potatoes, Chicken, Potato Chips, Potato, Pork Belly, Baked Potato, Garlic Bread

Dips

8%
Increase in popularity on social compared to previous year

Keywords:
Dipping Sauce, Hors D’oeuvers, Artichoke, French Dip, Bean Dip, Hummus, Spinach Dip, Guacamole, Cheese, Tortilla Chip, French Fries, Crab, Cracker

Wings

215%
Increase in popularity on social compared to previous year

Keywords:
Buffalo, Wingstop, Chicken, Spice Rub, Air Fryer, Super Bowl, Blue Cheese Dressing, Fried Chicken, Honey, Deep Frying, Garlic, Ranch, Barbeque

Trending Topics: January 17-23

Lasagna Soup

8%
Increase in popularity on social compared to previous year

Keywords:
Slow Cooker, Ricotta, Ground Beef, Pressure Cooking, Comfort Food, Instant Pot, Italian Sausage, Bow Tie, Pasta, Garlic Bread

Homemade Ramen

17%
Increase in popularity on social compared to previous year

Keywords:
Broth, Teriyake, Miso, Stir Frying, Japanese Cuisine, Soy Sauce, Shitake, Sesame, Udon, Cabbage, Pork Belly, Broccoli, Yolk

Overnight Oats

8%
Increase in popularity on social compared to previous year

Keywords:
Muesli, Breakfast, Chia Seeds, Peanut Butter, Almond Milk, Yogurt, Protein, Rolled Oats, Pumpkin Pie, Cinnamon, Strawberry, Matcha

Trending Topics: January 10-16

Spring Rolls

15%
Increase in popularity on social compared to previous year

Keywords:
Peanut Sauce, Lumpia, Rice Paper, Vietnamese Cuisine, Egg Roll, Rice Noodles, Shrimp, Veggie, Tofu, Dipping Sauce

Stuffed Bell Peppers

26%
Increase in popularity on social compared to previous year

Keywords:
Ground Beef, Rice, Tomato Sauce, Cheesesteak, Quinoa, Low-Carb, Ground Turkey, Cauliflower Rice, Keto, Mozzarella

Shrimp Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Coconut Shrimp, Protein, Cajun Cuisine, Garlic Butter, Scampi, Seafood Boil, Grits, Creole, Cocktail Sauce, Marination

Trending Topics: January 3-9

Mediterranean Diet Recipes

10%
Increase in popularity on social compared to previous year

Keywords:
Freekeh, Oysters, Anti-Inflammatory, Olive Oil, Chickpeas, Salad, Greece, Vegetarianism, Seafood, Avocado

Air Fryer Recipes

33%
Increase in popularity on social compared to previous year

Keywords:
Frozen Vegetables, Fried Pickles, French Fries, Toasted Ravioli, Fried Chicken, Baked Potato, Onion Ring, Fried Sweet Potatoes

Chicken Thigh Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Marination, Arroz Con Pollo, Instant Pot, Honey Mustard, Paprika, Slow Cooker, Ketone, Rosemary, Wine Sauce, Barbecue

Trending Topics: December 27 - January 2

Mantel Décor

42%
Increase in popularity on social compared to previous year

Keywords:
Fireplace, Sash Window, Pothos, Candlesticks, Milk Glass, Brass, Antler, Bintage, Mirror, Eucalyptus, Magnolia, Vase

Plant-Based Recipes

53%
Increase in popularity on social compared to previous year

Keywords:
Whole Food, Breakfast Sausage, Veggie Burger, Banana Bread, Falafel, Protein, Thai Cuisine, Raw Veganism, Tofu

Salmon Recipes

14%
Increase in popularity on social compared to previous year

Keywords:
Lox, Sockeye Salmon, Dinner, Garlic, Dijon Mustard, Miso, Honey, Grilling, Oven, Lemon, Teriyake, Lemon Butter, Sriracha Sauce

Trending Topics: December 20-26

Focaccia Bread Art

77%
Increase in popularity on social compared to previous year

Keywords:
Bread, Rosemary, Sourdough, Olive Oil, Tomato, Dough, Onion, Thyme, herbs, Pesto, Chibatta, Flowers

Tea Recipes

13%
Increase in popularity on social compared to previous year

Keywords:
Thai Tea, Herbal Tea, Bubble Tea, Hibiscus, Detoxification, Masala Chai, Matcha, Herbalism, Turmeric, Ginger

Homemade Potpourri

19%
Increase in popularity on social compared to previous year

Keywords:
Clove, Slow Cooker, Sachet, Air Freshener, Aroma, DIY, Holiday, Cinnamon, Christmas, Apple, Essential Oils

Trending Topics: December 13-19

Elf on the Shelf

418%
Increase in popularity on social compared to previous year

Keywords:
Construction Set, North Pole, Christmas Traditions, Snow Glove, Countdown, Cheerios, Legos, Scavenger Hunt

Peppermint Bark

11%
Increase in popularity on social compared to previous year

Keywords:
Candy Cane, White Chocolate, Peppermint Extract, Christmas, Ghirardelli Chocolate, Dark Chocolate, Oreo

Holiday Nails

117%
Increase in popularity on social compared to previous year

Keywords:
Gel Nails, Nail Art, Manicure, Nail Polish, Pedicure, Glitter, Christmas, Candy Cane, Pinterest, Stencil, Shellac

Trending Topics: December 6-12

Eco-Friendly Gift Wrap

42%
Increase in popularity on social compared to previous year

Keywords:
Kraft Paper, Zero Waste, Scaft, Upcycling, Burlap, Textile, Till, Paper Bag, Leaf, Ribbon, Berry, DIY

DIY Ornaments

8%
Increase in popularity on social compared to previous year

Keywords:
Salt Dough, Tree, Doily, Pom-Pom, Dough, Scabble, Advent, Decoupage, Felt, Carton, Snowflake, Feather

Gingerbread House

15%
Increase in popularity on social compared to previous year

Keywords:
Toaster Pastry, Royal Icing, Graham Cracker, Gumdrop, Log Cabin, Nabisco, Village, Snow Globe, Christmas Traditions

Trending Topics: November 29 - December 5

Holiday Letter Board

44%
Increase in popularity on social compared to previous year

Keywords:
Christmas Music, Holly, Better Homes & Gardens, Holiday Season, Pine, Cookie, Weather

Dried Orange Garland

16%
Increase in popularity on social compared to previous year

Keywords:
Cedrus, Conifer Cone, Bungalow, Leaf, Fireplace, Citrus, Pine, Do It Yourself, Cinnamon, Rosemary

Thanksgiving Leftovers Recipe

13%
Increase in popularity on social compared to previous year

Keywords:
Pot Pie, Sliders, Shepherd’s Pie, Breakfast Sandwich, Turkey Soup, Tetrazzini, Casserole, Potato Pancakes

Trending Topics: November 22-28

Turkey Soup

26%
Increase in popularity on social compared to previous year

Keywords:
Leftovers, Noodle Soup, Wild Rice, Broth, Dumplings, Stuffing, Vegetable, Kale, Orzo, Barley

Mashed Potato Pancakes

157%
Increase in popularity on social compared to previous year

Keywords:
Instant Mashed Potatoes, Fried Egg, Leftovers, Pancetta, Comfort Food, Cheddar Cheese, Thanksgiving

Turkey Sliders

59%
Increase in popularity on social compared to previous year

Keywords:
Delicatessen, Leftovers, Cranberry, Finger Food, Poppy Seed, Asiago, Thanksgiving, Brie, Glaze

Trending Topics: November 15-21

Thanksgiving Sides

12%
Increase in popularity on social compared to previous year

Keywords:
Green Bean Casserole, Stuffing, Sweet Potato, Brussel Sprouts, Creamed Corn, Cornbread, Souffle, Maize, Butternut Squash

DIY Decorations

12%
Increase in popularity on social compared to previous year

Keywords:
Do It Yourself, Variety Store, Hessian Fabric, Farmhouse, Porch, Wreath, Ribbon, Christmas, Deer, Upcycling, Garland, Antler

Turkey Breast Recipe

25%
Increase in popularity on social compared to previous year

Keywords:
Celery Salt, Thanksgiving, Brining, Scaloppine, Slow Cooker, Roasting, Herb, Basting, Thyme, Gravy, Citrus, Air Fryer, Rosemary

Trending Topics: November 8-14

Cold Weather Drinks

48%
Increase in popularity on social compared to previous year

Keywords:
Crown Royal, Whisky, Eggnog, Cocoavia, Café Au Lait, Hot Chocolate, Hazelnut, Cocktail, Nutella, Cider, Peppermint, Palm Wine, Vodka, Chocolate, Apple, Hot Toddy

Family Games

17%
Increase in popularity on social compared to previous year

Keywords:
Family Game Night, Board Game, Thanksgiving, Brass Instrument, Strategy Game, Wizard of Oz, Charades, Pictionary, Tic-Tac-Toe, Basket, Harry Potter, Trivium, Jenga

Thanksgiving Tablescape

6%
Increase in popularity on social compared to previous year

Keywords:
Tureen, Outdoor Fireplace, Napkin Ring, Folding Chairs, Target, Table Setting, Thanksgiving Dinner, Copper, Variety Store, Magnolia, Pumpkin, Chalice, Cornucopia

Trending Topics: November 1-7

Sunday Dinner

32%
Increase in popularity on social compared to previous year

Keywords:
Sunday Roast, Cutting Board, Meal, Braciola, Roasting, Pot Roast, Pork Loin, Gravy, Recipe, Braising, Ham, Roast Chicken, Side Dish, Comfort Food, Mashed Potatoes

Beef Stew

15%
Increase in popularity on social compared to previous year

Keywords:
Slow Cooker, Guinness, Hungarian Cuisine, Kitchen Stove, Comfort Food, Beef Bourguignon, Goulash, Instant Pot, Meat, Broth, Carrot, Burgandy Wine

Roasted Pumpkin Seeds

57%
Increase in popularity on social compared to previous year

Keywords:
Snack, WorcestershireSauce, Seasoning, Curry Powder, Pumpkin Soup, Salt, Halloween, Maple Sugar, Garlic Powder, Mixture, Oven, Spice

Trending Topics: October 25-31

Lentils

21%
Increase in popularity on social compared to previous year

Keywords:
Lentil Soup, Dal, Mugaddara, Veganism, Vegetarinaism, Curry, Dal Makhani, Mung Bean, Sambar, Khichdi, Legume, Protein, Stew, Bolognese Sauce, Gluten-Free Diet

Halloween Snacks

20%
Increase in popularity on social compared to previous year

Keywords:
Monster Munch, Snack, Broom, Spider, Mummy, Breadstick, Candy Corn, Frankenstein, Candy, Halloween Cake, Cheese and Crackers, Trick-or-Treating, Pretzel

Brioche

32%
Increase in popularity on social compared to previous year

Keywords:
French Toast, Toast, Bun, France, Bread, Bread Pudding, Babka, Everything Bagel, Cinnamon, Breakfast, Hamburger, Custard, Cinnamon Roll, Brunch, Doughnut

Trending Topics: October 18-24

Halloween Cocktails

29%
Increase in popularity on social compared to previous year

Keywords:
Dry Ice, Syringe, Pop Rocks, Orgeat Syrup, Sour, Alien, Vampire, Whiskey, Gummy Candy, Absinthe, Whiskey Sour, Jolly Rancher, Vodka Martini, Fruit Brandy, Appletini

Quinoa Salad

13%
Increase in popularity on social compared to previous year

Keywords:
Mediterranean, Lunch, Vinaigrette, Kale, Feta, Black Turtle Bean, Chickpea, Edamame, Roasted Sweet Potato, Veganism, Side Dish, Kalamata, Avocado, Cucumber

Closet Organization

28%
Increase in popularity on social compared to previous year

Keywords:
Rubbermaid, Linen, Wardrobe, Clolthes Hanger, Ikea, Bedroom, Clothing, Marie Kondo, Capsule Wardrobe, Do It Yourself, Makeover, Drawer, Woodworking

Trending Topics: October 11-17

Halloween Cookies

17%
Increase in popularity on social compared to previous year

Keywords:
Frankenstein’s Monster, Dentures, Spider, Candy Corn, Mummy, Human Eye, Candy, Monster, M&M’s, Googly Eyes, Sugar Cookie, Royal Icing, Malted Milk, Sprinkles

Spaghetti Squash

42%
Increase in popularity on social compared to previous year

Keywords:
Cucurbita, Low-Carb Diet, Noodle, Pasta, Marinara Sauce, Sauce, Pad Thai, Parmigiano-Reggiano, Paleo Diet, Shirataki Noodles, Gluten-Free Diet, Casserole

Painted Pumpkins

15%
Increase in popularity on social compared to previous year

Keywords:
Chalk, Jack-O’-Lantern, Shades of Blue, Frozen, Gourd, Do it Yourself, Paint, Constellation, Gingham, Dollar Tree, Porch, Disco Ball, Olaf, Solar Eclipse, Cauldron

Trending Topics: October 4-10

Halloween Charcuterie Board

353%
Increase in popularity on social compared to previous year

Keywords:
Nutter Butter, Coffin, Candy, Candy Corn, Skeleton, Macaron, Trick-or-Treating, Cheese, Costume Party, Maize, Skewer, Dessert, Hors D’oeuvre, Pumpkin, Snack

DIY Wreath

10%
Increase in popularity on social compared to previous year

Keywords:
Do It Yourself, Christmas, Eucalyptus, Door, Pool Noodle, Farmhouse, Hessian Fabric, Burlap, Ribbon, Flowers, Holiday, Porch, Peony, Pom-Pom, Embroidery Hoop

Butternut Squash Soup

21%
Increase in popularity on social compared to previous year

Keywords:
Cucurbita, Coconut Milk, Roasting, Veganism, Curry, Paleo Diet, Thai Curry, Milk, Panera Bread, Stove, Comfort Food, Gluten-Free Diet, Pressure Cooking, Instant Pot

Trending Topics: September 27 - October 3

Cucurbita

30%
Increase in popularity on social compared to previous year

Keywords:
Butternut Squash, Summer Squash, Zucchini, Winter Squash, Pumpkin Soup, Spaghetti Squash, Squash Soup, Roasting, Acorn, Vegetables, Side Dish

Instant Pot

31%
Increase in popularity on social compared to previous year

Keywords:
Chicken, Soup, Beef, Pork, Pulled Pork, Pot Roast, Chili Con Carne, Stew, Dinner, Taco, Meatball, Carnitas, Chili Pepper, French Dip, Kitchen Stove, Comfort Food, Apple Butter

Veganism

16%
Increase in popularity on social compared to previous year

Keywords:
Gluten, Veganism, Paleo Diet, Low-Carb Diet, Ketone, Vegetarianism, Flour, Sugar Substitute, Protein, Almond Meal, Breakfast, Snack, Grain, Chocolate, Oat, Whole30

Trending Topics: September 20-26

Fall Cocktails

28%
Increase in popularity on social compared to previous year

Keywords:
Cider, Sidecar, Apple Cider, Fireball Cinnamon Whisky, Apple, Amaro, Whiskey, Bourbon, Sangria, Ginger Beer, Moscow Mule, Old Fashioned, Honeycrisp

Pumpkin Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Loaf, Bread Pudding, Chocolate Chip, Spice, Pure, Starbucks, Streusel, Chocolate, Gluten-Free Diet, Flour, Pudding, Cinnamon Sugar, Maple Syrup

Homemade Challah Bread

132%
Increase in popularity on social compared to previous year

Keywords:
Shavout, Kippah, Bread, French Toast, Bread Pudding, Loaf, Pudding, Babka, Custard, Rosh Hashanah, Monte Cristo Sandwich

Trending Topics: September 13-19

Soup Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Chicken Soup, Noodle Soup, Vegetable Soup, Minestrone, Tomato Soup, Slow Cooker, Tortilla Soup, Lentil Soup, Cheese Soup, Pumpkin Soup

Homemade Chili

48%
Increase in popularity on social compared to previous year

Keywords:
Chili Pepper, Chili Con Carne, Chili Powder, Frito Pie, Seasoning, Chili Mac, Cornbread, Chili Dog, Slow Cooker, Garlic Oil, Ground Beef, Fritos

Cinnamon Desserts

31%
Increase in popularity on social compared to previous year

Keywords:
Cinnamon Sugar, Cinnamon Rolls, Apple, Cupcake, Cake, Snickerdoodles, Crumble, Sugar, Glaze, Praline, Churros

Trending Topics: September 6-12

Pasta Salad

32%
Increase in popularity on social compared to previous year

Keywords:
Italian Dressing, Orzo, Picnic, BLT, Rotini, Macaroni, Tortellini, Side Dish, Tomato, Pesto, Italy, Salami, Olive, Tuna, Pepperoni, Barbeque, Greece, Vinaigrette

Fall Desserts

12%
Increase in popularity on social compared to previous year

Keywords:
Pumpkin, Dessert, Apple Crisp, Caramel Apple, Caramel, Apple Pie, Pumpkin Pie, Cake, Thanksgiving, Cinnamon, Pecan, Spice, Cheesecake, Pecan Pie, Crumble

Fall Porch Décor

39%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 30 - September 4

Charcuterie Board

93%
Increase in popularity on social compared to previous year

Keywords:
Curing, Wine & Food, Salami, Cheese, Meat, Hors D’oeuvre, Bacon Jam, Cracker, Grazing, Fruit, Wine, Fruit Preservatives, Nut, Candy, Tailgate Party

Salsa Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Mango, Tabasco Sauce, Salsa Music, Pico De Gallo, Tortilla Chips, Pineapple, Habanero, Blender, Jalapeno, Fish, Tomato, Maize, Tacos, Tomatillo

Stir Fry

24%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 23-29

Fall Décor

21%
Increase in popularity on social compared to previous year

Keywords:
Autumn, Pumpkin, Porch, Farmhouse, Wreath, Scarecrow, Fireplace Mantel, Dollar Tree, DIY, Thanksgiving, Gourd, Halloween, Acorn, Harvest, Pillows, Candles

Apple Pie

15%
Increase in popularity on social compared to previous year

Keywords:
Caramel Apple, Turnover, Cinnamon, Crust, Dessert, Moonshine, Apple Crisp, Crumble, Pastry, Streusel, Vanilla Ice Cream, Granny Smith

DIY Desk

37%
Increase in popularity on social compared to previous year

Keywords:
Filing Cabinet, Carpentry, Woodworking, Do It Yourself, Ikea, Cubicle, Apartment, Cobalt Blue, Home Office, Computer Desk, Recycling, Plywood

Trending Topics: August 16-22

Homeschool Room

230%
Increase in popularity on social compared to previous year

Keywords:
Learning Space, Learning, Home Education, Preschool, Classroom, Aromatherapy, Space, Dining Room, Ikea, Library, Desk, Home Office, Curriculum

Eggplant

20%
Increase in popularity on social compared to previous year

Keywords:
Baingan Bharta, Eggplant Salad, Parmigiana, Stuffed Eggplant, Moussaka, Caponata, Rollatini, Ratatouille, Vegetarinaism, Curry, Veganism, Lasagna Lasagna

Homemade Alfredo Sauce

28%
Increase in popularity on social compared to previous year

Keywords:
Fettuccini, Pasta, Shrimp, Parmigiano-Reggiano, Chicken, Olive Garden, Cajun Cuisine, Broccoli, Crushed Red Pepper, Penne, Ravioli, Crab Meat, Baked Ziti, Garlic

Trending Topics: August 9-15

Chips

28%
Increase in popularity on social compared to previous year

Keywords:
Chocolate Chip, Potato Chip, Dipping Sauce, Banana, French Fries, Muffin, Peanut Butter, Salsa, Tortilla, Oatmeal, Butter

Canned Wine

59%
Increase in popularity on social compared to previous year

Keywords:
Tin Can, Coupon, Shopping, Wine Bottle, Wine Glass, Rosé, Pinot Noir, Fruit, Blog, BYOB, Vineyard, Winery

Bulk

12%
Increase in popularity on social compared to previous year

Keywords:
Reusable Shopping Bag, Zero Waste, Seasoning, Freezing, Canning, Baby Food, Herbal Medicine, Nutrient, Pantry

Trending Topics: August 2-8

Healthy Habits

11%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Hygiene, Self-Care, Weight, Cubicle, Happiness, Mental Health, Fatigue, Mindset, Motivation, Exercise, Goal Setting

Sandwich

17%
Increase in popularity on social compared to previous year

Keywords:
Ice Cream Sandwich, Grilled Cheese, Sandwich Bread, French Dip, Chicken Salad, Egg Salad, Pulled Pork, BLT, Lunch, Italian Beef, Cheesesteak, Peanut Butter and Jelly Sandwich

Fruit

18%
Increase in popularity on social compared to previous year

Keywords:
Dried Fruit, Fruitcake, Dessert, Berry, Ice Pop, Smoothie, Yogurt, Nut (Fruit), Salad, Breakfast, Snack, Tart, Sangria, Cobbler (Food), Granola, Crumble

Trending Topics: July 26 - August 1

Recipe Mix

33%
Increase in popularity on social compared to previous year

Keywords:
Pomegranate, Broccoli Slaw, Coleslaw, Stir Frying, Cabbage, Cumin, Risotto, Cucumber, Smoothie, Salad, Pancake, Salsa

Protein

13%
Increase in popularity on social compared to previous year

Keywords:
Fiber, Smoothie, Breakfast, Veganism, Quinoa, Chickpea, Snack, Vegetarianism, MEal, Calorie, Nutrient, Salad, Tofu, Yogurt

Salad

26%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Potato Salad, Vinaigrette, Cucumber, Potluck, Fruit Salad, Side Dish, Feta, Avocado, Picnic, Egg Salad, Tomato, Quinoa, Kale

Trending Topics: July 18-25

Plant-Based Oil

110%
Increase in popularity on social compared to previous year

Keywords:
Cuticle, Facial, Veganism, Homeopathy, Mineral (Nutrient), Whole Food, Fatty Acid, Cashew, Salad, Meal, Vitamin, Flax, Cuisine, Fat, Chickpea, Essential Oil

Coleslaw

15%
Increase in popularity on social compared to previous year

Keywords:
Broccoli Slaw, Cabbage, Taco, Pulled Pork, Barbecue, Side Dish, Fish, Salad, Ramen, Coriander, Sandwich, Picnic, Mayonnaise, Egg Roll, Lime (Fruit), Carrrot

Potato

16%
Increase in popularity on social compared to previous year

Keywords:
Sweet Potato, Potato Salad, Mashed Potato, Baked Potato, Side Sig, French Fries, Roasting, Potato Wedges, Hash (Food), Soup, Potato Chip, Salad, Bacon

Trending Topics: July 12-17

Hydration

14%
Increase in popularity on social compared to previous year

Keywords:
Hydrate, Skin Care, Moisturizer, Water, Aloe, Soap, Oil, Cosmetics, Beauty, Mask, Sunburn, Acne, Essential Oil, Cleanser, Water Bottle, Shaving

Budget-Friendly

32%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Canned Juice

61%
Increase in popularity on social compared to previous year

Keywords:
Apple Juice, Plum, Grocery Store, Sweetness, Water, Ketchup, Vitamin A, Sangria, Calcium, Soft Drink, Vitamin, Vegetable

Trending Topics: July 5-11

Pancake Mix

61%
Increase in popularity on social compared to previous year

Keywords:
Cooking Oil, Doughnut, Breakfast, Deep Fryer, Buttermilk, Waffle, Chocolate Chip, Corn Dog, Funnel Cake, Pantry, Muffin, Banana

Spray Disinfectant

239%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Kids Games

19%
Increase in popularity on social compared to previous year

Keywords:
Checkerboard, Flashlight, Card Game, Obstacle Course, Sign Language, Table Tennis, Board Game, Pool Noodle, Charades, Scavenger, Staycation, Battleship

Trending Topics: June 28 - July 4

Condiment

30%
Increase in popularity on social compared to previous year

Keywords:
Pickled Cucumber, Tartar Sauce, Sauce, Dipping Sauce, Mayonnaise, Fried Fish, Pesto, Habanero, Sandwich, Hamburger, Barbecue Sauce, Ketchup

Comfort Food

26%
Increase in popularity on social compared to previous year

Keywords:
Soup, Casserole, Beef, Chicken, Macaroni and Cheese, Dinner, Potato, Slow Cooker, Cheese, Pasta, Meatball, Sauce, Chili Pepper

Picnic

13%
Increase in popularity on social compared to previous year

Keywords:
Potluck, Salad, Barbecue, Pasta Salad, Side Dish, Coleslaw, Lunch, Macaroni, Baked Beans, Fruit Salad, Potato, Sandwich, Bacon

Trending Topics: June 21-27

Frozen Food

140%
Increase in popularity on social compared to previous year

Keywords:
Dry goods, Shelf-Stable Food, Cauliflower, Food Preservation, Staple Food, TV Dinner, Quarantine, Taquito, Cooking, Freezing

Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Banana Bread, Bread Pudding, Garlic Bread, Baking, Pizza, Sandwich Bread, Yeast, Toast, Bread Crumbs, Pita, Breakfast, Crust (Baking)

Shaving

20%
Increase in popularity on social compared to previous year

Keywords:
Shaving Cream, Razor, Ingrown Hair, Body Hair, Electric Razor, Waxing, Hair Removal, Hygiene, Facial Hair, Soap, Sensitive Skin, Beard

Trending Topics: June 14-20

Food Delivery

632%
Increase in popularity on social compared to previous year

Keywords:
Take-out, Meal Kit, Dry Goods, Foodservice, Pet Food, Grocery Store, Food Truck, Food Storage, Local Food, Mobile App

Skin Care

34%
Increase in popularity on social compared to previous year

Keywords:
Cosmetics, Beauty, Soap, Acne, Facial Mask, Exfoliation, Face, Essential Oil, Sunburn, Wrinkle, Moisturizer, Hydrate

Seasoning

38%
Increase in popularity on social compared to previous year

Keywords:
Taco, Fajita, Garlic Powder, Spice, Ground Beef, Onion, Roasting, Hamburger, Potato, Bean, Chicken, Soup

Trending Topics: June 7-13

Rice

30%
Increase in popularity on social compared to previous year

Keywords:
Fried Rice, Brown rice, Rice Krispie Treats, Rice Pudding, Rice Noodles, auliflower, Chicken, Curry, Dinner, Stuffed Peppers, Shrimp

Gluten-Free Diet

17%
Increase in popularity on social compared to previous year

Keywords:
Veganism, Dairy, Flour, Almond, Quinoa, Protein, Oat, Snack, Breakfast, Peanut Butter, Banana, Sweet Potato

DIY

17%
Increase in popularity on social compared to previous year

Keywords:
Do it Yourself, Soap, Essential Oil, Towel, Skin, Furniture, Wood, Paint, Box, Shower, Bedroom, Tutorial

Trending Topics: May 31 - June 6

Dessert

7%
Increase in popularity on social compared to previous year

Keywords:
Cake, Chocolate, Cheesecake, Recipe, Chocolate Brownie, Strawberry, Pudding, Cupcake, Whipped Cream, Icing, Caramel, Baking

Meal Prep

37%
Increase in popularity on social compared to previous year

Keywords:
Lunch, Dinner, Refrigerator, Quinoa, Salad, Veganism, Low-Carb Diet, Protein, Burrito, Leftovers, Rice, Weight Loss

Side Dish

28%
Increase in popularity on social compared to previous year

Keywords:
Potato, Salad, Potluck, Roasting, Cauliflower, Coleslaw, Bean, Rice, Asparagus, Mashed Potato

Trending Topics: May 24-30

Vegetarianism

16%
Increase in popularity on social compared to previous year

Keywords:
Gluten-Free Diet, Bean, Lunch, Meatless Monday, Soup, Salad, Tofu, Quinoa, Pasta, Eggplant

Breakfast

14%
Increase in popularity on social compared to previous year

Keywords:
Brunch, Muffin, Smoothie, Oatmeal, Quiche, Scone, Cinnamon, Blueberry, Breakfast Sandwich, Protein, Bread

Pasta

10%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Sauce, Spaghetti, Dinner, Sausage, Cheese, Lasagna, Macaroni, Shrimp, Spinach, Chicken

Trending Topics: May 17-23

Pajamas

182%
Increase in popularity on social compared to previous year

Keywords:
Nightwear, Athleisure, Robe, Tie-Dye, Yoga Pants, Sweatpants, Sweater, Slipper, WebCam, Sewing

Nail Care

102%
Increase in popularity on social compared to previous year

Keywords:
Manicure, Nail Polish, Vitamin, Argan Oil, Hair, Gel, Cosmetics, Pedicure, Skin Care, Nail Art, Beauty, Lotion

Cleaning

13%
Increase in popularity on social compared to previous year

Keywords:
Homemaking, Vaccum, House-keeping, Disinfectant, Cleaning, Laundry, Detergent, Soap, Shower, Bathroom, Bleach

Trending Topics: May 10-16

Hygiene

34%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Toothpaste, Tampon, Tooth Whitening, Infection, Hand Sanitizer, Shaving, Self-Care

Coffee

29%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Matcha, Latte, Mug, Coffee Cake, Espresso, Irish Coffee, Creamer, Biscotti

Food Storage

Food Storage

111%
Increase in popularity on social compared to previous year

Keywords:
Preparedness, Emergency Management, Pantry, Waste, Shelf Life, Refrigerator, Baby Food, Dog Food

Trending Topics: May 3-9

Pet Food

55%
Increase in popularity on social compared to previous year

Keywords:
Dog Grooming, Dry Goods, Litter Box, Food Delivery, Food Storage, Preparedness

Sauce

17%
Increase in popularity on social compared to previous year

Keywords:
Pasta, Chicken, Barbecue, Dipping Sauce, Stir Frying

Frozen Snacks

53%
Increase in popularity on social compared to previous year

Keywords:
Ice Pop, Dessert, Baking, Granola, Fruit, Protein

Trending Topics: April 27 – May 4

Haircare

56%
Increase in popularity on social compared to previous year

Keywords:
Conditioner, Shampoo, Hair Gel, Scalp, Hair Loss, Natural Hair

Cocktail

14%
Increase in popularity on social compared to previous year

Keywords:
Vodka, Margarita, Gin, Rum, Tequila, Martini, Mojito, Sangria, Whiskey, Moscow Mule

Staycation

229%
Increase in popularity on social compared to previous year

Keywords:
Spa, Wine Tasting, Boating, Golf, Fishing

Trending Topics: April 20-26

Athleisure

37%
Increase in popularity on social compared to previous year

Keywords:
Leggings, Sportswear, Yoga Pants, Sports Bras, Adidas, Lululemon, Nike, Under Armor, Yoga, Sneakers

Baking

32%
Increase in popularity on social compared to previous year

Keywords:
Cookie, Cheesecake, Doughnut, Chocolate, Pie, Bread, Cake, Peanut Butter, Oatmeal, Oreo

Cooking

28%
Increase in popularity on social compared to previous year

Keywords:
Recipe, Instant Pot, Slow Cooker, Stovetop, Beef, Roasting, Air Fryer, Pressure Cooker, Dinner, Pork

Trending Topics: April 13-20

Pantry

218%
Increase in popularity on social compared to previous year

Keywords:
Staple Food, Chickpea, Canning, Meal, Ingredient, Recipe, Tuna, Spice, Mason Jar, Bean

Homeschooling

74%
Increase in popularity on social compared to previous year

Keywords:
Preschool, Curriculum, Science, Kindergarten, Mathematics, Geography, Dyslexia, Penmanship, Middle School, Language Arts

Craft

35%
Increase in popularity on social compared to previous year

Keywords:
Scrapbooking, Paper Craft, Knitting, Sewing, Paint

Trending Topics: April 6-12

Grocery

29%
Increase in popularity on social compared to previous year

Keywords:
Shopping List, Coupon, Budget, Meal, Organic Food, Pantry

Disinfectant

494%
Increase in popularity on social compared to previous year

Keywords:
Lysol, Rubbing Alcohol, Clorox, Hand Sanitizer, Hydrogen Peroxide, Bleach, Soap

Immune System

124%
Increase in popularity on social compared to previous year

Keywords:
Virus, Vitamin, Common Cold, Influenza, Probiotic, Dietary Supplement, Ginger Tea, Sore Throat, Tumeric, Ginger

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Analysis Specifications

We evaluated changes in sales performance and social trends to better understand the effects of COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.

Data Source:
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.

Time Period:
Starting 12/30/2019 – ongoing

Baseline:
The baseline is calculated based on the weeks of 12/30/19 through 1/20/20

Lift:
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.

Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.