Quotient COVID-19 Data Dashboard

We understand that this is a difficult time for everyone - from the brands and retailers trying to navigate this current climate to shoppers looking for answers. We are all figuring this out together: Quotient will continue to be a trusted partner, delivering insights, education, and strategic advice for our clients and partners that face new challenges during this time.

Grocery Dollar Spend Lift

Week-over-week trends for grocery in-store dollar spend lift by city.

(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
Grocery spend lift continues to be strong and generally above the pre-COVID levels. A spike in grocery spend was observed as consumers stocked up before shelter in place.

Grocery Transaction Lift

Week-over-week grocery in-store transactions trends by city.

(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
As the initial surge in grocery demand settles down, Quotient´s sales data shows us that consumers are continuing to buy. However, the number of transactions has generally decreased as people take fewer trips to the store, but spend more per trip.

Grocery Trends and Insights

Sales and basket sizes are up but transactions are down. People are making fewer trips to the store, and when they do, they are purchasing more.

More time spent at home = more food needed. Meals typically provided from school or dining out aren't readily available.

Convenience has become a top priority to shoppers. A resurgence of processed “ready to eat” foods has emerged. These foods allow for quick meal prep during busy days spent at home.

Cleaning products sales are still elevated, but the peak has passed. However, it’s important to note that people are still maintaining elevated cleaning levels with heightened concern around Covid-19 prevention.

Top 10 Product Categories by Sales Lift

As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.

Week of 09/14-09/20
1Crackers
2Baking Chocolate Chip
3Liquid Hand Soap
4Domestic Beer
5Ice
6Ice Cream
7Lemonade
8Tequila
9Iced Coffee
10Bleach
Week of 09/07-09/13
1Sports Drink
2Automobile Air Freshener
3Domestic Beer
4Baked Beans
5Crackers
6Iced Coffee
7Lemonade
8Mozzarella
9Detergent Enhancer Bead
10Frozen Ground Beef
Week of 08/31-09/06
1Frozen Ground Beef
2Ice
3Baked Beans
4Domestic Beer
5Malt Beverages
6Mayonnaise
7Tequila
8Barbeque Sauce
9Lemonade
10Crackers
Week of 08/24-08/30
1Sports Drink
2Ice
3Hot Dog Bun
4Hot Dog
5Lemonade
6Ice Cream
7Ice Coffee
8Bleach
9Malt Beverages
10Ice Tea
Week of 08/17-08/23
1Lemonade
2Ice Tea
3Car Air Freshener
4Mozzarella
5Frozen Ground Beef
6Tequila
7Flatware
8Refrigerated Coffee Drink
9Bleach
10Domestic Beer
Week of 08/10-08/16
1Sports Drink
2Frozen Ground Beef
3Hot Dog Bun
4Hot Dog Meat
5Domestic Beer
6Mozzarella
7Refrigerated Coffee Drink
8Detergent Enhancer Bead
9Bleach
10Fruit Juice
Week of 08/03-08/09
1Iced Coffee
2Graham Cracker
3Sports Drink
4Fruit Juice
5Sausage
6Ice
7Ice Pop Novelty
8Premixed Cocktail
9Bun
10Sunscreen
Week of 07/27-08/02
1Insecticide
2Sunscreen
3Ice
4Charcoal
5Grapes
6Premixed Cocktail
7Frankfurter
8Prepared Salad
9Fresh Vegetables
10Ice Cream
Week of 07/20-07/26
1Premixed Cocktail
2Grapes
3Sports Drink
4Fruit Juice
5Bun
6Prepared Salad
7Malt Beverage
8Cocktail Mix
9Fresh Vegetables
10First Aid
Week of 07/13-07/19
1Sunscreen
2Premixed Cocktail
3Fruit Juice
4Frankfurter
5Sports Drink
6Prepared Salad
7Ice Cream Sundae
8Grapes
9Fresh Vegetables
10Ice Cream
Week of 07/06-07/12
1Ice
2Charcoal
3Ice Pop
4Premixed Cocktail
5Sports Drink
6Fruit Juice
7Dairy Dessert
8Prepared Salad
9Bun
10Malt Beverage
Week of 06/29-07/05
1Premixed Cocktail
2Prepared Salad
3Baked Bean
4Disposable Pan
5Barbecue Sauce
6Cocktail Mix
7Whipped Topping
8Beef
9Hot Dog
10Thirst Quencher
Week of 06/22-06/28
1Sunscreen
2Insecticide
3Ice
4Ice Pop
5Frankfurter
6Premixed Cocktail
7Bun
8Prepared Salad
9Sports Drink
10Fruit Juice
Week of 06/15-06/21
1Ice
2Eau De Toilette
3Ice Pop Novelty
4Frankfurter
5Premixed Cocktail
6Ice Cream Cake
7Greeting Cards
8Fruit Juice
9Baked Bean
10Graham Cracker
Week of 06/08-06/14
1Insecticide
2Ice
3Premixed Cocktail
4Fruit Juice
5Graham Cracker
6Prepared Salad
7Ice Cream Sundae
8Beef
9Sports Drink
10Baked Bean
Week of 06/01-06/07
1Sunscreen
2Ice Pop Novelty
3Ice
4Premixed Cocktail
5Grapes
6Graham Cracker
7Prepared Salad
8Fruit Juice
9Sports Drink
10Beef
Week of 05/25-05/31
1Ice
2Grapes
3Premixed Cocktail
4Bun
5Graham Cracker
6Prepared Salad
7Fruit Juice
8Cocktail Mix
9Baked Bean
10Sports Drink
Week of 05/18-05/24
1Sunscreen
2Ice Pop Novelty
3Ice
4Barbecue Sauce
5Premixed Cocktail
6Graham Cracker
7Baked Bean
8Grapes
9Prepared Salad
10Malt Beverage
Week of 05/11-05/17
1Premixed Cocktail
2Graham Cracker
3Organic Salad Mix
4Grapes
5Dairy Dessert
6Barbecue Sauce
7Beef
8Ice Cream
9Flour
10Baked Bean
Week of 05/04-05/10
1Greeting Cards
2Body Fragrance
3Premixed Cocktail
4Gift Decoration
5Gift Box Chocolate
6Cake Mix
7Eau De Toilette
8Nail Polish
9Graham Cracker
10Cheesecake
Week of 04/27-05/03
1Sunscreen
2Cocktail Mix
3Graham Cracker
4Beef
5Bun
6Nail Polish
7Cake Mix
8Organic Salad Mix
9Ice
10Baked Bean
Week of 04/20-04/26
1Charcoal
2Insecticide
3Ice Pop Novelty
4Sunscreen
5Premixed Cocktail
6Cake Mix
7Nail Polish
8Graham Cracker
9Flour
10Organic Salad Mix
Week of 04/13-04/19
1Insecticide
2Ice Pop Novelty
3Cake Mix
4Butter
5Evaporated Milk
6Organic Salad Mix
7Flour
8Beef
9Premixed Cocktail
10Frosting
Week of 04/06-04/12
1Charcoal
2Novelty Candy
3Butter
4Frosting
5Cake Mix
6Insecticide
7Pineapple
8Chewy Candy
9Chocolate Candy
10Pie
Week of 03/30-04/05
1Charcoal
2Flour
3Butter
4Cake Mix
5Frosting
6Brownie Mix
7Extract
8Baked Bean
9Allergy Remedy
10Cooking/Salad Oil
Week of 03/23-03/29
1Charcoal
2Flour
3Insecticide
4Disinfectant
5Brownie Mix
6Frosting
7Cake Mix
8Grapes
9Baking Mix
10Butter
Week of 03/16-03/22
1Charcoal
2Flour
3Green Bean
4Dried Bean
5Baked Bean
6Albacore Tuna
7Evaporated Milk
8Instant Potato Mix
9Baking Mix
10Meat
Week of 03/09-03/15
1Disinfectant
2Thermometer
3Moist Towelette
4Baby Wipe
5Cleaner
6Albacore Tuna
7Meat
8Green Bean
9Prepared Pasta Dish
10Bleach
Week of 03/02-03/08
1Disinfectant
2Hand Sanitizer
3Cleaner
4Thermometer
5Grapes
6Charcoal
7Cold Remedy
8Albacore Tuna
9Allergy Remedy
10Meat

*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.

Popular Topics by Week

Quotient´s proprietary Muse platform tracks conversation and content across social platforms. With most of the U.S. staying at home, see what´s been trending with consumers week-by-week.

Trending Topics: September 20-26

Fall Cocktails

28%
Increase in popularity on social compared to previous year

Keywords:
Cider, Sidecar, Apple Cider, Fireball Cinnamon Whisky, Apple, Amaro, Whiskey, Bourbon, Sangria, Ginger Beer, Moscow Mule, Old Fashioned, Honeycrisp

Pumpkin Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Loaf, Bread Pudding, Chocolate Chip, Spice, Pure, Starbucks, Streusel, Chocolate, Gluten-Free Diet, Flour, Pudding, Cinnamon Sugar, Maple Syrup

Homemade Challah Bread

132%
Increase in popularity on social compared to previous year

Keywords:
Shavout, Kippah, Bread, French Toast, Bread Pudding, Loaf, Pudding, Babka, Custard, Rosh Hashanah, Monte Cristo Sandwich

Trending Topics: September 13-19

Soup Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Chicken Soup, Noodle Soup, Vegetable Soup, Minestrone, Tomato Soup, Slow Cooker, Tortilla Soup, Lentil Soup, Cheese Soup, Pumpkin Soup

Homemade Chili

48%
Increase in popularity on social compared to previous year

Keywords:
Chili Pepper, Chili Con Carne, Chili Powder, Frito Pie, Seasoning, Chili Mac, Cornbread, Chili Dog, Slow Cooker, Garlic Oil, Ground Beef, Fritos

Cinnamon Desserts

31%
Increase in popularity on social compared to previous year

Keywords:
Cinnamon Sugar, Cinnamon Rolls, Apple, Cupcake, Cake, Snickerdoodles, Crumble, Sugar, Glaze, Praline, Churros

Trending Topics: September 6-12

Pasta Salad

32%
Increase in popularity on social compared to previous year

Keywords:
Italian Dressing, Orzo, Picnic, BLT, Rotini, Macaroni, Tortellini, Side Dish, Tomato, Pesto, Italy, Salami, Olive, Tuna, Pepperoni, Barbeque, Greece, Vinaigrette

Fall Desserts

12%
Increase in popularity on social compared to previous year

Keywords:
Pumpkin, Dessert, Apple Crisp, Caramel Apple, Caramel, Apple Pie, Pumpkin Pie, Cake, Thanksgiving, Cinnamon, Pecan, Spice, Cheesecake, Pecan Pie, Crumble

Fall Porch Décor

39%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 30 - September 4

Charcuterie Board

93%
Increase in popularity on social compared to previous year

Keywords:
Curing, Wine & Food, Salami, Cheese, Meat, Hors D’oeuvre, Bacon Jam, Cracker, Grazing, Fruit, Wine, Fruit Preservatives, Nut, Candy, Tailgate Party

Salsa Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Mango, Tabasco Sauce, Salsa Music, Pico De Gallo, Tortilla Chips, Pineapple, Habanero, Blender, Jalapeno, Fish, Tomato, Maize, Tacos, Tomatillo

Stir Fry

24%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 23-29

Fall Décor

21%
Increase in popularity on social compared to previous year

Keywords:
Autumn, Pumpkin, Porch, Farmhouse, Wreath, Scarecrow, Fireplace Mantel, Dollar Tree, DIY, Thanksgiving, Gourd, Halloween, Acorn, Harvest, Pillows, Candles

Apple Pie

15%
Increase in popularity on social compared to previous year

Keywords:
Caramel Apple, Turnover, Cinnamon, Crust, Dessert, Moonshine, Apple Crisp, Crumble, Pastry, Streusel, Vanilla Ice Cream, Granny Smith

DIY Desk

37%
Increase in popularity on social compared to previous year

Keywords:
Filing Cabinet, Carpentry, Woodworking, Do It Yourself, Ikea, Cubicle, Apartment, Cobalt Blue, Home Office, Computer Desk, Recycling, Plywood

Trending Topics: August 16-22

Homeschool Room

230%
Increase in popularity on social compared to previous year

Keywords:
Learning Space, Learning, Home Education, Preschool, Classroom, Aromatherapy, Space, Dining Room, Ikea, Library, Desk, Home Office, Curriculum

Eggplant

20%
Increase in popularity on social compared to previous year

Keywords:
Baingan Bharta, Eggplant Salad, Parmigiana, Stuffed Eggplant, Moussaka, Caponata, Rollatini, Ratatouille, Vegetarinaism, Curry, Veganism, Lasagna Lasagna

Homemade Alfredo Sauce

28%
Increase in popularity on social compared to previous year

Keywords:
Fettuccini, Pasta, Shrimp, Parmigiano-Reggiano, Chicken, Olive Garden, Cajun Cuisine, Broccoli, Crushed Red Pepper, Penne, Ravioli, Crab Meat, Baked Ziti, Garlic

Trending Topics: August 9-15

Chips

28%
Increase in popularity on social compared to previous year

Keywords:
Chocolate Chip, Potato Chip, Dipping Sauce, Banana, French Fries, Muffin, Peanut Butter, Salsa, Tortilla, Oatmeal, Butter

Canned Wine

59%
Increase in popularity on social compared to previous year

Keywords:
Tin Can, Coupon, Shopping, Wine Bottle, Wine Glass, Rosé, Pinot Noir, Fruit, Blog, BYOB, Vineyard, Winery

Bulk

12%
Increase in popularity on social compared to previous year

Keywords:
Reusable Shopping Bag, Zero Waste, Seasoning, Freezing, Canning, Baby Food, Herbal Medicine, Nutrient, Pantry

Trending Topics: August 2-8

Healthy Habits

11%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Hygiene, Self-Care, Weight, Cubicle, Happiness, Mental Health, Fatigue, Mindset, Motivation, Exercise, Goal Setting

Sandwich

17%
Increase in popularity on social compared to previous year

Keywords:
Ice Cream Sandwich, Grilled Cheese, Sandwich Bread, French Dip, Chicken Salad, Egg Salad, Pulled Pork, BLT, Lunch, Italian Beef, Cheesesteak, Peanut Butter and Jelly Sandwich

Fruit

18%
Increase in popularity on social compared to previous year

Keywords:
Dried Fruit, Fruitcake, Dessert, Berry, Ice Pop, Smoothie, Yogurt, Nut (Fruit), Salad, Breakfast, Snack, Tart, Sangria, Cobbler (Food), Granola, Crumble

Trending Topics: July 26 - August 1

Recipe Mix

33%
Increase in popularity on social compared to previous year

Keywords:
Pomegranate, Broccoli Slaw, Coleslaw, Stir Frying, Cabbage, Cumin, Risotto, Cucumber, Smoothie, Salad, Pancake, Salsa

Protein

13%
Increase in popularity on social compared to previous year

Keywords:
Fiber, Smoothie, Breakfast, Veganism, Quinoa, Chickpea, Snack, Vegetarianism, MEal, Calorie, Nutrient, Salad, Tofu, Yogurt

Salad

26%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Potato Salad, Vinaigrette, Cucumber, Potluck, Fruit Salad, Side Dish, Feta, Avocado, Picnic, Egg Salad, Tomato, Quinoa, Kale

Trending Topics: July 18-25

Plant-Based Oil

110%
Increase in popularity on social compared to previous year

Keywords:
Cuticle, Facial, Veganism, Homeopathy, Mineral (Nutrient), Whole Food, Fatty Acid, Cashew, Salad, Meal, Vitamin, Flax, Cuisine, Fat, Chickpea, Essential Oil

Coleslaw

15%
Increase in popularity on social compared to previous year

Keywords:
Broccoli Slaw, Cabbage, Taco, Pulled Pork, Barbecue, Side Dish, Fish, Salad, Ramen, Coriander, Sandwich, Picnic, Mayonnaise, Egg Roll, Lime (Fruit), Carrrot

Potato

16%
Increase in popularity on social compared to previous year

Keywords:
Sweet Potato, Potato Salad, Mashed Potato, Baked Potato, Side Sig, French Fries, Roasting, Potato Wedges, Hash (Food), Soup, Potato Chip, Salad, Bacon

Trending Topics: July 12-17

Hydration

14%
Increase in popularity on social compared to previous year

Keywords:
Hydrate, Skin Care, Moisturizer, Water, Aloe, Soap, Oil, Cosmetics, Beauty, Mask, Sunburn, Acne, Essential Oil, Cleanser, Water Bottle, Shaving

Budget-Friendly

32%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Canned Juice

61%
Increase in popularity on social compared to previous year

Keywords:
Apple Juice, Plum, Grocery Store, Sweetness, Water, Ketchup, Vitamin A, Sangria, Calcium, Soft Drink, Vitamin, Vegetable

Trending Topics: July 5-11

Pancake Mix

61%
Increase in popularity on social compared to previous year

Keywords:
Cooking Oil, Doughnut, Breakfast, Deep Fryer, Buttermilk, Waffle, Chocolate Chip, Corn Dog, Funnel Cake, Pantry, Muffin, Banana

Spray Disinfectant

239%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Kids Games

19%
Increase in popularity on social compared to previous year

Keywords:
Checkerboard, Flashlight, Card Game, Obstacle Course, Sign Language, Table Tennis, Board Game, Pool Noodle, Charades, Scavenger, Staycation, Battleship

Trending Topics: June 28 - July 4

Condiment

30%
Increase in popularity on social compared to previous year

Keywords:
Pickled Cucumber, Tartar Sauce, Sauce, Dipping Sauce, Mayonnaise, Fried Fish, Pesto, Habanero, Sandwich, Hamburger, Barbecue Sauce, Ketchup

Comfort Food

26%
Increase in popularity on social compared to previous year

Keywords:
Soup, Casserole, Beef, Chicken, Macaroni and Cheese, Dinner, Potato, Slow Cooker, Cheese, Pasta, Meatball, Sauce, Chili Pepper

Picnic

13%
Increase in popularity on social compared to previous year

Keywords:
Potluck, Salad, Barbecue, Pasta Salad, Side Dish, Coleslaw, Lunch, Macaroni, Baked Beans, Fruit Salad, Potato, Sandwich, Bacon

Trending Topics: June 21-27

Frozen Food

140%
Increase in popularity on social compared to previous year

Keywords:
Dry goods, Shelf-Stable Food, Cauliflower, Food Preservation, Staple Food, TV Dinner, Quarantine, Taquito, Cooking, Freezing

Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Banana Bread, Bread Pudding, Garlic Bread, Baking, Pizza, Sandwich Bread, Yeast, Toast, Bread Crumbs, Pita, Breakfast, Crust (Baking)

Shaving

20%
Increase in popularity on social compared to previous year

Keywords:
Shaving Cream, Razor, Ingrown Hair, Body Hair, Electric Razor, Waxing, Hair Removal, Hygiene, Facial Hair, Soap, Sensitive Skin, Beard

Trending Topics: June 14-20

Food Delivery

632%
Increase in popularity on social compared to previous year

Keywords:
Take-out, Meal Kit, Dry Goods, Foodservice, Pet Food, Grocery Store, Food Truck, Food Storage, Local Food, Mobile App

Skin Care

34%
Increase in popularity on social compared to previous year

Keywords:
Cosmetics, Beauty, Soap, Acne, Facial Mask, Exfoliation, Face, Essential Oil, Sunburn, Wrinkle, Moisturizer, Hydrate

Seasoning

38%
Increase in popularity on social compared to previous year

Keywords:
Taco, Fajita, Garlic Powder, Spice, Ground Beef, Onion, Roasting, Hamburger, Potato, Bean, Chicken, Soup

Trending Topics: June 7-13

Rice

30%
Increase in popularity on social compared to previous year

Keywords:
Fried Rice, Brown rice, Rice Krispie Treats, Rice Pudding, Rice Noodles, auliflower, Chicken, Curry, Dinner, Stuffed Peppers, Shrimp

Gluten-Free Diet

17%
Increase in popularity on social compared to previous year

Keywords:
Veganism, Dairy, Flour, Almond, Quinoa, Protein, Oat, Snack, Breakfast, Peanut Butter, Banana, Sweet Potato

DIY

17%
Increase in popularity on social compared to previous year

Keywords:
Do it Yourself, Soap, Essential Oil, Towel, Skin, Furniture, Wood, Paint, Box, Shower, Bedroom, Tutorial

Trending Topics: May 31 - June 6

Dessert

7%
Increase in popularity on social compared to previous year

Keywords:
Cake, Chocolate, Cheesecake, Recipe, Chocolate Brownie, Strawberry, Pudding, Cupcake, Whipped Cream, Icing, Caramel, Baking

Meal Prep

37%
Increase in popularity on social compared to previous year

Keywords:
Lunch, Dinner, Refrigerator, Quinoa, Salad, Veganism, Low-Carb Diet, Protein, Burrito, Leftovers, Rice, Weight Loss

Side Dish

28%
Increase in popularity on social compared to previous year

Keywords:
Potato, Salad, Potluck, Roasting, Cauliflower, Coleslaw, Bean, Rice, Asparagus, Mashed Potato

Trending Topics: May 24-30

Vegetarianism

16%
Increase in popularity on social compared to previous year

Keywords:
Gluten-Free Diet, Bean, Lunch, Meatless Monday, Soup, Salad, Tofu, Quinoa, Pasta, Eggplant

Breakfast

14%
Increase in popularity on social compared to previous year

Keywords:
Brunch, Muffin, Smoothie, Oatmeal, Quiche, Scone, Cinnamon, Blueberry, Breakfast Sandwich, Protein, Bread

Pasta

10%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Sauce, Spaghetti, Dinner, Sausage, Cheese, Lasagna, Macaroni, Shrimp, Spinach, Chicken

Trending Topics: May 17-23

Pajamas

182%
Increase in popularity on social compared to previous year

Keywords:
Nightwear, Athleisure, Robe, Tie-Dye, Yoga Pants, Sweatpants, Sweater, Slipper, WebCam, Sewing

Nail Care

102%
Increase in popularity on social compared to previous year

Keywords:
Manicure, Nail Polish, Vitamin, Argan Oil, Hair, Gel, Cosmetics, Pedicure, Skin Care, Nail Art, Beauty, Lotion

Cleaning

13%
Increase in popularity on social compared to previous year

Keywords:
Homemaking, Vaccum, House-keeping, Disinfectant, Cleaning, Laundry, Detergent, Soap, Shower, Bathroom, Bleach

Trending Topics: May 10-16

Hygiene

34%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Toothpaste, Tampon, Tooth Whitening, Infection, Hand Sanitizer, Shaving, Self-Care

Coffee

29%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Matcha, Latte, Mug, Coffee Cake, Espresso, Irish Coffee, Creamer, Biscotti

Food Storage

Food Storage

111%
Increase in popularity on social compared to previous year

Keywords:
Preparedness, Emergency Management, Pantry, Waste, Shelf Life, Refrigerator, Baby Food, Dog Food

Trending Topics: May 3-9

Pet Food

55%
Increase in popularity on social compared to previous year

Keywords:
Dog Grooming, Dry Goods, Litter Box, Food Delivery, Food Storage, Preparedness

Sauce

17%
Increase in popularity on social compared to previous year

Keywords:
Pasta, Chicken, Barbecue, Dipping Sauce, Stir Frying

Frozen Snacks

53%
Increase in popularity on social compared to previous year

Keywords:
Ice Pop, Dessert, Baking, Granola, Fruit, Protein

Trending Topics: April 27 – May 4

Haircare

56%
Increase in popularity on social compared to previous year

Keywords:
Conditioner, Shampoo, Hair Gel, Scalp, Hair Loss, Natural Hair

Cocktail

14%
Increase in popularity on social compared to previous year

Keywords:
Vodka, Margarita, Gin, Rum, Tequila, Martini, Mojito, Sangria, Whiskey, Moscow Mule

Staycation

229%
Increase in popularity on social compared to previous year

Keywords:
Spa, Wine Tasting, Boating, Golf, Fishing

Trending Topics: April 20-26

Athleisure

37%
Increase in popularity on social compared to previous year

Keywords:
Leggings, Sportswear, Yoga Pants, Sports Bras, Adidas, Lululemon, Nike, Under Armor, Yoga, Sneakers

Baking

32%
Increase in popularity on social compared to previous year

Keywords:
Cookie, Cheesecake, Doughnut, Chocolate, Pie, Bread, Cake, Peanut Butter, Oatmeal, Oreo

Cooking

28%
Increase in popularity on social compared to previous year

Keywords:
Recipe, Instant Pot, Slow Cooker, Stovetop, Beef, Roasting, Air Fryer, Pressure Cooker, Dinner, Pork

Trending Topics: April 13-20

Pantry

218%
Increase in popularity on social compared to previous year

Keywords:
Staple Food, Chickpea, Canning, Meal, Ingredient, Recipe, Tuna, Spice, Mason Jar, Bean

Homeschooling

74%
Increase in popularity on social compared to previous year

Keywords:
Preschool, Curriculum, Science, Kindergarten, Mathematics, Geography, Dyslexia, Penmanship, Middle School, Language Arts

Craft

35%
Increase in popularity on social compared to previous year

Keywords:
Scrapbooking, Paper Craft, Knitting, Sewing, Paint

Trending Topics: April 6-12

Grocery

29%
Increase in popularity on social compared to previous year

Keywords:
Shopping List, Coupon, Budget, Meal, Organic Food, Pantry

Disinfectant

494%
Increase in popularity on social compared to previous year

Keywords:
Lysol, Rubbing Alcohol, Clorox, Hand Sanitizer, Hydrogen Peroxide, Bleach, Soap

Immune System

124%
Increase in popularity on social compared to previous year

Keywords:
Virus, Vitamin, Common Cold, Influenza, Probiotic, Dietary Supplement, Ginger Tea, Sore Throat, Tumeric, Ginger

Get in Touch with Our Team

We are here to help you navigate the changing landscape during this unprecedented time. Get in touch with our team today!

Analysis Specifications

We evaluated changes in sales performance and social trends to better understand the effects COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.

Data Source:
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.

Time Period:
Starting 12/30/2019 - ongoing

Baseline:
The baseline is calculated based the weeks of 12/30/19 through 1/20/20

Lift:
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.

Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.