Quotient COVID-19 Data Dashboard

We understand that this is a difficult time for everyone - from the brands and retailers trying to navigate this current climate to shoppers looking for answers. We are all figuring this out together: Quotient will continue to be a trusted partner, delivering insights, education, and strategic advice for our clients and partners that face new challenges during this time.

Grocery Dollar Spend Lift

Week-over-week trends for grocery in-store dollar spend lift by city.

(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
Grocery spend lift continues to be strong and generally above the pre-COVID levels. A spike in grocery spend was observed as consumers stocked up before shelter in place.

Grocery Transaction Lift

Week-over-week grocery in-store transactions trends by city.

(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
As the initial surge in grocery demand settles down, Quotient´s sales data shows us that consumers are continuing to buy. However, the number of transactions has generally decreased as people take fewer trips to the store, but spend more per trip.

Grocery Trends and Insights

Sales and basket sizes are up but transactions are down. People are making fewer trips to the store, and when they do, they are purchasing more.

More time spent at home = more food needed. Meals typically provided from school or dining out aren't readily available.

Convenience has become a top priority to shoppers. A resurgence of processed “ready to eat” foods has emerged. These foods allow for quick meal prep during busy days spent at home.

Cleaning products sales are still elevated, but the peak has passed. However, it’s important to note that people are still maintaining elevated cleaning levels with heightened concern around Covid-19 prevention.

Top 10 Product Categories by Sales Lift

As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.

Week of 05/11-05/17
1Premixed Cocktail
2Graham Cracker
3Organic Salad Mix
4Grapes
5Dairy Dessert
6Barbecue Sauce
7Beef
8Ice Cream
9Flour
10Baked Bean
Week of 05/04-05/10
1Greeting Cards
2Body Fragrance
3Premixed Cocktail
4Gift Decoration
5Gift Box Chocolate
6Cake Mix
7Eau De Toilette
8Nail Polish
9Graham Cracker
10Cheesecake
Week of 04/27-05/03
1Sunscreen
2Cocktail Mix
3Graham Cracker
4Beef
5Bun
6Nail Polish
7Cake Mix
8Organic Salad Mix
9Ice
10Baked Bean
Week of 04/20-04/26
1Charcoal
2Insecticide
3Ice Pop Novelty
4Sunscreen
5Premixed Cocktail
6Cake Mix
7Nail Polish
8Graham Cracker
9Flour
10Organic Salad Mix
Week of 04/13-04/19
1Insecticide
2Ice Pop Novelty
3Cake Mix
4Butter
5Evaporated Milk
6Organic Salad Mix
7Flour
8Beef
9Premixed Cocktail
10Frosting
Week of 04/06-04/12
1Charcoal
2Novelty Candy
3Butter
4Frosting
5Cake Mix
6Insecticide
7Pineapple
8Chewy Candy
9Chocolate Candy
10Pie
Week of 03/30-04/05
1Charcoal
2Flour
3Butter
4Cake Mix
5Frosting
6Brownie Mix
7Extract
8Baked Bean
9Allergy Remedy
10Cooking/Salad Oil
Week of 03/23-03/29
1Charcoal
2Flour
3Insecticide
4Disinfectant
5Brownie Mix
6Frosting
7Cake Mix
8Grapes
9Baking Mix
10Butter
Week of 03/16-03/22
1Charcoal
2Flour
3Green Bean
4Dried Bean
5Baked Bean
6Albacore Tuna
7Evaporated Milk
8Instant Potato Mix
9Baking Mix
10Meat
Week of 03/09-03/15
1Disinfectant
2Thermometer
3Moist Towelette
4Baby Wipe
5Cleaner
6Albacore Tuna
7Meat
8Green Bean
9Prepared Pasta Dish
10Bleach
Week of 03/02-03/08
1Disinfectant
2Hand Sanitizer
3Cleaner
4Thermometer
5Grapes
6Charcoal
7Cold Remedy
8Albacore Tuna
9Allergy Remedy
10Meat

*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.

Popular Topics by Week

Quotient´s proprietary Muse platform tracks conversation and content across social platforms. With most of the U.S. staying at home, see what´s been trending with consumers week-by-week.

Trending Topics: May 10-16
Hygiene

Hygiene

34%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Toothpaste, Tampon, Tooth Whitening, Infection, Hand Sanitizer, Shaving, Self-Care

Coffee

Coffee

29%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Matcha, Latte, Mug, Coffee Cake, Espresso, Irish Coffee, Creamer, Biscotti

Food Storage

Food Storage

111%
Increase in popularity on social compared to previous year

Keywords:
Preparedness, Emergency Management, Pantry, Waste, Shelf Life, Refrigerator, Baby Food, Dog Food

Trending Topics: May 3-9

Pet Food

55%
Increase in popularity on social compared to previous year

Keywords:
Dog Grooming, Dry Goods, Litter Box, Food Delivery, Food Storage, Preparedness

Sauce

17%
Increase in popularity on social compared to previous year

Keywords:
Pasta, Chicken, Barbecue, Dipping Sauce, Stir Frying

Frozen Snacks

53%
Increase in popularity on social compared to previous year

Keywords:
Ice Pop, Dessert, Baking, Granola, Fruit, Protein

Trending Topics: April 27 – May 4

Haircare

56%
Increase in popularity on social compared to previous year

Keywords:
Conditioner, Shampoo, Hair Gel, Scalp, Hair Loss, Natural Hair

Cocktail

14%
Increase in popularity on social compared to previous year

Keywords:
Vodka, Margarita, Gin, Rum, Tequila, Martini, Mojito, Sangria, Whiskey, Moscow Mule

Staycation

229%
Increase in popularity on social compared to previous year

Keywords:
Spa, Wine Tasting, Boating, Golf, Fishing

Trending Topics: April 20-26

Athleisure

37%
Increase in popularity on social compared to previous year

Keywords:
Leggings, Sportswear, Yoga Pants, Sports Bras, Adidas, Lululemon, Nike, Under Armor, Yoga, Sneakers

Baking

32%
Increase in popularity on social compared to previous year

Keywords:
Cookie, Cheesecake, Doughnut, Chocolate, Pie, Bread, Cake, Peanut Butter, Oatmeal, Oreo

Cooking

28%
Increase in popularity on social compared to previous year

Keywords:
Recipe, Instant Pot, Slow Cooker, Stovetop, Beef, Roasting, Air Fryer, Pressure Cooker, Dinner, Pork

Trending Topics: April 13-20

Pantry

218%
Increase in popularity on social compared to previous year

Keywords:
Staple Food, Chickpea, Canning, Meal, Ingredient, Recipe, Tuna, Spice, Mason Jar, Bean

Homeschooling

74%
Increase in popularity on social compared to previous year

Keywords:
Preschool, Curriculum, Science, Kindergarten, Mathematics, Geography, Dyslexia, Penmanship, Middle School, Language Arts

Craft

35%
Increase in popularity on social compared to previous year

Keywords:
Scrapbooking, Paper Craft, Knitting, Sewing, Paint

Trending Topics: April 6-12

Grocery

29%
Increase in popularity on social compared to previous year

Keywords:
Shopping List, Coupon, Budget, Meal, Organic Food, Pantry

Disinfectant

494%
Increase in popularity on social compared to previous year

Keywords:
Lysol, Rubbing Alcohol, Clorox, Hand Sanitizer, Hydrogen Peroxide, Bleach, Soap

Immune System

124%
Increase in popularity on social compared to previous year

Keywords:
Virus, Vitamin, Common Cold, Influenza, Probiotic, Dietary Supplement, Ginger Tea, Sore Throat, Tumeric, Ginger

Get in Touch with Our Team

We are here to help you navigate the changing landscape during this unprecedented time. Get in touch with our team today!

Analysis Specifications

We evaluated changes in sales performance and social trends to better understand the effects COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.

Data Source:
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.

Time Period:
Starting 12/30/2019 - ongoing

Baseline:
The baseline is calculated based the weeks of 12/30/19 through 1/20/20

Lift:
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.

Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.