Quotient COVID-19 Data Dashboard

We understand that this is a difficult time for everyone - from the brands and retailers trying to navigate this current climate to shoppers looking for answers. We are all figuring this out together: Quotient will continue to be a trusted partner, delivering insights, education, and strategic advice for our clients and partners that face new challenges during this time.

Grocery Dollar Spend Lift

Week-over-week trends for grocery in-store dollar spend lift by city.

(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
Grocery spend lift continues to be strong during COVID as shoppers eat at home instead of going out. We continue to see higher grocery sales compared to pre-COVID most weeks across DMAs.

Grocery Transaction Lift

Week-over-week grocery in-store transactions trends by city.

(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)

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Quotient Insights

Quotient Insight:
While many consumers limited their trips to the grocery store at the beginning of COVID, our data shows that are people continuing to make trips. Transaction data shows that we are reaching pre-COVID levels.

Grocery Trends and Insights

As people make trips to the store, they are purchasing more. More time spent at home = more food needed. Meals typically provided from school or dining out aren't as readily available.

People are seeking comfort during this time, purchasing items for baking projects and stocking up on alcoholic beverages for at-home happy hours.

Cleaning products sales are still elevated, as people are still maintaining elevated cleaning levels with heightened concern around Covid-19 prevention.

Top 10 Product Categories by Sales Lift

As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.

*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.

Popular Topics by Week

Quotient´s proprietary Muse platform tracks conversation and content across social platforms. With most of the U.S. staying at home, see what´s been trending with consumers week-by-week.

Trending Topics: November 8-14

Cold Weather Drinks

48%
Increase in popularity on social compared to previous year

Keywords:
Crown Royal, Whisky, Eggnog, Cocoavia, Café Au Lait, Hot Chocolate, Hazelnut, Cocktail, Nutella, Cider, Peppermint, Palm Wine, Vodka, Chocolate, Apple, Hot Toddy

Family Games

17%
Increase in popularity on social compared to previous year

Keywords:
Family Game Night, Board Game, Thanksgiving, Brass Instrument, Strategy Game, Wizard of Oz, Charades, Pictionary, Tic-Tac-Toe, Basket, Harry Potter, Trivium, Jenga

Thanksgiving Tablescape

6%
Increase in popularity on social compared to previous year

Keywords:
Tureen, Outdoor Fireplace, Napkin Ring, Folding Chairs, Target, Table Setting, Thanksgiving Dinner, Copper, Variety Store, Magnolia, Pumpkin, Chalice, Cornucopia

Trending Topics: November 1-7

Sunday Dinner

32%
Increase in popularity on social compared to previous year

Keywords:
Sunday Roast, Cutting Board, Meal, Braciola, Roasting, Pot Roast, Pork Loin, Gravy, Recipe, Braising, Ham, Roast Chicken, Side Dish, Comfort Food, Mashed Potatoes

Beef Stew

15%
Increase in popularity on social compared to previous year

Keywords:
Slow Cooker, Guinness, Hungarian Cuisine, Kitchen Stove, Comfort Food, Beef Bourguignon, Goulash, Instant Pot, Meat, Broth, Carrot, Burgandy Wine

Roasted Pumpkin Seeds

57%
Increase in popularity on social compared to previous year

Keywords:
Snack, WorcestershireSauce, Seasoning, Curry Powder, Pumpkin Soup, Salt, Halloween, Maple Sugar, Garlic Powder, Mixture, Oven, Spice

Trending Topics: October 25-31

Lentils

21%
Increase in popularity on social compared to previous year

Keywords:
Lentil Soup, Dal, Mugaddara, Veganism, Vegetarinaism, Curry, Dal Makhani, Mung Bean, Sambar, Khichdi, Legume, Protein, Stew, Bolognese Sauce, Gluten-Free Diet

Halloween Snacks

20%
Increase in popularity on social compared to previous year

Keywords:
Monster Munch, Snack, Broom, Spider, Mummy, Breadstick, Candy Corn, Frankenstein, Candy, Halloween Cake, Cheese and Crackers, Trick-or-Treating, Pretzel

Brioche

32%
Increase in popularity on social compared to previous year

Keywords:
French Toast, Toast, Bun, France, Bread, Bread Pudding, Babka, Everything Bagel, Cinnamon, Breakfast, Hamburger, Custard, Cinnamon Roll, Brunch, Doughnut

Trending Topics: October 18-24

Halloween Cocktails

29%
Increase in popularity on social compared to previous year

Keywords:
Dry Ice, Syringe, Pop Rocks, Orgeat Syrup, Sour, Alien, Vampire, Whiskey, Gummy Candy, Absinthe, Whiskey Sour, Jolly Rancher, Vodka Martini, Fruit Brandy, Appletini

Quinoa Salad

13%
Increase in popularity on social compared to previous year

Keywords:
Mediterranean, Lunch, Vinaigrette, Kale, Feta, Black Turtle Bean, Chickpea, Edamame, Roasted Sweet Potato, Veganism, Side Dish, Kalamata, Avocado, Cucumber

Closet Organization

28%
Increase in popularity on social compared to previous year

Keywords:
Rubbermaid, Linen, Wardrobe, Clolthes Hanger, Ikea, Bedroom, Clothing, Marie Kondo, Capsule Wardrobe, Do It Yourself, Makeover, Drawer, Woodworking

Trending Topics: October 11-17

Halloween Cookies

17%
Increase in popularity on social compared to previous year

Keywords:
Frankenstein’s Monster, Dentures, Spider, Candy Corn, Mummy, Human Eye, Candy, Monster, M&M’s, Googly Eyes, Sugar Cookie, Royal Icing, Malted Milk, Sprinkles

Spaghetti Squash

42%
Increase in popularity on social compared to previous year

Keywords:
Cucurbita, Low-Carb Diet, Noodle, Pasta, Marinara Sauce, Sauce, Pad Thai, Parmigiano-Reggiano, Paleo Diet, Shirataki Noodles, Gluten-Free Diet, Casserole

Painted Pumpkins

15%
Increase in popularity on social compared to previous year

Keywords:
Chalk, Jack-O’-Lantern, Shades of Blue, Frozen, Gourd, Do it Yourself, Paint, Constellation, Gingham, Dollar Tree, Porch, Disco Ball, Olaf, Solar Eclipse, Cauldron

Trending Topics: October 4-10

Halloween Charcuterie Board

353%
Increase in popularity on social compared to previous year

Keywords:
Nutter Butter, Coffin, Candy, Candy Corn, Skeleton, Macaron, Trick-or-Treating, Cheese, Costume Party, Maize, Skewer, Dessert, Hors D’oeuvre, Pumpkin, Snack

DIY Wreath

10%
Increase in popularity on social compared to previous year

Keywords:
Do It Yourself, Christmas, Eucalyptus, Door, Pool Noodle, Farmhouse, Hessian Fabric, Burlap, Ribbon, Flowers, Holiday, Porch, Peony, Pom-Pom, Embroidery Hoop

Butternut Squash Soup

21%
Increase in popularity on social compared to previous year

Keywords:
Cucurbita, Coconut Milk, Roasting, Veganism, Curry, Paleo Diet, Thai Curry, Milk, Panera Bread, Stove, Comfort Food, Gluten-Free Diet, Pressure Cooking, Instant Pot

Trending Topics: September 27 - October 3

Cucurbita

30%
Increase in popularity on social compared to previous year

Keywords:
Butternut Squash, Summer Squash, Zucchini, Winter Squash, Pumpkin Soup, Spaghetti Squash, Squash Soup, Roasting, Acorn, Vegetables, Side Dish

Instant Pot

31%
Increase in popularity on social compared to previous year

Keywords:
Chicken, Soup, Beef, Pork, Pulled Pork, Pot Roast, Chili Con Carne, Stew, Dinner, Taco, Meatball, Carnitas, Chili Pepper, French Dip, Kitchen Stove, Comfort Food, Apple Butter

Veganism

16%
Increase in popularity on social compared to previous year

Keywords:
Gluten, Veganism, Paleo Diet, Low-Carb Diet, Ketone, Vegetarianism, Flour, Sugar Substitute, Protein, Almond Meal, Breakfast, Snack, Grain, Chocolate, Oat, Whole30

Trending Topics: September 20-26

Fall Cocktails

28%
Increase in popularity on social compared to previous year

Keywords:
Cider, Sidecar, Apple Cider, Fireball Cinnamon Whisky, Apple, Amaro, Whiskey, Bourbon, Sangria, Ginger Beer, Moscow Mule, Old Fashioned, Honeycrisp

Pumpkin Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Loaf, Bread Pudding, Chocolate Chip, Spice, Pure, Starbucks, Streusel, Chocolate, Gluten-Free Diet, Flour, Pudding, Cinnamon Sugar, Maple Syrup

Homemade Challah Bread

132%
Increase in popularity on social compared to previous year

Keywords:
Shavout, Kippah, Bread, French Toast, Bread Pudding, Loaf, Pudding, Babka, Custard, Rosh Hashanah, Monte Cristo Sandwich

Trending Topics: September 13-19

Soup Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Chicken Soup, Noodle Soup, Vegetable Soup, Minestrone, Tomato Soup, Slow Cooker, Tortilla Soup, Lentil Soup, Cheese Soup, Pumpkin Soup

Homemade Chili

48%
Increase in popularity on social compared to previous year

Keywords:
Chili Pepper, Chili Con Carne, Chili Powder, Frito Pie, Seasoning, Chili Mac, Cornbread, Chili Dog, Slow Cooker, Garlic Oil, Ground Beef, Fritos

Cinnamon Desserts

31%
Increase in popularity on social compared to previous year

Keywords:
Cinnamon Sugar, Cinnamon Rolls, Apple, Cupcake, Cake, Snickerdoodles, Crumble, Sugar, Glaze, Praline, Churros

Trending Topics: September 6-12

Pasta Salad

32%
Increase in popularity on social compared to previous year

Keywords:
Italian Dressing, Orzo, Picnic, BLT, Rotini, Macaroni, Tortellini, Side Dish, Tomato, Pesto, Italy, Salami, Olive, Tuna, Pepperoni, Barbeque, Greece, Vinaigrette

Fall Desserts

12%
Increase in popularity on social compared to previous year

Keywords:
Pumpkin, Dessert, Apple Crisp, Caramel Apple, Caramel, Apple Pie, Pumpkin Pie, Cake, Thanksgiving, Cinnamon, Pecan, Spice, Cheesecake, Pecan Pie, Crumble

Fall Porch Décor

39%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 30 - September 4

Charcuterie Board

93%
Increase in popularity on social compared to previous year

Keywords:
Curing, Wine & Food, Salami, Cheese, Meat, Hors D’oeuvre, Bacon Jam, Cracker, Grazing, Fruit, Wine, Fruit Preservatives, Nut, Candy, Tailgate Party

Salsa Recipes

17%
Increase in popularity on social compared to previous year

Keywords:
Mango, Tabasco Sauce, Salsa Music, Pico De Gallo, Tortilla Chips, Pineapple, Habanero, Blender, Jalapeno, Fish, Tomato, Maize, Tacos, Tomatillo

Stir Fry

24%
Increase in popularity on social compared to previous year

Keywords:
Fry Sauce, Noodle, Broccoli, Sauce, Beef, Teriyaki, Hunan, Ramen, Tofu, Vegetable, Chinese Cuisine, Thai Basil, Wok, Oyster Sauce, Soy Sauce, Shrimp

Trending Topics: August 23-29

Fall Décor

21%
Increase in popularity on social compared to previous year

Keywords:
Autumn, Pumpkin, Porch, Farmhouse, Wreath, Scarecrow, Fireplace Mantel, Dollar Tree, DIY, Thanksgiving, Gourd, Halloween, Acorn, Harvest, Pillows, Candles

Apple Pie

15%
Increase in popularity on social compared to previous year

Keywords:
Caramel Apple, Turnover, Cinnamon, Crust, Dessert, Moonshine, Apple Crisp, Crumble, Pastry, Streusel, Vanilla Ice Cream, Granny Smith

DIY Desk

37%
Increase in popularity on social compared to previous year

Keywords:
Filing Cabinet, Carpentry, Woodworking, Do It Yourself, Ikea, Cubicle, Apartment, Cobalt Blue, Home Office, Computer Desk, Recycling, Plywood

Trending Topics: August 16-22

Homeschool Room

230%
Increase in popularity on social compared to previous year

Keywords:
Learning Space, Learning, Home Education, Preschool, Classroom, Aromatherapy, Space, Dining Room, Ikea, Library, Desk, Home Office, Curriculum

Eggplant

20%
Increase in popularity on social compared to previous year

Keywords:
Baingan Bharta, Eggplant Salad, Parmigiana, Stuffed Eggplant, Moussaka, Caponata, Rollatini, Ratatouille, Vegetarinaism, Curry, Veganism, Lasagna Lasagna

Homemade Alfredo Sauce

28%
Increase in popularity on social compared to previous year

Keywords:
Fettuccini, Pasta, Shrimp, Parmigiano-Reggiano, Chicken, Olive Garden, Cajun Cuisine, Broccoli, Crushed Red Pepper, Penne, Ravioli, Crab Meat, Baked Ziti, Garlic

Trending Topics: August 9-15

Chips

28%
Increase in popularity on social compared to previous year

Keywords:
Chocolate Chip, Potato Chip, Dipping Sauce, Banana, French Fries, Muffin, Peanut Butter, Salsa, Tortilla, Oatmeal, Butter

Canned Wine

59%
Increase in popularity on social compared to previous year

Keywords:
Tin Can, Coupon, Shopping, Wine Bottle, Wine Glass, Rosé, Pinot Noir, Fruit, Blog, BYOB, Vineyard, Winery

Bulk

12%
Increase in popularity on social compared to previous year

Keywords:
Reusable Shopping Bag, Zero Waste, Seasoning, Freezing, Canning, Baby Food, Herbal Medicine, Nutrient, Pantry

Trending Topics: August 2-8

Healthy Habits

11%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Hygiene, Self-Care, Weight, Cubicle, Happiness, Mental Health, Fatigue, Mindset, Motivation, Exercise, Goal Setting

Sandwich

17%
Increase in popularity on social compared to previous year

Keywords:
Ice Cream Sandwich, Grilled Cheese, Sandwich Bread, French Dip, Chicken Salad, Egg Salad, Pulled Pork, BLT, Lunch, Italian Beef, Cheesesteak, Peanut Butter and Jelly Sandwich

Fruit

18%
Increase in popularity on social compared to previous year

Keywords:
Dried Fruit, Fruitcake, Dessert, Berry, Ice Pop, Smoothie, Yogurt, Nut (Fruit), Salad, Breakfast, Snack, Tart, Sangria, Cobbler (Food), Granola, Crumble

Trending Topics: July 26 - August 1

Recipe Mix

33%
Increase in popularity on social compared to previous year

Keywords:
Pomegranate, Broccoli Slaw, Coleslaw, Stir Frying, Cabbage, Cumin, Risotto, Cucumber, Smoothie, Salad, Pancake, Salsa

Protein

13%
Increase in popularity on social compared to previous year

Keywords:
Fiber, Smoothie, Breakfast, Veganism, Quinoa, Chickpea, Snack, Vegetarianism, MEal, Calorie, Nutrient, Salad, Tofu, Yogurt

Salad

26%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Potato Salad, Vinaigrette, Cucumber, Potluck, Fruit Salad, Side Dish, Feta, Avocado, Picnic, Egg Salad, Tomato, Quinoa, Kale

Trending Topics: July 18-25

Plant-Based Oil

110%
Increase in popularity on social compared to previous year

Keywords:
Cuticle, Facial, Veganism, Homeopathy, Mineral (Nutrient), Whole Food, Fatty Acid, Cashew, Salad, Meal, Vitamin, Flax, Cuisine, Fat, Chickpea, Essential Oil

Coleslaw

15%
Increase in popularity on social compared to previous year

Keywords:
Broccoli Slaw, Cabbage, Taco, Pulled Pork, Barbecue, Side Dish, Fish, Salad, Ramen, Coriander, Sandwich, Picnic, Mayonnaise, Egg Roll, Lime (Fruit), Carrrot

Potato

16%
Increase in popularity on social compared to previous year

Keywords:
Sweet Potato, Potato Salad, Mashed Potato, Baked Potato, Side Sig, French Fries, Roasting, Potato Wedges, Hash (Food), Soup, Potato Chip, Salad, Bacon

Trending Topics: July 12-17

Hydration

14%
Increase in popularity on social compared to previous year

Keywords:
Hydrate, Skin Care, Moisturizer, Water, Aloe, Soap, Oil, Cosmetics, Beauty, Mask, Sunburn, Acne, Essential Oil, Cleanser, Water Bottle, Shaving

Budget-Friendly

32%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Canned Juice

61%
Increase in popularity on social compared to previous year

Keywords:
Apple Juice, Plum, Grocery Store, Sweetness, Water, Ketchup, Vitamin A, Sangria, Calcium, Soft Drink, Vitamin, Vegetable

Trending Topics: July 5-11

Pancake Mix

61%
Increase in popularity on social compared to previous year

Keywords:
Cooking Oil, Doughnut, Breakfast, Deep Fryer, Buttermilk, Waffle, Chocolate Chip, Corn Dog, Funnel Cake, Pantry, Muffin, Banana

Spray Disinfectant

239%
Increase in popularity on social compared to previous year

Keywords:
Sponge, Hand Sanitizer, Liquid, Apartment, Virus, Bacteria, Essential Oil, Health, Quarantine, Outbreak

Kids Games

19%
Increase in popularity on social compared to previous year

Keywords:
Checkerboard, Flashlight, Card Game, Obstacle Course, Sign Language, Table Tennis, Board Game, Pool Noodle, Charades, Scavenger, Staycation, Battleship

Trending Topics: June 28 - July 4

Condiment

30%
Increase in popularity on social compared to previous year

Keywords:
Pickled Cucumber, Tartar Sauce, Sauce, Dipping Sauce, Mayonnaise, Fried Fish, Pesto, Habanero, Sandwich, Hamburger, Barbecue Sauce, Ketchup

Comfort Food

26%
Increase in popularity on social compared to previous year

Keywords:
Soup, Casserole, Beef, Chicken, Macaroni and Cheese, Dinner, Potato, Slow Cooker, Cheese, Pasta, Meatball, Sauce, Chili Pepper

Picnic

13%
Increase in popularity on social compared to previous year

Keywords:
Potluck, Salad, Barbecue, Pasta Salad, Side Dish, Coleslaw, Lunch, Macaroni, Baked Beans, Fruit Salad, Potato, Sandwich, Bacon

Trending Topics: June 21-27

Frozen Food

140%
Increase in popularity on social compared to previous year

Keywords:
Dry goods, Shelf-Stable Food, Cauliflower, Food Preservation, Staple Food, TV Dinner, Quarantine, Taquito, Cooking, Freezing

Bread

34%
Increase in popularity on social compared to previous year

Keywords:
Banana Bread, Bread Pudding, Garlic Bread, Baking, Pizza, Sandwich Bread, Yeast, Toast, Bread Crumbs, Pita, Breakfast, Crust (Baking)

Shaving

20%
Increase in popularity on social compared to previous year

Keywords:
Shaving Cream, Razor, Ingrown Hair, Body Hair, Electric Razor, Waxing, Hair Removal, Hygiene, Facial Hair, Soap, Sensitive Skin, Beard

Trending Topics: June 14-20

Food Delivery

632%
Increase in popularity on social compared to previous year

Keywords:
Take-out, Meal Kit, Dry Goods, Foodservice, Pet Food, Grocery Store, Food Truck, Food Storage, Local Food, Mobile App

Skin Care

34%
Increase in popularity on social compared to previous year

Keywords:
Cosmetics, Beauty, Soap, Acne, Facial Mask, Exfoliation, Face, Essential Oil, Sunburn, Wrinkle, Moisturizer, Hydrate

Seasoning

38%
Increase in popularity on social compared to previous year

Keywords:
Taco, Fajita, Garlic Powder, Spice, Ground Beef, Onion, Roasting, Hamburger, Potato, Bean, Chicken, Soup

Trending Topics: June 7-13

Rice

30%
Increase in popularity on social compared to previous year

Keywords:
Fried Rice, Brown rice, Rice Krispie Treats, Rice Pudding, Rice Noodles, auliflower, Chicken, Curry, Dinner, Stuffed Peppers, Shrimp

Gluten-Free Diet

17%
Increase in popularity on social compared to previous year

Keywords:
Veganism, Dairy, Flour, Almond, Quinoa, Protein, Oat, Snack, Breakfast, Peanut Butter, Banana, Sweet Potato

DIY

17%
Increase in popularity on social compared to previous year

Keywords:
Do it Yourself, Soap, Essential Oil, Towel, Skin, Furniture, Wood, Paint, Box, Shower, Bedroom, Tutorial

Trending Topics: May 31 - June 6

Dessert

7%
Increase in popularity on social compared to previous year

Keywords:
Cake, Chocolate, Cheesecake, Recipe, Chocolate Brownie, Strawberry, Pudding, Cupcake, Whipped Cream, Icing, Caramel, Baking

Meal Prep

37%
Increase in popularity on social compared to previous year

Keywords:
Lunch, Dinner, Refrigerator, Quinoa, Salad, Veganism, Low-Carb Diet, Protein, Burrito, Leftovers, Rice, Weight Loss

Side Dish

28%
Increase in popularity on social compared to previous year

Keywords:
Potato, Salad, Potluck, Roasting, Cauliflower, Coleslaw, Bean, Rice, Asparagus, Mashed Potato

Trending Topics: May 24-30

Vegetarianism

16%
Increase in popularity on social compared to previous year

Keywords:
Gluten-Free Diet, Bean, Lunch, Meatless Monday, Soup, Salad, Tofu, Quinoa, Pasta, Eggplant

Breakfast

14%
Increase in popularity on social compared to previous year

Keywords:
Brunch, Muffin, Smoothie, Oatmeal, Quiche, Scone, Cinnamon, Blueberry, Breakfast Sandwich, Protein, Bread

Pasta

10%
Increase in popularity on social compared to previous year

Keywords:
Pasta Salad, Sauce, Spaghetti, Dinner, Sausage, Cheese, Lasagna, Macaroni, Shrimp, Spinach, Chicken

Trending Topics: May 17-23

Pajamas

182%
Increase in popularity on social compared to previous year

Keywords:
Nightwear, Athleisure, Robe, Tie-Dye, Yoga Pants, Sweatpants, Sweater, Slipper, WebCam, Sewing

Nail Care

102%
Increase in popularity on social compared to previous year

Keywords:
Manicure, Nail Polish, Vitamin, Argan Oil, Hair, Gel, Cosmetics, Pedicure, Skin Care, Nail Art, Beauty, Lotion

Cleaning

13%
Increase in popularity on social compared to previous year

Keywords:
Homemaking, Vaccum, House-keeping, Disinfectant, Cleaning, Laundry, Detergent, Soap, Shower, Bathroom, Bleach

Trending Topics: May 10-16

Hygiene

34%
Increase in popularity on social compared to previous year

Keywords:
Sleep, Toothpaste, Tampon, Tooth Whitening, Infection, Hand Sanitizer, Shaving, Self-Care

Coffee

29%
Increase in popularity on social compared to previous year

Keywords:
Quick Bread, Matcha, Latte, Mug, Coffee Cake, Espresso, Irish Coffee, Creamer, Biscotti

Food Storage

Food Storage

111%
Increase in popularity on social compared to previous year

Keywords:
Preparedness, Emergency Management, Pantry, Waste, Shelf Life, Refrigerator, Baby Food, Dog Food

Trending Topics: May 3-9

Pet Food

55%
Increase in popularity on social compared to previous year

Keywords:
Dog Grooming, Dry Goods, Litter Box, Food Delivery, Food Storage, Preparedness

Sauce

17%
Increase in popularity on social compared to previous year

Keywords:
Pasta, Chicken, Barbecue, Dipping Sauce, Stir Frying

Frozen Snacks

53%
Increase in popularity on social compared to previous year

Keywords:
Ice Pop, Dessert, Baking, Granola, Fruit, Protein

Trending Topics: April 27 – May 4

Haircare

56%
Increase in popularity on social compared to previous year

Keywords:
Conditioner, Shampoo, Hair Gel, Scalp, Hair Loss, Natural Hair

Cocktail

14%
Increase in popularity on social compared to previous year

Keywords:
Vodka, Margarita, Gin, Rum, Tequila, Martini, Mojito, Sangria, Whiskey, Moscow Mule

Staycation

229%
Increase in popularity on social compared to previous year

Keywords:
Spa, Wine Tasting, Boating, Golf, Fishing

Trending Topics: April 20-26

Athleisure

37%
Increase in popularity on social compared to previous year

Keywords:
Leggings, Sportswear, Yoga Pants, Sports Bras, Adidas, Lululemon, Nike, Under Armor, Yoga, Sneakers

Baking

32%
Increase in popularity on social compared to previous year

Keywords:
Cookie, Cheesecake, Doughnut, Chocolate, Pie, Bread, Cake, Peanut Butter, Oatmeal, Oreo

Cooking

28%
Increase in popularity on social compared to previous year

Keywords:
Recipe, Instant Pot, Slow Cooker, Stovetop, Beef, Roasting, Air Fryer, Pressure Cooker, Dinner, Pork

Trending Topics: April 13-20

Pantry

218%
Increase in popularity on social compared to previous year

Keywords:
Staple Food, Chickpea, Canning, Meal, Ingredient, Recipe, Tuna, Spice, Mason Jar, Bean

Homeschooling

74%
Increase in popularity on social compared to previous year

Keywords:
Preschool, Curriculum, Science, Kindergarten, Mathematics, Geography, Dyslexia, Penmanship, Middle School, Language Arts

Craft

35%
Increase in popularity on social compared to previous year

Keywords:
Scrapbooking, Paper Craft, Knitting, Sewing, Paint

Trending Topics: April 6-12

Grocery

29%
Increase in popularity on social compared to previous year

Keywords:
Shopping List, Coupon, Budget, Meal, Organic Food, Pantry

Disinfectant

494%
Increase in popularity on social compared to previous year

Keywords:
Lysol, Rubbing Alcohol, Clorox, Hand Sanitizer, Hydrogen Peroxide, Bleach, Soap

Immune System

124%
Increase in popularity on social compared to previous year

Keywords:
Virus, Vitamin, Common Cold, Influenza, Probiotic, Dietary Supplement, Ginger Tea, Sore Throat, Tumeric, Ginger

Get in Touch with Our Team

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Analysis Specifications

We evaluated changes in sales performance and social trends to better understand the effects COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.

Data Source:
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.

Time Period:
Starting 12/30/2019 - ongoing

Baseline:
The baseline is calculated based the weeks of 12/30/19 through 1/20/20

Lift:
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.

Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.