Quotient COVID-19 Data Dashboard
We understand that this is a difficult time for everyone - from the brands and retailers trying to navigate this current climate to shoppers looking for answers. We are all figuring this out together: Quotient will continue to be a trusted partner, delivering insights, education, and strategic advice for our clients and partners that face new challenges during this time.
Grocery Dollar Spend Lift
Week-over-week trends for grocery in-store dollar spend lift by city.
(*Dollar spend lift refers to the dollar sales value of each basket. The lift reflects the change in spend compared to the defined baseline.)
Grocery spend lift continues to be strong during COVID as shoppers eat at home instead of going out. We continue to see higher grocery sales compared to pre-COVID most weeks across DMAs.
Grocery Transaction Lift
Week-over-week grocery in-store transactions trends by city.
(*Transaction lift refers to the number of paid carts at checkout. The lift reflects the change in the number of transactions compared to the defined baseline.)
While many consumers limited their trips to the grocery store at the beginning of COVID, our data shows that are people continuing to make trips. Transaction data shows that we are reaching pre-COVID levels.
Grocery Trends and Insights
Top 10 Product Categories by Sales Lift
As grocery and supply shopping evolves beyond core essentials, see exactly which product categories have been most in-demand with the greatest sales lift each week.
*Product category lift measured from top product category increases in dollar lift each week compared to established baseline.
Popular Topics by Week
Quotient´s proprietary Muse platform tracks conversation and content across social platforms. With most of the U.S. staying at home, see what´s been trending with consumers week-by-week.
Get in Touch with Our Team
We are here to help you navigate the changing landscape during this unprecedented time. Get in touch with our team today!
We evaluated changes in sales performance and social trends to better understand the effects COVID-19 on shoppers and consumers. This analysis is not adjusted for seasonality.
Ongoing Quotient internal reporting, inclusive of aggregated and anonymized data from multiple Quotient retail partners.
Starting 12/30/2019 - ongoing
The baseline is calculated based the weeks of 12/30/19 through 1/20/20
Lift is calculated by taking the percentage change in the applicable metric compared to the baseline week-over-week.
Lift for Social Data is calculated by taking the percent change in social engagement compared to the previous year week-over-week.