Rite Aid Enhances Media Network with Quotient’s Promotion Amplification
Rite Aid is the first drug channel retailer to launch targeted, automated media to amplify temporary price reductions in real time through Quotient’s platform
In big news for drugstore shoppers and advertisers, Rite Aid and Quotient have expanded their partnership by adding promotion amplification to the retailer’s performance media network. The tool empowers brands to extend the reach of temporary price reductions (TPRs) through targeted media and deliver more valuable savings to consumers.
Promotion amplification integrates Rite Aid’s TPR data feed into Quotient’s media platform and serves digital ads to relevant shoppers when the retailer’s weekly TPRs are live—with targeting powered by exclusive Rite Aid shopper data. Rite Aid is the first drug channel retailer to use this technology.
Expanding TPR Reach to the Right Shopper at the Right Time
Advertisers run hundreds of weekly TPRs to drive in-store sales at drug channel retailers. According to Quotient internal data, only 10% of those TPRs are visible in the retailers’ weekly circular. With weekday and Sunday newspaper circulation down more than 50% over the last 20 years, consumers could miss out on these deals unless they physically walk every aisle in the store.
Promotion amplification delivers TPRs to the right audiences at the right time by combining retailer point-of-sale and loyalty card data with weekly retailer TPR pricing feeds. The TPR pricing feeds trigger programmatic digital media that is delivered to granular audiences to amplify the TPR that the advertiser is offering while it is available. The media automatically shuts off when the TPR end date concludes, and performance of the amplified TPR can be tracked post-campaign to measure the impact on sales.