Tech Partnership with Rapport Drives Programmatic DOOH Growth
Today’s announcement of our new technology partnership with Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, underscores how important programmatic media solutions have become for the OOH space. This partnership enables Quotient’s technology platform to add a real-time, data-driven, programmatic digital out-of-home (DOOH) solution to Rapport’s offerings while leveraging Mediabrands’ proprietary audiences.
“Ongoing digital innovation is enabling our teams to better reach targets for our clients,” said Chris Olsen, President, U.S., Rapport. “We chose Quotient as a technology partner to integrate national and local insights, incorporate our proprietary data sets, enhance our current tools and, most importantly, help us accelerate our programmatic growth at scale.”
–CHRIS OLSEN, PRESIDENT, U.S., RAPPORT
Key Elements of Our DOOH Solution
Quotient’s technology platform is custom designed for sophisticated, executable OOH strategies. Some of the key pieces of Quotient’s programmatic DOOH solution for Rapport include end-to-end planning, activation and measurement as well as dynamic targeting in response to real-time triggers like weather, supply-chain issues and other events. These features will drive programmatic growth and enhance the current offerings at Rapport.
“We are honored to be partnering with Rapport to drive OOH digital transformation for clients. This is a moment of truth for our industry as agencies realize the power of data in unlocking insights and driving more relevant messages to consumers wherever they are,” said Norm Chait, Senior Director and OOH Practice Lead at Quotient. “We believe accurate planning and precise activation go hand in hand and will continue to innovate and develop leading technology for this amazing industry.”
–NORM CHAIT, SENIOR DIRECTOR AND OOH PRACTICE LEAD AT QUOTIENT
Contact us at [email protected] to learn how our programmatic technology can enhance your next digital media and promotions campaign.