Consumers begin searching for Back-to-School ideas - from kids' backpack essentials to bathroom organization hacks - as early as July 15. Related topics continue to trend through the middle of August as people plan for the start of the new school year.
Advertisers can capitalize on Quotient’s exclusive consumer spending, location intelligence and purchase intent data with an omnichannel digital strategy designed to reach consumers with multiple touch points across key channels during the back-to-school drive period.
Leveraging Omnichannel Strategies for Back‑to‑School PlanningLong gone are the days of parents solely making the back-to-school purchasing decisions. Today, the younger generation plays a major role in back-to-school shopping. The decision maker dynamic is changing…
Back-to-School 2021 will require creativity, flexibility and innovation. We are ready to plan for its success. Quotient’s Food Vertical VP Anne Hill and VP of Analytics & Data Products, Thalya Hamilton, reviewed the huge opportunity…
Get in touch to start designing your back-to-school strategy with Quotient
