Leveraging Omnichannel Strategies for Back‑to‑School PlanningLong gone are the days of parents solely making the back-to-school purchasing decisions. Today, the younger generation plays a major role in back-to-school shopping. The decision maker dynamic is changing…
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Advertisers can capitalize on Quotient’s exclusive consumer spending, location intelligence and purchase intent data with an omnichannel digital strategy designed to reach consumers with multiple touch points across key channels during the back-to-school drive period.
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