Quotient launches brand safety tools

Media technology firm Quotient has launched Brand Safety, a toolkit for DOOH software users allowing them to ensure ad inventory is near points of interest that align with their brand identity, according to a press release.

"We are thrilled to announce the launch of Brand Safety, yet another testament to Quotient's expertise and unwavering commitment to providing innovative tools to ad buyers across the customer journey," Norm Chait, RVP of DOOH at Quotient, said in the release. "With this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients."