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Winn-Dixie launches mobile coupon app

My Winn Dixie

The grocer has launched a My Winn-Dixie app that tracks customers’ purchases and offers digital coupons based on their shopping habits.

“Our customers’ shopping habits vary, so it’s important that we provide a grocery shopping experience that is personal,” said Bert DuMars, vice president of digital marketing at Bi-Lo Holdings, Winn-Dixie’s parent company.

Winn-Dixie also is among retailers who accept Apple Pay, so customers with the latest iPhone can use their smartphone to pay for groceries, eliminating the need to carry cash or plastic payment cards.

The new Winn-Dixie app stems from a partnership with Coupons.com, which developed the technology.

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