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Why CPGs Beating Up On Influencers Is Great For Influencer Marketing

Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters.

It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad tech company focused on consumer store brands that was acquired earlier this month by digital marketing and coupon vendor Quotient Technology for $50 million.

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