Utah comes up on top, Arkansas and Louisiana at the bottom
MOUNTAIN VIEW, Calif.—October 29, 2018— Halloween is the time of year when candy sales soar as kids across the country go trick-or-treating for tasty delights. Not surprisingly, it’s the busiest time for candy sales. But what type of candy and which states spook up the most Halloween spirit? Quotient Technology and its popular savings app, Coupons.com, unmask these questions this Halloween season by looking at tens of millions of candy sales from our retail partners nationwide.
Best States for Trick-or-Treating
Kids in Utah, Rhode Island, Massachusetts, New York and Connecticut have it made as consumers in these five states purchase the most candy in October. People in these states, on average, spend more than 15% of their yearly candy spend during October. Utahans spend the most – 17% of their yearly candy spend; Rhode Islanders and Massachusettsans spend 15% of what they spend all year on candy; New Yorkers and Connecticuters 14%.
States Where Kids Need to Work Harder
Kids in Arkansas, Louisiana, Montana, South Carolina and Iowa may need to work a little harder as consumers in these states buy the least amount of candy in the weeks before Halloween. People here, on average, spend just 11% of their yearly candy spend during the month. Montanans spend 11%; South Carolinians and Iowans 12%; Arkansans and Louisianans the least, spending just 9% of their yearly candy spend.
“There’s no reason to shy away from buying Halloween candy this year as there are great deals to be found everywhere. You just need to know where to look to find the best savings,” said Jeanette Pavini, savings experts with Coupons.com. “Apps like Coupons.com can provide huge discounts on candy and everyday items at the grocery stores you shop at daily.”
Most Bought Candy
Halloween trick or treaters will enjoy Reese’s, M&M’s, Hershey Bars, Snickers and Kit-Kats in their Halloween bags; they are the top five candy brands people buy leading up to the holiday.
Last Minute Shoppers
Folks in Utah, North Dakota, California, Kansas and Idaho tend to wait till the last minute to purchase their Halloween candy. People in these states bought an average of 2.2 times more candy the day prior and the day of Halloween compared to other days in October.
Looking to scare up some savings? Halloween, other holidays and everyday of the year are great times to save on everyday items you need around the house. To start saving today, download the Coupons.com app. Now that’s not spooky.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital promotions, media and analytics company using proprietary data to deliver personalized digital coupons and ads to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer’s point-of-sale system and provides targeting and analytics for consumer packaged goods (CPG) brands and retailers. Our distribution network also includes our Coupons.com app and website, thousands of publishing partners and, in Europe, the Shopmiummobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. We operate Crisp Mobile, which creates mobile ads aimed at shoppers, and Ahalogy, a leading influencer marketing firm. Founded in 1998, Quotient is based in Mountain View, California, with offices across the U.S., in Bangalore, India; Paris and London. Learn more at Quotient.com, and follow us on Twitter @Quotient.
Quotient, Quotient Retailer iQ, Shopmium, and Ahalogy are trademarks of Quotient Technology Inc. All other marks are owned by their respective owners.
 Data collected from the Quotient retailer network, representing tens of millions of candy sales in calendar year 2017.
Quotient Technology Inc.
Senior Director, Communications