Shopper marketing is experiencing a “sea change,” as Dave Johnson, Quotient’s VP of Shopper Marketing, explains in his webinar with the Path 2 Purchase Institute. Johnson discusses how brand marketers can capitalize on this change without losing merchandising support. Thanks to digital, brands now have access to intelligent data that can offer better targeting and efficiencies. Digital promotions now also have the retailer support that can lead to ROI efficiencies, delivering merchandising and more products moved than in FSIs. Higher trial. More purchases. Higher basket sizes.
You can view the webinar here.