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Walgreens: Digital coupons a success

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Walgreens is leveraging digital coupons to transform the in-store experience.

“This is a huge year in terms of transforming the shopping experience,” Rich Lesperance, senior director of loyalty and insights at Walgreens, said in a session at the Shopper Marketing Conference & Expo in Minneapolis.

A partnership with Coupons.com is part of that journey. The retailer has partnered with Coupons.com to provide digital coupons and receipts.

Read more here.