Blake Burrus is Vice President of Analytics at Quotient, leading the company’s analytics and insights teams. He joined Quotient in 2016 and brings more than 15 years of experience working with consumer packaged goods (CPGs) and retailers, using data to optimize marketing effectiveness and forecast sales.
Most recently, Mr. Burrus held senior roles at startups focused on marketing analytics and insights. Before that, he spent more than decade at Nielsen partnering with customers to improve advertising effectiveness and optimize new product introductions. He led the expansion of Nielsen’s neuroscience practice in North America as Senior Vice President of Nielsen NeuroFocus. He was also a senior leader in the Nielsen innovation practice, responsible for global expansion across Europe and Asia helping CPGs, telecoms and pharmaceutical companies forecast and optimize new product launches.
Blake holds a B.S. in Business Administration from Indiana University Bloomington.