Technology

How to Keep Your Brand Safe

From Procter & Gamble CMO Marc Pritchard’s takedown of the “crappy (digital) media supply chain,” to the string of adver­tiser boycotts of Google and YouTube,...

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Power of Personalization (Part 2)

Most brands agree: Personalization ranks first among essential elements in driving a successful mobile shopper campaign.1 In the second of our six-part thought-leadership series by Quotient’s Crisp...

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Building Direct Shopper Relationships Through Personalized Offers at Scale (Part 3)

In the final installment of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we address how to cut...

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With Mobile Ads, Creative Is King (Part 1)

For brands and retailers embarking on a mobile campaign, the temptation is to dive headfirst into data and then more data, rather than smarter creative...

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Building Direct Digital Relationships by Influencing Shoppers’ Micro-Moments (Part 1)

No question, the retail landscape is changing, and CPG marketers need to take a closer look at mobile technology. Smartphones are ubiquitous, used by 80%...

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