Newsletter

What You Need to Know About Retail Performance Marketing

How can retailers and CPG brands hope to solidify their marketing foothold in today’s turbulent environment, retake a measure of control and even regain market...

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Influencer Marketing and CPGs: Why It Matters and How to Make It Effective

Quotient brand Ahalogy is a market leader in trend-driven influencer campaigns. Its clients include over 100 major brands, with a focus on CPG and retail....

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How to Keep Your Brand Safe

From Procter & Gamble CMO Marc Pritchard’s takedown of the “crappy (digital) media supply chain,” to the string of adver­tiser boycotts of Google and YouTube,...

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The State of Mobile Shopper Marketing: Top 10 Survey Findings

In the third of our six-part thought-leadership series by Crisp, a Quotient company, we share results from Crisp’s third annual Mobile Advertising & Marketing Survey. The survey tracks annual...

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Power of Personalization (Part 2)

Most brands agree: Personalization ranks first among essential elements in driving a successful mobile shopper campaign.1 In the second of our six-part thought-leadership series by Quotient’s Crisp...

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