Mobile

How to Keep Your Brand Safe

From Procter & Gamble CMO Marc Pritchard’s takedown of the “crappy (digital) media supply chain,” to the string of adver­tiser boycotts of Google and YouTube,...

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The State of Mobile Shopper Marketing: Top 10 Survey Findings

In the third of our six-part thought-leadership series by Crisp, a Quotient company, we share results from Crisp’s third annual Mobile Advertising & Marketing Survey. The survey tracks annual...

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Power of Personalization (Part 2)

Most brands agree: Personalization ranks first among essential elements in driving a successful mobile shopper campaign.1 In the second of our six-part thought-leadership series by Quotient’s Crisp...

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Coupons.com App Wins W³ Silver Award

The Coupons.com app has earned another award — the W³ Award for Best Mobile App in the shopping category. The app was among more than...

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Building Direct Shopper Relationships With Digital Promotions and Media (Part 2)

In the first part of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we addressed how brands can reach...

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