CPG

Quotient’s Top 5 Takeaways from Digital Food and Beverage

We were thrilled to attend our very first Digital Food and Beverage conference last week in Austin! Not only did we get to catch up...

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Building Direct Shopper Relationships Through Personalized Offers at Scale (Part 3)

In the final installment of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we address how to cut...

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With the Coupon Industry Quickly Shifting to Digital, It’s Time to Cut Out the Middleman

This is an excerpt from Steven Boal’s piece on LinkedIn. It’s a familiar narrative of times: Industry fill-in-the-blank goes digital and someone loses out. Pick a...

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Quotient, P&G on Using Data to Bring Efficiency to Trade Promotions

Trade promotion – and the quest to make it more efficient – is a big topic in our industry and something that Quotient is addressing...

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