CPG

Building Direct Shopper Relationships Through Personalized Offers at Scale (Part 3)

In the final installment of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we address how to cut...

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With the Coupon Industry Quickly Shifting to Digital, It’s Time to Cut Out the Middleman

This is an excerpt from Steven Boal’s piece on LinkedIn. It’s a familiar narrative of times: Industry fill-in-the-blank goes digital and someone loses out. Pick a...

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Quotient, P&G on Using Data to Bring Efficiency to Trade Promotions

Trade promotion – and the quest to make it more efficient – is a big topic in our industry and something that Quotient is addressing...

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