Why now, during COVID-19, is the right time to connect with your customers using DOOH The time for CPGs to connect with their customers is now. Despite the uncertainty brought by COVID-19 and the decrease…read more
Tag Archives: CPG
Understanding Grocery Shoppers & Social Trends During COVID-19 With the onset of COVID-19, shopper behavior and buying preferences have shifted. To understand these changes and what they mean for both retailers and brands, Quotient launched a dashboard monitoring grocery shopping, store…read more
COVID-19 has had a major impact on grocery eCommerce. Download our free eBook to learn what this could mean for marketers.
CPGs and Retailers are making plans for the future of grocery retail after COVID-19. Quotient founder and CEO, Steven Boal, outlines key trends in the industry.
During this unprecedented time of social distancing, marketers are finding the influencer-marketing model of at-home DIY content creation to be a great alternative to crowded commercial photo shoots. Social media consumption has dramatically increased, leading…read more
We were thrilled to attend our very first Digital Food and Beverage conference last week in Austin! Not only did we get to catch up with over 270 of our star clients and partners and…read more
In the final installment of our three-part series on the challenges facing CPG marketers today and strategies to stay competitive, we address how to cut through advertising noise with personalized offers. Challenge: Mass Messaging of…read more
This is an excerpt from Steven Boal’s piece on LinkedIn. It’s a familiar narrative of times: Industry fill-in-the-blank goes digital and someone loses out. Pick a field – retail, music, media – and you can find…read more
Trade promotion – and the quest to make it more efficient – is a big topic in our industry and something that Quotient is addressing through its Retailer iQ platform. In fact, while manufacturers and…read more