Snacks Dominate Top Coupon Categories In June According To

Savings Printed in June Increases 130 Percent

Mountain View, Calif. – July 20, 2009 – Snacks dominated the Top 10 list of the most popular online coupon categories printed in June, according to, the leading network for digital coupons. Sweet Snacks, Cookies, and Salty Snacks took the No. 4, 5, and 8 spots, respectively.

“As Americans seek out cost effective ways to entertain at home, especially during the summer months when kids are out of school, snacks are a popular food choice,” said Kim Danger, family savings expert for “To stretch your dollar, follow store specials and match coupons to get the most out of your budget. Another savings tip: shop without the kids whenever possible. You can probably shop faster and will be sure to avoid the, ‘Mom, can I have this, pretty please?’ temptation that leads to unnecessary spending.”

Yogurt advanced into the Top 10, taking the No. 1 spot, while Ready-to-Eat Cereal took the No. 2 position. Powdered Beverage Mix advanced four places to the No. 3 position, and Coffee moved up to No. 6. Cheese declined from No. 4 to the No. 7 position, and Dessert Items took the No. 9 position. Condiments rounded out the Top 10. The ranking is based on the number of coupon prints by category on and sites across the publisher network in June 2009.

Digital Coupons Continue Astounding Growth
Digital coupons continue to grow in popularity. Shoppers printed over $57 million in savings in June on and the publisher network. This represents a 130 percent increase over the same month in 2008. In addition, between January 1 and June 13 of this year, $313 million in savings was printed, which is equivalent to the amount of savings printed in all of 2008.

“More consumers are using digital coupons, and more companies are turning to us to promote their brands,” said Steven Boal, CEO of “Since January, has jumped from the 155th largest Web property in the U.S. to number 43, and we continue to target approximately $1 billion in savings printed by the end of the year.”

According to Nielsen NetRatings, is the No. 43 largest U.S. Web property with 18.2 million unique monthly visitors and is the No. 1 site on the Internet for the Coupons/Rewards category†. The publisher network reaches more than 75 million consumers through thousands of Web destinations, including and shoppers’ favorite name brand, grocery and drug store sites.

† Nielsen NetRatings, June 2009