Shoppers Are Leaving Money on the Table: 40 Percent of Online Adults Don’t Look for Coupon Codes on the Web, According to New Survey From

New Coupon Code Portal Lets Shoppers Say “Bah Humbug” to Paying Full Price This Holiday Season

Mountain View, CA – November 8, 2010 – Gift givers will become bargain hunters this holiday season. That’s because 94 percent of online adults say getting deals on the gifts they purchase is at least somewhat important to them, according to an online survey conducted by Harris Interactive in October and commissioned by

To satiate the nationwide hunger for bargains,, the recognized leader in digital coupons and number one Web destination for Coupons/Rewards, according to Nielsen NetRatings, has just introduced a completely new Coupon Codes portal. Potentially saving shoppers millions of dollars this holiday season, the portal provides over 5,000 coupon codes, savings offers, rewards and special promotions for discounts from major online retailers.

While 45 percent of Web-surfing adults already browse for coupon codes on savings sites, retailers’ sites and search engines, 40 percent don’t make an effort to score these instant savings deals at all by not looking for coupon codes online.

“Using coupons codes is a simple strategy for slashing costs of online purchases. Yet four out of ten online adults don’t take advantage of them,” said Jeanette Pavini, household savings expert. “With thousands of offers from many of the world’s top retail outlets,’s new Coupon Codes portal makes it easy for shoppers to unlock the savings and stop leaving money on the table.”

The savings offers are available on the “Coupon Codes” tab on, making them easily accessible to’s 13 million monthly unique users. Online shoppers can access the savings directly by heading to

“ now gives shoppers even more reason to join the savings wave,” said Pavini. “From free shipping to a percentage off entire shopping baskets, it’s easy to save on online purchases this holiday season, and all year long.”

To begin their hunt for holiday gifts, online shoppers can search through the coupon codes by store or category. Categories include apparel & shoes, computers & software, auto & travel, health & beauty, home & garden, jewelry & watches, sports & outdoors and many more. Among the participating retailers are favorite stores and brands such as Best Buy, Dell, Gap, Nordstrom, Walmart and Toys“R”Us. Each merchant has a unique URL directing consumers to a page populated with all coupon code offers. Sample deals include free shipping, 70 percent off sale merchandise, and $20 off a $100 purchase.

Once shoppers find an offer of interest, they simply click through to that retailer’s Web site to cash in on the savings.

Additional Survey Results

Deal-seeking is a pervasive behavior: 63 percent of online shoppers who plan to purchase gifts for the upcoming holiday season will buy at least some of their gifts on sale, according to the survey.

These savvy spenders know that the first step to savings is having a plan. Nearly half (44 percent) of online adults that plan to purchase gifts this holiday season intend to set a budget and stick to it, but women are more likely (47 percent) to do so than men (40 percent).

Additional survey results are available upon request.

About the Survey

This survey was conducted online within the United States by Harris Interactive on behalf of from October 25-27, 2010 among 2,041 online adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jenna Martin.