Coupons.com today announced that in just over five months the savings printed on its digital coupon network in 2009 surpassed the $313 million in value printed in all of 2008.
June 22, 2009 – Mountain View, Calif. – Coupons.com today announced that in just over five months the savings printed on its digital coupon network in 2009 surpassed the $313 million in value printed in all of 2008. During this period, the value of savings printed increased 212 percent compared to the same period last year.
“We’re seeing increased momentum in all aspects of our business,” said Steven Boal, CEO of Coupons.com. “Consumers are adopting digital coupons in droves as they search for savings, and more leading brands are turning to digital coupons to build relationships with those consumers. We see no signs of a slowdown and are targeting to print approximately $1 billion in savings by the end of the year.”
Increased interest in digital coupons by both brands and consumers is converging to drive unprecedented growth. Companies that already utilize digital coupons are using them more often, while more companies are discovering digital coupons to promote their products for the first time.
“We’ve been very pleased with the success of our digital coupon campaigns and have been steadily moving more and more of our couponing budget out of the newspaper and onto digital delivery,” said Karl Schmidt, director of promotion marketing at General Mills. “Digital’s reach and distribution has grown to the point where it is approaching that of newspaper inserts.”
More than 40 million people currently print online coupons, according to Simmons Market Research Bureau, and continued consumer adoption is being driven by many factors. The tough economic environment is one factor, but experts say that users expect to continue their current saving behavior in the future-even in good economic times. Other factors include:
• Convenience. People like the ability to browse and print coupons at their convenience, day or night.
• Continued increase in the number of people with Internet access and comfort with online content. Much like the increase in adoption of online magazines and blogs for news, people are extending that comfort to other types of content, including coupons.
• Newspapers are declining in circulation and, in some areas, are struggling to survive. People are looking for alternative ways to get coupons instead of the traditional inserts in newspapers. The number of people that only print coupons from the Internet and never use newspaper coupons rose a dramatic 46 percent to six million Americans in 2008 compared to 2007.
• Internet coupons are attracting a new demographic of coupon users that does not subscribe to the newspaper, let alone clip coupons. Through the Coupons.com Web site, Twitter feed and Facebook application, a whole new generation of people is discovering coupons for the first time. Coupons.com plans to introduce new ways to deliver coupons in the coming months including in-store, in-home and mobile devices to further penetrate this new group of coupon users.
Today, Coupons.com is the No. 44 largest U.S. Web property with 17.2 million unique monthly visitors and is the No. 1 site on the Internet for Coupons/Rewards, according to Nielsen NetRatings. The Coupons.com publisher network reaches more than 75 million consumers through thousands of Web sites, including Coupons.com and shoppers’ favorite name brand Web sites and grocery and drug store sites.
Select. Print. Save… $313 Million in Savings
The $313 million in savings printed so far this year on the Coupons.com digital coupon network is equal to the GNP of Saint Vincent and the Grenadines1 and is enough to buy 157,280 new iPhone® 3G Ss2, 1,400 Toyota Prius® hybrids3 or 12,178,999 gallons of milk4. It’s also enough for 3,589 years of tuition at a state university for the 2009-2010 year5, 5,170 years of groceries for a family of four6, or 71,136,363 first-class stamps.
Savings Breakout: Top Regions & Top Categories
Consumers across the country looked to Coupons.com for savings, with the Southeast printing the most savings in 2009 than any other region. The other top regions (in order): Midwest, Mid-Atlantic, Southwest, West, New England and Pacific Northwest.
As consumers looked for savings on everything from cheese and crackers to peanut butter and jelly, Food was the top product category, representing almost 50 percent of the $313 million of savings printed. The Household, Personal Care and Beverages categories represented 14, 11, and 8 percent of total savings printed, respectively. Entertainment, Health Care and Pet Care took the No. 5, No. 6, and No. 7 spots, respectively, with 7, 6, and 3 percents
1 Wikipedia. June 2009
2 Apple.com. Price with new two year contract with AT&T for qualifying customers.
3 Toyota.com. Manufacturer’s Suggested Starting Retail Price on June 19. Excludes the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary.
4 A gallon of Great Value brand milk at Walmart, as reported in the The Leaf-Chronicle newspaper on June 14, 2009.
5 San Francisco Chronicle. June 14, 2009.
6 AmericanConsumerNews.com. April 23, 2008.
The Coupons, Incorporated logo is a registered trademark of Coupons, Incorporated. Prius is a registered trademark of Toyota Motor Sales, U.S.A., Inc. iPhone is a registered trademarks of Apple, Inc. All other trademarks, logos and service marks are the property of their respective owners.