Engaging with consumers who use digital coupons dramatically impacts effectiveness of new product introductions for CPG brands, according to new research. Read more here.
Digital coupon users spend 42 percent more per year at supermarkets than the average shopper – a differential of $1,029, according to a GfK report, based on more than 120 campaigns run by Coupons.com in…read more
Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital…read more
Coupons.com is ramping up its digital efforts with the launch of a new Web site that is built with responsive design and aids in the meal-planning process with recipes, offers and shopping lists. Read more here.
Waitrose is running its first ever first full-scale email coupon campaign. Secure digital coupons will be offered part of the John Lewis Partnership, in a targeted email coupon campaign. Coupons.com Ltd is handling the provision…read more
Digital coupon giant Coupons.com is today announcing that it has acquired San Francisco-based KitchMe, a startup offering recipe saving, meal planning and shopping lists in a visual interface. Read more here.