By WGB Staff on Jul. 30, 2019
Collaboration to deliver pinpoint data-driven marketing for CPG segment
Nielsen announced it is teaming up with consumer packaged goods marketing and data analytics outfit Quotient Technology in a partnership the companies said would help clients maximize data-driven marketing.
Increasingly, brand marketers use data to drive decisions on how they allocate their media spending to reach consumers. Nielsen and Quotient said this strategic partnership will provide advertisers and agencies with exclusive access to consumer insights while enabling more robust sales through sophisticated, scalable data-powered marketing.
Mountain View, Calif.-based Quotient uses its specialty technology to help retailers and their partners target millions of shoppers. It has strengthened its offering with new capabilities in social media and e-commerce through recent acquisitions, including that of influencer marketing firm Ahalogy in June 2018.Read More