Nielsen Partners With Quotient Technology to Strengthen Its Omni-Channel Data Marketing Platform

By Ameya Dusane Jul 31 2019 | 12:00 AM

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing

New York: Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology (NYSE: QUOT), a leading digital-first provider of data, media, and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient’s omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing.

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