Nielsen Makes Deal for Quotient Purchase Data

Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing.

Using Nielsen insight and measurement systems, clients will have access to Quotient’s purchase and intent data, representing 5 billion transactions at retailers with more than $150 billion in sales. Quotient also has data on usage of digital coupons.

The data will be integrated across Nielsen Digital Ad Ratings, Campaign Lift and Multi-Touch Attribution products to connect media exposure with purchase behavior.

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