The Newsroom

The latest news about and from our company.
Helpful information for the media.

Latest News and Updates

After A Year Of Testing,...

Apr 9, 2019

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores.

Read More
 

Albertsons’ Digital Media Platform Tallies...

Apr 8, 2019

Albertsons Companies’ Quotient-powered digital media platform is delivering as high as two times return on ad spend compared to Nielsen benchmarks for CPGs over the past year, according to details shared with Marketing Dive.

Read More
 

Albertsons Gives CPG Brands A...

Apr 5, 2019

Boise, Idaho-based Albertsons and partner Quotient Technology Inc. said Thursday that Albertsons Performance Media (APM) is providing consumer packaged goods (CPG) manufacturers as much as two times more return on their advertising spending versus industry benchmarks set by Nielsen.

Read More
 

Albertsons Performance Media Exceeding Expectations

Apr 5, 2019

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program. APM, powered by Quotient, is delivering brand makers of consumer packaged goods (CPGs) up to two times more return on their ad spend compared to industry…

Read More
 

CPGs Find Powerful Partners As...

Apr 4, 2019

Grocery retailers — along with their CPG customers — are starting to report impressive results from proprietary ad platforms. A year after launching its Albertsons Performance Media (APM) marketing platform, which is powered by Quotient, the retailer is delivering return…

Read More
 

CPGs Can Target Giant Eagle...

Apr 2, 2019

Consumer packaged goods companies can target shoppers at Giant Eagle supermarkets with personalized messages and offers by using a new digital media platform. The Giant Eagle Advantage Media, created by a partnership between the grocer and Quotient Technology, allows CPG brands…

Read More
 

Giant Eagle Ups Its Digital...

Mar 15, 2019

Giant Eagle has launched a digital media platform that enables vendor partners to target its shoppers with personalized offers and more relevant advertising. Called Giant Eagle Advantage Media, the platform is powered by Mountain View, Calif.-based Quotient Technology.

Read More
 

How To Succeed With Influencers:...

Jan 25, 2019

Influencer marketing is significantly reshaping the media and creative industries. Studies show that consumers relate better to influencer-created content then they do to conventional brand ads. Ahology’s Bob Galbraith comments in this article and highlights a play out of his…

Read More
 

Wary of fake followers, agencies...

Jul 20, 2018

When Unilever CMO Keith Weed declared Unilever would stop working with influencers who bought followers, he reinvigorated the conversation around fraudulent practices in influencer marketing.

Read More
 

Why CPGs Beating Up On...

Jun 22, 2018

Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view,…

Read More
 

The only right way to...

Jun 18, 2018

The grocery store can really eat up a budget— the monthly median spending on food for American families is roughly $520.

Read More
 

The 20 US cities where...

Jun 12, 2018

It takes some serious skill to be a savvy shopper. From shopping sales to clipping coupons, it’s all about the strategy when it comes to pinching pennies. And apparently, some cities are home to people that are more skilled at it than…

Read More
 
See More